Apollo

Apollo is a Sales Intelligence and Engagement Platform that offers a comprehensive suite of tools to help sales teams find leads, engage with prospects, manage deals, and improve performance. Powered by AI, Apollo provides accurate data on millions of contacts and companies, enabling users to streamline operations, automate tasks, and make data-driven decisions. With features like Contact & Account Search, Sales Engagement, Conversation Intelligence, and Workflow Engine, Apollo empowers sales professionals to boost productivity and close deals effectively. The platform caters to various roles in sales and marketing, offering insights, recommendations, and actionable feedback to drive revenue growth and success.

Meera is a conversational text messaging platform designed for sales and marketing professionals to automate tedious tasks, engage leads effectively, and increase sales conversions. By leveraging AI technology, Meera helps businesses in various industries such as higher education, insurance, contact centers, financial services, and home services to streamline processes, nurture leads, and improve customer interactions. The platform offers features like lead qualification and nurturing, event management, live call transfers, appointment scheduling, and operations automation. Meera stands out by providing expert guidance, seamless integration with existing tech stacks, and a user-friendly interface. The application empowers users to send human-like text messages, schedule meetings, and boost connect rates, ultimately enhancing customer engagement and driving revenue growth.

Exceed.ai is a Conversational Marketing and Sales Platform that leverages AI to automate conversations across the revenue lifecycle. It offers AI-powered assistants that engage with leads and customers through personalized human-like conversations over Email, Website Chat, and SMS. The platform helps in capturing, engaging, qualifying, and scheduling meetings with leads at scale, disrupting sales and marketing unit economics. Exceed.ai is trusted by marketers of leading companies and has been proven to increase productivity, generate more sales-ready leads, and achieve sales quotas. It seamlessly integrates with major CRMs, marketing automation, and sales automation platforms.

SubSync is the #1 CRM for Home Services that leverages AI technology to help home service businesses accelerate their revenue by generating, engaging, and converting new leads. It offers a comprehensive all-in-one platform for lead prospecting, marketing automation, and sales management. SubSync's innovative features streamline the process of finding and connecting with potential customers, empowering sales teams to focus on quality interactions. With SubSync, users can automate time-consuming workflows, track campaign performance, and optimize their sales funnel, ultimately leading to increased efficiency and higher ROI.

Mixmax is a sales engagement platform designed to help revenue teams reach, close, and expand more customers through personalized sequences powered by AI. It offers features such as sequences, engagement rules, workflow reporting, insights, calendar scheduling, inbound lead routing, email composition, SMS, dialer, and various integrations with popular tools like Salesforce, Gong, Slack, LinkedIn Sales Navigator, and more. Mixmax enables users to automate repetitive tasks, gain powerful insights, collaborate across the revenue team, and easily schedule meetings with prospects. It is trusted by thousands of fast-growing companies to boost sales productivity and efficiency.

GPT Builders is a platform offering customizable GPT models to create personalized AI tools for various tasks. The directory includes mini ChatGPTs trained for specific functions like customer service and market research. With multi-model agents, privacy controls, seamless integration, flexibility, memory, personalized communication, increased efficiency, and API access, businesses can enhance operations and decision-making. The application empowers users to navigate market trends, identify leads, and catalyze conversions, leading to improved efficiency, customer satisfaction, and growth.

DocketAI is the world's first AI sales engineer, designed to empower sales teams by unifying top sellers' insights and sales content into the Sales Knowledge Lake. It helps drive productivity, scale best practices, and increase win rates by providing instant, accurate answers to technical and sales queries, automating proposal creation, and offering real-time insights to help win deals. DocketAI streamlines processes, enhances team efficiency, and focuses on strategic customer engagements and high-stakes deals.

SDRx by Klenty is an AI-powered Sales Development Representative (SDR) tool designed to help businesses grow their pipeline by 10X without increasing their SDR headcount. It automates outbound prospecting, research, email writing, and lead nurturing processes, enabling users to focus on building relationships and closing deals. SDRx leverages AI to build targeted lists, conduct in-depth account research, craft personalized emails, and adjust follow-ups based on the prospect's journey. With SDRx, users can engage with cold prospects, nurture leads, and optimize outbound sales strategies effectively.

FlashIntel is a revenue acceleration platform that offers a suite of tools and solutions to streamline sales and partnership processes. It provides features like real-time enrichment, personalized messaging, sequence and cadence, email deliverability, parallel dialing, account-based marketing, and more. The platform aims to help businesses uncover ideal prospects, target key insights, craft compelling outreach sequences, research companies and people's contacts in real-time, and execute omnichannel sequences with AI personalization.

QRev is an AI-powered sales tool designed to revolutionize the sales process by automating mundane tasks and allowing salespeople to focus on closing deals. It offers features such as researching prospects, scaling outreach, competitive research, and personalized email campaigns. QRev aims to save time and increase efficiency for sales teams, providing modern CRM capabilities and insights into sales calls. With QRev, users can access leads from a massive database, run research 24/7, and personalize campaign sequences at scale.

ConnectPlex is an AI-based B2B sales and support platform that offers LeadBots to generate warm leads and ChatBots to automate company processes. It leverages artificial intelligence to assist in lead generation, customer engagement, and data analysis, helping businesses drive growth and efficiency. Trusted by over 100,000 professionals globally, ConnectPlex is known for its intuitive platform, extensive capabilities, and high email accuracy rates.

Grain is a conversation intelligence and AI sales assistant platform that automates note-taking, record-keeping, and insight-capture to help users focus on coaching their team and closing deals. It offers features like AI meeting notes, meeting automation, coaching and collaboration tools, deal analytics and insights, video highlights, and more. Grain is designed to streamline sales processes, enhance team collaboration, and improve deal visibility for revenue teams. With integrations with popular platforms like Hubspot, Salesforce, and Slack, Grain aims to provide a comprehensive solution for sales teams to boost revenue and scale faster.

Orum is an AI-powered Live Conversation Platform designed to supercharge sales teams by automating outbound calling, providing advanced analytics, and enhancing sales operations efficiency. It offers a suite of products for coaching, analytics, and more to help sales reps, managers, and leaders achieve long-term success and meet business objectives. Orum aims to help sales teams build relationships, drive more pipeline over the phone, and increase productivity through AI technology.

AiSDR is an AI-powered sales automation platform designed to help businesses book more meetings with ideal prospects through personalized conversations via texts and emails. It offers a range of features such as inbound lead nurturing, qualification and scoring, market research, outbound AI lead generation, and pipeline management. AiSDR's AI sales assistant analyzes leads' LinkedIn activity, matches the way users speak, finds the right customers, and handles HubSpot leads seamlessly. The platform aims to streamline sales processes, increase revenue, and improve customer engagement.

Laxis is an AI Meeting Assistant designed to empower revenue teams by capturing and distilling key insights from customer interactions effortlessly. It offers seamless integration across platforms, from online meetings to CRM updates, with a user-friendly interface. Laxis helps users stay focused during meetings, auto-generate meeting summaries, identify customer requirements, and extract valuable insights. It supports multilingual interactions, real-time transcriptions, and provides answers based on past conversations. Trusted by over 35,000 business professionals from 3000 organizations, Laxis saves time, improves note-taking, and enhances communication with clients and prospects.

ProPair is an AI-powered lead management application that leverages machine learning technology to optimize lead scoring, assignment, distribution, nurturing, and overall sales performance. It provides real-time predictive scoring, lead value ranking, and lead agent assignment solutions to help sales teams prioritize leads, improve conversion rates, and maximize sales production. ProPair's AI capabilities enable users to make data-driven decisions, streamline sales processes, and enhance customer relationships. Trusted by sales and marketing leaders, ProPair offers a suite of tools designed to revolutionize the way organizations manage and convert leads.

Rationale is a cutting-edge decision-making AI tool that leverages the power of the latest GPT technology and in-context learning. It is designed to assist users in making informed decisions by providing valuable insights and recommendations based on data analysis and machine learning algorithms.

Kolank is an AI tool that offers a unified API for various AI models, including Generative AI. It provides features such as load balancing, fallbacks, cost and performance metrics. Users can easily access and utilize AI models for tasks like generating text, images, and videos. Kolank simplifies the integration of AI capabilities into applications through its user-friendly interface and comprehensive documentation.

How2 is an AI tool designed for the Command-Line interface, utilizing AI models to suggest shell commands directly from the Unix Terminal. It offers users the ability to quickly create Bash scripts, search StackOverflow, and interact with PowerShell seamlessly. The tool is focused on enhancing the Command Line experience by providing accurate and efficient solutions through AI technology.

Questflow is a decentralized AI agent economy platform that allows users to orchestrate multiple AI agents to gather insights, take action, and earn rewards autonomously. It serves as a co-pilot for work, helping knowledge workers automate repetitive tasks in a private, safety-first approach. The platform offers features such as multi-agent orchestration, user-friendly dashboard, visual reports, smart keyword generator, content evaluation, SEO goal setting, automated alerts, actionable SEO tips, regular SEO goal setting, and link optimization wizard.

Triplo AI is an AI-powered assistant designed to enhance productivity by providing real-time assistance, content generation, context-aware translations, and automation features. It supports over 200 languages, integrates with various tools, and offers customizable prompts to meet diverse needs. Users can access Triplo AI on multiple operating systems and devices, making it a versatile and powerful tool for researchers, content writers, business professionals, and more.

Bluedot is a versatile online platform that offers a range of features for screen recordings, meetings, and video uploads. Users can easily integrate with other tools, such as Chrome extensions, and automate various tasks. The platform provides a user-friendly interface for efficient collaboration and productivity. By signing up, users agree to the platform's Terms of Service and Privacy Policy.

AI Intern is an AI application designed to streamline workflows, boost team productivity, and simplify work tasks within Slack. It offers features such as automating repetitive tasks, generating high-quality content, and providing AI assistance directly within the Slack platform. Trusted by professionals worldwide, AI Intern aims to enhance team collaboration, increase productivity, and save time by leveraging AI-driven workflows.

Augmentations.ai is a model-agnostic AI agent framework in Ruby that offers AI-powered code reviews and smart weekly summaries to enhance development workflows. It enables developers to enforce sophisticated, context-aware rules and track team progress effortlessly across all projects. The tool also allows for rapid experimentation and building of AI-powered devtools, making it a valuable asset for enhancing productivity and code quality.

Horseman is an AI-powered crawling companion tool designed for frontend developers, performance analysts, digital agencies, accessibility experts, SEO specialists, and JavaScript engineers. It offers endless configuration options and features GPT integration for web crawling, creating snippets with AI assistance, and deeper exploration with the Insights feature. With over 120 built-in snippets, Horseman allows users to interact with websites, manipulate data, and automate tasks without requiring JavaScript knowledge. The tool is available for Windows, Mac OS, and Linux, providing instant access with Early Bird Prices.

Microsoft AppSource is an AI-powered platform that offers a wide range of business applications to help users find solutions that drive innovation, improve business outcomes, and enhance productivity. It provides a curated collection of apps across various categories and industries, including AI, machine learning, analytics, collaboration, finance, marketing, and more. Users can explore and discover applications that cater to their specific business needs, such as boosting productivity, automating tasks, and leveraging AI capabilities to streamline operations.

Soon is a workforce management software that offers event-based scheduling, security features, testimonials, integrations, and contact options. It helps businesses create schedules, manage leave, and streamline daily activities to improve productivity. Soon provides automated shift scheduling, workload management, time off tracking, and AI-powered feedback processes. The software aims to simplify schedule management, empower teams, and enhance communication for efficient operations.

EasySell AI is an AI-powered tool that helps users sell more and stress less by automating the negotiation process on marketplace apps. It filters out lowball offers and only notifies users when they receive an offer that meets their desired price. The tool is designed to save users time and maximize their profits.

ItaGPT is a service that connects ChatGPT and WhatsApp, allowing users to chat with ChatGPT and receive immediate answers to their questions directly on their phone. Users can access the service by sending a message on WhatsApp to ItaGPT, similar to contacting any other contact. ItaGPT can provide information on various topics, suggest recipes, answer math questions, and offer health advice. The service is free for 7 days, with 100 free messages available during this trial period.

Jamie is a personal AI note-taking tool designed to save users time by automatically taking detailed meeting notes, answering questions, and automating tasks. It is trusted by over 20,000 professionals across industries and offers features such as summarizing meetings, providing useful answers, and supporting multiple languages. Jamie aims to enhance productivity by ensuring important details are captured and tasks are automated seamlessly.

Reiwaseda Inc. is a company focused on creative production in the fields of video and music, utilizing artificial intelligence and software development to automate tasks for creators. They offer a range of products and services aimed at enhancing the value for creators and users alike. The company's flagship product, 'Jet Cut Ready,' is an AI-powered video editing plugin designed to streamline the editing process for creators. Reiwaseda Inc. also engages in original content creation, such as radio dramas, and collaborates with creators to bring unique projects to life.

Questflow is a decentralized AI agent economy platform that enables users to orchestrate multiple AI agents to gather insights, take action, and earn rewards autonomously. It serves as a co-pilot for work, helping knowledge workers automate repetitive tasks in a private and safety-first approach. The platform offers user-friendly dashboards, visual reports, smart keyword generators, content evaluation, SEO goal setting, automated alerts, actionable SEO tips, and link optimization wizards. Users can dispatch tasks to AI agents in groups and take action on tasks automatically through decentralized multi-agent orchestration. Questflow also facilitates the distribution of economic incentives to creators and guardians of AI agents via a blockchain network, rewarding them for their contributions to the future of work.

Cyncrocity is a platform that empowers global innovation ecosystems through event discovery, ticketing, and networking solutions. It offers services such as ecosystem discovery, event ticketing, and event networking app to help users connect with the right people and companies. Cyncrocity's mission is to redefine how individuals discover the right people and ideas at the right space and time, trusted by prestigious ecosystem builders worldwide. The platform is powered by unique ecosystem mapping, providing real-time insights into innovation ecosystems.

Genji is an AI Browser Assistant that aims to revolutionize the way users interact with their web browsers. By leveraging artificial intelligence, Genji acts as a virtual sidekick, capable of automating various tasks and actions within the browser environment. Users can delegate tasks to Genji using plain language commands, allowing them to focus on more important matters while Genji handles the rest. With features like task automation, voice input commands, and task scheduling, Genji offers a seamless browsing experience for both personal and professional use.

Quantexa News API is an AI-powered news data application that provides efficient, effective, and accurate access to global news at scale. It offers real-time access to enriched, tagged, and structured news feeds, enhancing risk monitoring processes and models. The application aggregates news content from over 90,000 sources and 1.3 million NLP-enriched news articles daily, with advanced AI-powered search capabilities. Users can investigate data through visualizations, automate tasks with entity and sentiment analysis, and easily share news data with relevant stakeholders.

Abbot is a programmable smart assistant designed to enhance customer success by working alongside users in team chat environments. It helps in tracking customer conversations, automating tasks, integrating with various systems, providing insights, and ensuring timely responses. Abbot can be trained on documentation, run custom scripts, summarize conversations, and suggest next steps. It offers security compliance and different pricing plans tailored for teams and enterprises.

Kel is an AI Assistant designed to operate within the Command Line Interface (CLI). It offers users the ability to automate repetitive tasks, boost productivity, and enhance the intelligence and efficiency of their CLI experience. Kel supports multiple Language Model Models (LLMs) including OpenAI, Anthropic, and Ollama. Users can upload files to interact with their artifacts and bring their own API key for integration. The tool is free and open source, allowing for community contributions on GitHub. For support, users can reach out to the Kel team.

PromptInterface.ai is an innovative prompt engineering solution that allows users to create personalized assistants for colleagues using intuitive forms with GPT-4 prompts. It revolutionizes business processes by optimizing collaborative work, boosting productivity, improving communication, and simplifying time-consuming tasks. The application offers clear and transparent pricing, secure payments, and the ability to manage subscriptions easily. With no limit to prompt templates and compatibility with smartphones, PromptInterface.ai is a powerful and user-friendly tool for businesses looking to automate processes and enhance team collaboration.

Monoid is an AI tool that transforms APIs into AI Agents, enhancing the capabilities of Large Language Models (LLMs) by providing context and real-time actions. Users can create customized AI Agents in minutes by selecting a foundational LLM, an Agent Type, and defining Actions controlled by the AI Agent. Monoid enables users to simulate AI Agents using APIs, chat with the Agents, and share Actions on a collaborative platform. The tool caters to various use-cases such as acting as a Shopping Assistant, Customer Support Agent, and Workflow Automator, offering seamless integration and open-source flexibility.

Superface.ai is an AI-powered automation agent that connects to all your systems, enabling you to automate tasks using natural language. It provides unprecedented platform connectivity by simplifying the SaaS integration process using AI, allowing users to create tasks and automations the way they want. With features like on-demand metrics, data unification, customizable tools, and robust data governance, Superface ensures secure and efficient automation for everyone.

Hify is a video messaging platform designed for lead generation, prospecting, sales training, and demos. It allows users to create beautiful sales videos directly from their browser, offering automation features, personalized templates, and a focus on creating a personal connection with potential clients. With Hify, users can enhance their sales pitch and stand out from the competition by delivering engaging video content. The platform aims to simplify the video creation process and help users boost their sales efforts effectively.

dealcode AI is an AI-powered sales co-pilot product that utilizes advanced AI technology to identify and gather information about potential B2B leads. It offers features such as lead research, lead enrichment, lead qualification, personalized communication with prospects, and efficient sales communication management. The application also includes AI sales forecasting capabilities. The companion app enhances B2B sales team efficiency by automating workflows and eliminating repetitive tasks. dealcode AI is designed to help manufacturing and professional services companies overcome labor shortages and increase sales productivity with AI agents for AI-guided selling.

Tome is an AI assistant designed specifically for sales professionals. It acts as a second brain, leveraging AI to help identify strategic initiatives, key decision makers, and growth opportunities within target accounts. By analyzing playbook and CRM data, Tome provides valuable insights to craft personalized messages that resonate with potential clients. It also assists in understanding company financials, competition, and industry-specific terminology to enhance sales conversations. With features like timely meeting briefs, personalized outreach suggestions, and relevant discovery questions, Tome aims to streamline the sales process and boost productivity.

Strama is an AI-powered assistant designed to streamline project management for sales teams. It automates sales workflow by transcribing sales calls, monitoring inboxes for follow-ups, generating actionable tasks, and organizing deal information. With seamless integration with popular CRM systems and meeting management platforms, Strama enhances workflow efficiency and data consistency. It ensures sales pipeline organization and prevents crucial information or follow-ups from being missed throughout the sales cycle.

Distribute is an AI-powered sales tool designed for GTM teams to enhance their sales processes. It allows users to turn sales calls into actionable follow-ups, create personalized content, track buyer engagement, and collaborate effectively with their teams. With features like video creation, AI-powered content generation, engagement tracking, and integration with existing tools, Distribute aims to streamline the sales cycle and improve win rates for sales professionals.

Ravyn is an AI-powered sales tool that helps businesses capture insights, build stronger relationships with clients, and close deals faster. It offers features such as automatic insight capture, enhanced relationship management, advanced segmentation, sales personalization, and productivity tools. Ravyn integrates with popular CRMs and can be accessed via a Chrome extension for added convenience.

Sales Closer AI is an AI-powered sales tool designed to help businesses scale their sales operations by creating AI agents capable of handling various tasks such as phone calls, scheduling, and conducting personalized discovery calls. The tool integrates seamlessly with existing CRM and marketing tools, enabling users to uncover customer pain points, build rapport, and deliver interactive demos in multiple languages. Sales Closer AI continuously learns and optimizes its approach, providing detailed notes for future reference and boosting conversion rates across different industries.

Ezsales.ai is an AI-powered platform that revolutionizes LinkedIn lead generation and email outreach. It offers advanced features such as lead search and export, contact info search, and AI email writer to help users extract valuable leads, find accurate contact information, and craft personalized cold emails effortlessly. With real-time LinkedIn data access, high email validity, and AI-powered personalization, Ezsales.ai enhances users' cold outreach strategy, leading to higher response rates and improved sales outcomes. The platform is designed to supercharge B2B sales outreach by leveraging the power of AI and LinkedIn dynamics.

Truebase is a sales intelligence platform that uses AI to automate prospecting tasks. It can find, qualify, and engage with prospects, and let you know when someone is interested in a demo. Truebase is designed to be an all-in-one solution for prospecting, replacing various tools and saving you time and effort. It is also highly customizable, so you can train the AI to represent your brand accurately.

Opnbx is a bespoke revenue operating platform that helps sales teams understand their target market and prioritize their sales and marketing efforts. It uses AI to learn from a company's revenue team and scour billions of data points to give a real-time view of the market. Opnbx also provides insights into which companies are in buying mode right now and which prospects are visiting a company's website in real-time. It provides persona and contact details, including mobile numbers and email addresses, and has an AI email writing platform that provides the right research to create personalized and relevant messages in seconds.

SellScale is a superintelligence that helps run your top of funnel. It is an integrated suite of tools built for sales that takes your copy beyond personalization, provides instant response systems, and allows you to chat with your AI. SellScale also spins up new domains, monitors blacklists, and keeps you out of spam. It seamlessly integrates into your CRM and helps you track what's working and what's not.

Decktopus AI is a powerful presentation generator that uses artificial intelligence to help you create professional-looking presentations in minutes. With Decktopus AI, you can easily add images, videos, and other multimedia to your presentations, and you can even get help with writing your scripts. Decktopus AI is perfect for anyone who wants to create stunning presentations without spending hours on design and formatting.

Persana AI is an AI-powered sales prospecting platform that helps businesses find, enrich, and personalize their outbound outreach at scale. With Persana AI, sales teams can quickly build targeted lead lists from a variety of data sources, including LinkedIn, Apollo, Salesforce, ContactOut, GitHub, and more. Persana AI also offers a suite of AI-powered automations that can help sales teams save time and improve their results. These automations include AI-powered email personalization, lead scoring, and sales triggers.

Double is a sales and marketing tool that uses AI to help businesses find and convert leads. It offers a variety of features, including the ability to research prospects, verify emails, and send hyper-targeted messages.

Meetz is an AI-powered sales lead generator that automates outreach and scheduling. It features a personalized email and dialer campaign, AI-powered scheduling assistant named Laura, and a 165+ million verified B2B contact database. Meetz helps businesses streamline their sales process, increase efficiency, and close more deals.

Luna.ai is a sales automation tool that uses artificial intelligence (AI) to help businesses find and engage with potential customers. The tool offers a range of features, including lead generation, email marketing, and customer relationship management (CRM). Luna.ai is designed to help businesses improve their sales performance by automating tasks and providing insights into customer behavior.

Reach is a sales engagement platform that helps businesses generate more leads and close more deals. It uses artificial intelligence to monitor leads across multiple data sources for relevant triggers, such as job changes, company news, and social media activity. Reach then provides sales reps with daily notifications of these triggers, along with personalized icebreaker suggestions and AI-generated copy. This enables sales reps to reach out to leads at the right time with the right message, increasing their chances of success.

Outplay is a sales engagement and automation platform that helps businesses automate their outreach, follow-ups, and lead management. It offers a range of features such as multi-channel outreach, sales automation, conversation intelligence, and seamless CRM integration. Outplay is designed for fast-scaling SMBs and is trusted by over 5000 sales teams worldwide.

Attention is an AI-powered sales tool that helps sales teams improve their performance. It provides real-time coaching, insights, and automation to help reps close more deals and increase revenue. Attention integrates with your existing CRM and sales tools, making it easy to get started and see results.

Sybill is an AI-powered personal assistant designed specifically for sales teams. It uses advanced natural language processing (NLP) and machine learning algorithms to analyze sales conversations, identify key insights, and automate tasks. With Sybill, sales teams can save time, improve productivity, and close more deals.

eCold.ai is an AI-powered cold email personalization tool that helps businesses generate personalized sales emails at scale. With eCold.ai, you can upload your prospect list and get personalized email lines tailored to each prospect's LinkedIn profile. This can help you increase your reply rates and close more deals.

Reply.io is a sales engagement platform that helps businesses automate and scale their sales outreach, acquire new customers, and grow revenue faster. It offers a range of features including multichannel sales engagement, email deliverability tools, AI sales assistant, B2B contact database, meeting scheduling, and analytics. Reply.io integrates with popular CRMs and other sales tools, making it a comprehensive solution for sales teams.

Koncert is an AI-powered sales dialer and remote salesfloor platform that helps businesses accelerate sales success. With its AI-enhanced dialing, automated local presence, and caller ID health heat map, Koncert helps sales teams connect with more prospects, have more conversations, and close more deals. Koncert also offers a range of other features, including a multi-channel sales sequencer, remote coaching, and conversation intelligence. With Koncert, sales teams can improve their productivity, increase their connect rates, and close more deals.

Atrium is a Sales Performance Management solution that improves rep attainment through consistent pipeline creation and advancement. It provides AI-driven insights to help sales managers improve team performance. Key features include automated insights, manager assistant, and pipeline acceleration.