ai-marketing-skills

ai-marketing-skills

Marketing frameworks that AI actually executes. Use for Claude Code, OpenClaw, etc.

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AI Marketing Skills is a repository containing packaged expertise in the form of agent skills that AI agents can follow. These skills cover various areas such as Strategy & Positioning, Content & Authority, Research & Intelligence, Conversion & Sales, and Productivity & Operations. Users can leverage these skills to execute marketing frameworks effectively through AI technology. The repository provides detailed instructions on how to use these skills with different AI tools and platforms, ensuring seamless integration and activation based on specific keywords.

README:

AI Marketing Skills

Marketing frameworks that AI actually executes.

Not guides. Not courses. Skills — packaged expertise your AI agent loads and follows.

License: MIT Skills Compatible


What Are Agent Skills?

Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.

Traditional content: You read it → You apply it → You forget half of it.

Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.

Think of it like giving your AI a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.


Available Skills

Strategy & Positioning

🎯 Positioning Basics

Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.

Use when: "Help me with positioning", "Who is this for?", "What makes us different?"

positioning-basics/SKILL.md


🔍 AI Discoverability Audit

Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).

Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"

ai-discoverability-audit/SKILL.md


📚 Marketing Principles

Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).

Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions

marketing-principles/SKILL.md


Content & Authority

💼 LinkedIn Authority Builder

Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.

Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"

linkedin-authority-builder/SKILL.md


💡 Content Idea Generator

Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.

Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"

content-idea-generator/SKILL.md


🎙️ Voice Extractor

Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.

Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"

voice-extractor/SKILL.md


🧹 De-AI-ify

Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.

Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"

de-ai-ify/SKILL.md


📱 Social Card Generator

Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.

Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"

social-card-gen/SKILL.md


Research & Intelligence

🔬 Last 30 Days Research

Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.

Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"

last30days/SKILL.md


🔎 Reddit Insights

Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.

Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"

reddit-insights/SKILL.md


🎬 YouTube Summarizer

Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.

Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"

youtube-summarizer/SKILL.md


Conversion & Sales

📄 Homepage Audit

Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.

Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"

homepage-audit/SKILL.md


📧 Cold Outreach Sequence

Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.

Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"

cold-outreach-sequence/SKILL.md


📊 Case Study Builder

Turn client wins into formatted case studies for proposals, social proof, and sales conversations.

Use when: "Write a case study", "Document results", "Client success story", "Build social proof"

case-study-builder/SKILL.md


⭐ Testimonial Collector

Systematically gather and format client testimonials for social proof.

Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"

testimonial-collector/SKILL.md


Productivity & Operations

📅 Plan My Day

Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.

Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"

plan-my-day/SKILL.md


📧 Newsletter Creation & Curation

Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.

Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"

newsletter-creation-curation/SKILL.md


How to Use These Skills

Step 1: Choose Your AI Tool

These skills work with any AI that can read instructions:

Tool Where to Put Skills
Claude Code ~/.claude/skills/
OpenClaw ~/.openclaw/skills/
GitHub Copilot .github/skills/ in your repo
VS Code Copilot .github/skills/ in your workspace
ChatGPT/Claude (manual) Paste SKILL.md content into your prompt

Step 2: Install the Skill

Option A: Clone the whole repo

git clone https://github.com/BrianRWagner/ai-marketing-skills.git

Option B: Copy individual skills

# Clone first
git clone https://github.com/BrianRWagner/ai-marketing-skills.git

# Copy what you need (example: Claude Code)
cp -r ai-marketing-skills/positioning-basics ~/.claude/skills/
cp -r ai-marketing-skills/voice-extractor ~/.claude/skills/

Step 3: Use It

Once installed, just ask your AI to help with that topic. The skill activates automatically based on keywords.

Examples:

  • "Help me with positioning for my SaaS product"
  • "Audit my homepage: [url]"
  • "Extract my voice from these writing samples"
  • "Build me a LinkedIn content strategy"
  • "What are people saying about [topic] on Reddit?"
  • "Summarize this YouTube video"
  • "This sounds too AI — make it human"

The AI will follow the skill's framework instead of generic responses.


Compatibility

Platform Status Notes
Claude Code ✅ Full Support Native skills folder
OpenClaw ✅ Full Support Native skills folder
GitHub Copilot ✅ Full Support Via .github/skills
VS Code Copilot ✅ Full Support Via workspace
ChatGPT ⚠️ Manual Paste SKILL.md content
Claude.ai ⚠️ Manual Paste SKILL.md content
Cursor ✅ Full Support Via rules/context

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More tools, personas, and systems available on Claw Mart:

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About

Created by Brian Wagner — AI Marketing Architect

15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.


Contributing

Found an issue? Have an improvement?

  1. Fork the repo
  2. Make your changes
  3. Submit a PR

All contributions welcome. Let's make these skills better together.


License

MIT — Use freely. Attribution appreciated.


Marketing frameworks that AI actually executes. 🔱

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