ai-marketing-skills
Marketing frameworks that AI actually executes. Use for Claude Code, OpenClaw, etc.
Stars: 92
AI Marketing Skills is a repository containing packaged expertise in the form of agent skills that AI agents can follow. These skills cover various areas such as Strategy & Positioning, Content & Authority, Research & Intelligence, Conversion & Sales, and Productivity & Operations. Users can leverage these skills to execute marketing frameworks effectively through AI technology. The repository provides detailed instructions on how to use these skills with different AI tools and platforms, ensuring seamless integration and activation based on specific keywords.
README:
Marketing frameworks that AI actually executes.
Not guides. Not courses. Skills — packaged expertise your AI agent loads and follows.
Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.
Traditional content: You read it → You apply it → You forget half of it.
Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.
Think of it like giving your AI a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.
Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.
Use when: "Help me with positioning", "Who is this for?", "What makes us different?"
Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).
Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"
→ ai-discoverability-audit/SKILL.md
Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).
Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions
→ marketing-principles/SKILL.md
Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.
Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"
→ linkedin-authority-builder/SKILL.md
Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.
Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"
→ content-idea-generator/SKILL.md
Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.
Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"
Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.
Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"
Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.
Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"
Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.
Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"
Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.
Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"
Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.
Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"
Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.
Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"
Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.
Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"
→ cold-outreach-sequence/SKILL.md
Turn client wins into formatted case studies for proposals, social proof, and sales conversations.
Use when: "Write a case study", "Document results", "Client success story", "Build social proof"
Systematically gather and format client testimonials for social proof.
Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"
→ testimonial-collector/SKILL.md
Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.
Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"
Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.
Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"
→ newsletter-creation-curation/SKILL.md
These skills work with any AI that can read instructions:
| Tool | Where to Put Skills |
|---|---|
| Claude Code | ~/.claude/skills/ |
| OpenClaw | ~/.openclaw/skills/ |
| GitHub Copilot |
.github/skills/ in your repo |
| VS Code Copilot |
.github/skills/ in your workspace |
| ChatGPT/Claude (manual) | Paste SKILL.md content into your prompt |
Option A: Clone the whole repo
git clone https://github.com/BrianRWagner/ai-marketing-skills.gitOption B: Copy individual skills
# Clone first
git clone https://github.com/BrianRWagner/ai-marketing-skills.git
# Copy what you need (example: Claude Code)
cp -r ai-marketing-skills/positioning-basics ~/.claude/skills/
cp -r ai-marketing-skills/voice-extractor ~/.claude/skills/Once installed, just ask your AI to help with that topic. The skill activates automatically based on keywords.
Examples:
- "Help me with positioning for my SaaS product"
- "Audit my homepage: [url]"
- "Extract my voice from these writing samples"
- "Build me a LinkedIn content strategy"
- "What are people saying about [topic] on Reddit?"
- "Summarize this YouTube video"
- "This sounds too AI — make it human"
The AI will follow the skill's framework instead of generic responses.
| Platform | Status | Notes |
|---|---|---|
| Claude Code | ✅ Full Support | Native skills folder |
| OpenClaw | ✅ Full Support | Native skills folder |
| GitHub Copilot | ✅ Full Support | Via .github/skills |
| VS Code Copilot | ✅ Full Support | Via workspace |
| ChatGPT | Paste SKILL.md content | |
| Claude.ai | Paste SKILL.md content | |
| Cursor | ✅ Full Support | Via rules/context |
More tools, personas, and systems available on Claw Mart:
| Listing | Type | Price | Link |
|---|---|---|---|
| ☀️ Morning Brief System | Skill | $14 | Buy → |
| 🤵 The Chief of Staff | Persona | $19 | Buy → |
| 🏗️ Multi-Agent Team Blueprint | Persona | $19 | Buy → |
👉 Browse all on Claw Mart: shopclawmart.com
Created by Brian Wagner — AI Marketing Architect
15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.
Found an issue? Have an improvement?
- Fork the repo
- Make your changes
- Submit a PR
All contributions welcome. Let's make these skills better together.
MIT — Use freely. Attribution appreciated.
Marketing frameworks that AI actually executes. 🔱
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