Predibase

Predibase is a platform for fine-tuning and serving Large Language Models (LLMs). It provides a cost-effective and efficient way to train and deploy LLMs for a variety of tasks, including classification, information extraction, customer sentiment analysis, customer support, code generation, and named entity recognition. Predibase is built on proven open-source technology, including LoRAX, Ludwig, and Horovod.

LangChain is a framework for developing applications powered by large language models (LLMs). It simplifies every stage of the LLM application lifecycle, including development, productionization, and deployment. LangChain consists of open-source libraries such as langchain-core, langchain-community, and partner packages. It also includes LangGraph for building stateful agents and LangSmith for debugging and monitoring LLM applications.

MaxKB is a ready-to-use, flexible RAG Chatbot that is based on Large Language Models (LLM) and Retrieval-Augmented Generation (RAG). It is widely applied in scenarios such as intelligent customer service, corporate internal knowledge bases, academic research, and education. MaxKB supports direct uploading of documents, automatic crawling of online documents, automatic text splitting, vectorization, and RAG for smart Q&A interactions. It also offers flexible orchestration, seamless integration into third-party systems, and supports various large models for enhanced user satisfaction.

GooseAI is a fully managed NLP-as-a-Service delivered via API, at 30% the cost of other providers. It offers a variety of NLP models, including GPT-Neo 1.3B, Fairseq 1.3B, GPT-J 6B, Fairseq 6B, Fairseq 13B, and GPT-NeoX 20B. GooseAI is easy to use, with feature parity with industry standard APIs. It is also highly performant, with the industry's fastest generation speeds.

Datature is an all-in-one platform for building and deploying computer vision models. It provides tools for data management, annotation, training, and deployment, making it easy to develop and implement computer vision solutions. Datature is used by a variety of industries, including healthcare, retail, manufacturing, and agriculture.

Wolfram is a comprehensive platform that unifies algorithms, data, notebooks, linguistics, and deployment to provide a powerful computation platform. It offers a range of products and services for various industries, including education, engineering, science, and technology. Wolfram is known for its revolutionary knowledge-based programming language, Wolfram Language, and its flagship product Wolfram|Alpha, a computational knowledge engine. The platform also includes Wolfram Cloud for cloud-based services, Wolfram Engine for software implementation, and Wolfram Data Framework for real-world data analysis.

Google Gemma is a lightweight, state-of-the-art open language model (LLM) developed by Google. It is part of the same research used in the creation of Google's Gemini models. Gemma models come in two sizes, the 2B and 7B parameter versions, where each has a base (pre-trained) and instruction-tuned modifications. Gemma models are designed to be cross-device compatible and optimized for Google Cloud and NVIDIA GPUs. They are also accessible through Kaggle, Hugging Face, Google Cloud with Vertex AI or GKE. Gemma models can be used for a variety of applications, including text generation, summarization, RAG, and both commercial and research use.

Yoodocs is an AI-powered documentation service that simplifies document creation, management, and collaboration. It offers features such as document hierarchy organization, open-source documentation creation, export to various formats, workspace diversity, language management, version control, seamless migration, AI-powered editor assistant, comprehensive search, automated sync with GitLab and GitHub, self-hosted solution, collaborative development, customization styles and themes, and integrations. Yoodocs aims to enhance productivity and efficiency in projects by providing a comprehensive solution for documentation needs.

Novus Writer is a customizable, on-premise AI and LLM solution designed to enhance efficiency in various business functions, including sales, finance, customer support, and more. It offers a range of features such as plagiarism detection, long-form generation, proofreading, fact checking, and custom AI agents. Novus Writer is trusted by enterprises for its streamlined processes, advanced data analysis capabilities, and compliance with industry standards.

AEye is a leading provider of software-defined lidar solutions for autonomous applications. Our 4Sight Intelligent Sensing Platform provides accurate, reliable, and real-time perception data to enable safer and more efficient navigation. AEye's lidar products are designed to meet the unique requirements of automotive, trucking, and smart infrastructure applications.

Apache MXNet is a flexible and efficient deep learning library designed for research, prototyping, and production. It features a hybrid front-end that seamlessly transitions between imperative and symbolic modes, enabling both flexibility and speed. MXNet also supports distributed training and performance optimization through Parameter Server and Horovod. With bindings for multiple languages, including Python, Scala, Julia, Clojure, Java, C++, R, and Perl, MXNet offers wide accessibility. Additionally, it boasts a thriving ecosystem of tools and libraries that extend its capabilities in computer vision, NLP, time series, and more.

memoQ is a Translation and Localization Management Solution that offers computer-assisted translation environment for translators powered by AI. It provides services for businesses, associations, academic programs, and customers to streamline translation processes. The ecosystem includes extensions, customer portal, integrations, and compatibility with other tools. memoQ caters to enterprises, language service providers, and professional translators, with solutions for diverse industries like life sciences, game localization, audiovisual translation, and financial translations.

Webapi.ai is a GPT-4 AI chatbot builder that allows users to create chatbots for customer service, lead qualification, FAQ, order management, application forms, password reset, payment link generation, ticketing, and booking. The platform offers a variety of features, including ready-to-use templates, dialogue scenario creation, API integration, and multi-channel support. Webapi.ai is trusted by a number of businesses, including AILabs Technologies, Inc., Pabbly, Zapier, Zendesk, Shopify, Calendly, and Stripe.

Rethink Robotics, a pioneer in collaborative robotic solutions, offers Sawyer, a flexible, easy-to-use, high-performing lightweight robot designed for precision tasks with an embedded Cognex Vision System. Controlled by the Intera software platform, Sawyer is highly accepted by employees due to its safe design and intuitive teaching methods. Rethink Robotics, part of the HAHN Group, emphasizes German engineering and innovation in robot technology development. The Sawyer BLACK Edition features enhanced hardware quality, quieter operation, and increased durability. The HAHN Group, a global network of specialized technology companies, provides expertise and automation know-how to various industries.

Lokalise is a localization and translation software tool that offers AI translation, collaborative translation, localization workflow management, and translation quality assurance. It automates the localization process, provides in-context editing, real-time support translation, and security solutions. Lokalise helps developers, product managers, localization managers, translators, designers, marketers, and customer service professionals to automate and collaborate on translation and localization projects, accelerating international growth and creating meaningful customer experiences.

Tootler is an AI-powered platform designed to assist students and professionals in crafting outstanding Statements of Purpose (SOPs) and letters of recommendation with minimal effort. It offers features such as a Plagiarism Checker, In-built Editor, Autofill Inputs, Personal Library, and Affordable Pricing. Tootler's AI technology generates personalized SOPs tailored to individual needs, making the application process easier and more efficient for users worldwide.

ChainFuse is an AI-powered customer analytics application designed for support-focused teams. It helps businesses track trends, receive critical alerts, and gain weekly insights to minimize churn and enhance user satisfaction. By unifying siloed customer data and connecting various communication channels, ChainFuse provides a comprehensive view of the customer's social journey. The application leverages AI storytelling to simplify data analysis, identify leads, visualize real-time trends, and provide actionable insights. ChainFuse aims to prevent negative experiences, lost opportunities, and revenue loss by empowering businesses to understand their customers better and improve customer support.

Apify is a full-stack web scraping and data extraction platform that provides developers with tools to build, deploy, and publish web scrapers, AI agents, and automation tools. The platform offers pre-built web scraping tools, serverless program execution, integrations with various apps and services, storage for scraper results, anti-blocking features, and open-source web scraping and crawling libraries.

Brandmate is an AI-powered brand management tool that helps businesses enhance their brand reputation and increase online visibility. It offers services such as review management, social media management, content creation, reputation monitoring, and sentiment analysis. With Brandmate, businesses can streamline their operations and create high-quality marketing content with the help of AI technology.

AssemblyAI is an AI tool that offers industry-leading Speech AI models for accurate speech-to-text, speaker detection, sentiment analysis, chapter detection, PII redaction, and more. It provides a developer-first API for building new AI products with voice data, empowering users to transcribe and understand speech with high accuracy and reliability. AssemblyAI's breakthrough models enable users to unlock the value of voice data, power workflows, and enable deep analysis with advanced audio-intelligence capabilities.

echowin is an AI Voice Agent Builder Platform that enables businesses to create AI agents for calls, chat, and Discord. It offers a comprehensive solution for automating customer support with features like Agentic AI logic and reasoning, support for over 30 languages, parallel call answering, and 24/7 availability. The platform allows users to build, train, test, and deploy AI agents quickly and efficiently, without compromising on capabilities or scalability. With a focus on simplicity and effectiveness, echowin empowers businesses to enhance customer interactions and streamline operations through cutting-edge AI technology.

Frankly AI is an AI-powered platform that aims to benefit communities by providing fully scalable engagement tools to enhance consultation across various situations, languages, and interfaces. The platform supports natural and engaging conversations powered by natural language processing, capturing a broad range of sentiment in real-time. Frankly AI enables users and communities to access and interact with organizations in new ways, providing insights and analysis through easy-to-read dashboards. The platform is customizable to suit specific needs, offering conversational agents, data insights, virtual consultation spaces, and interactive digital asset models.

Clickworker GmbH is an AI training data and data management services platform that leverages a global crowd of Clickworkers to generate, validate, and label data for AI systems. The platform offers a range of AI datasets for machine learning, audio, image, and video datasets, as well as services like image annotation, content editing, and creation. Clickworkers participate in projects on a freelance basis, performing micro-tasks to create high-quality training data tailored to the requirements of AI systems. The platform also provides solutions for industries such as AI and data science research, eCommerce, fashion, retail, and digital marketing.

Pezzo is an open-source platform that enables developers to build, test, monitor, and ship AI features quickly and efficiently. It provides a range of powerful features to streamline the workflow, including prompt management, observability, troubleshooting, and collaboration tools. With Pezzo, teams can deliver impactful AI features in sync and optimize for cost and performance.

Text Generator is an AI-powered text generation tool that provides users with accurate, fast, and flexible text generation capabilities. With its advanced large neural networks, Text Generator offers a cost-effective solution for various text-related tasks. The tool's intuitive 'prompt engineering' feature allows users to guide text creation by providing keywords and natural questions, making it adaptable for tasks such as classification and sentiment analysis. Text Generator ensures industry-leading security by never storing personal information on its servers. The tool's continuous training ensures that its AI remains up-to-date with the latest events. Additionally, Text Generator offers a range of features including speech-to-text API, text-to-speech API, and code generation, supporting multiple spoken languages and programming languages. With its one-line migration from OpenAI's text generation hub and a shared embedding for multiple spoken languages, images, and code, Text Generator empowers users with powerful search, fingerprinting, tracking, and classification capabilities.

Forethought is a customer support AI platform that uses generative AI to automate tasks and improve efficiency. It offers a range of features including automatic ticket resolution, sentiment analysis, and agent assist. Forethought's platform is designed to help businesses save costs, improve customer satisfaction, and increase agent productivity.

Symbl.ai is a real-time voice AI platform that enables businesses to extract insights from unstructured live calls. It offers a range of features, including real-time transcription, sentiment analysis, question detection, and topic tracking. Symbl.ai's platform is powered by Nebula, a proprietary LLM that is specialized in understanding human interactions in streaming mode. This allows Symbl.ai to provide accurate and low-latency insights that can be used to improve customer service, sales, and compliance.

Tinq.ai is a natural language processing (NLP) tool that provides a range of text analysis capabilities through its API. It offers tools for tasks such as plagiarism checking, text summarization, sentiment analysis, named entity recognition, and article extraction. Tinq.ai's API can be integrated into applications to add NLP functionality, such as content moderation, sentiment analysis, and text rewriting.

Predibase is a platform for fine-tuning and serving Large Language Models (LLMs). It provides a cost-effective and efficient way to train and deploy LLMs for a variety of tasks, including classification, information extraction, customer sentiment analysis, customer support, code generation, and named entity recognition. Predibase is built on proven open-source technology, including LoRAX, Ludwig, and Horovod.

ReplyGuy is an AI-powered tool that helps businesses generate leads by automatically responding to relevant mentions of their products or services on social media platforms like Reddit and Twitter. It uses natural language processing to craft personalized replies that aim to genuinely help the original poster while subtly mentioning the business's product or service. By automating this process, ReplyGuy saves businesses time and effort while increasing their reach and lead generation.

3Play Media is a leading provider of AI-powered media accessibility solutions. Our mission is to make the world's media accessible to everyone, regardless of their abilities. We offer a suite of products and services that make it easy to add captions, transcripts, audio descriptions, and other accessibility features to your videos and audio content.

JustCall is an AI-powered customer communication platform designed for customer-facing teams. It offers a suite of AI solutions such as Conversation Intelligence, AI Coaching, Automatic Call Scoring, Agent Assist, SMS Copilot, Agent Analytics, Call Transcription, Moment Analysis, and Sentiment Analysis. JustCall helps businesses enhance agent productivity, drive customer delight, and improve overall communication efficiency. The platform integrates with various CRM systems and offers features like Outbound Call Center, Inbound Contact Center, Business Phone System, IVR (Call Menu), Call Forwarding, Sales Dialer, Call Recording, Advanced Analytics, and more. JustCall is trusted by over 6,000 businesses worldwide for its AI-driven communication solutions.

Octolens is an AI-powered social listening tool designed for B2B businesses. It leverages artificial intelligence to monitor and analyze online conversations, providing valuable insights into customer sentiment, industry trends, and competitor activities. Octolens helps businesses make data-driven decisions by tracking brand mentions, identifying key influencers, and uncovering emerging topics. With its advanced algorithms, Octolens offers a comprehensive solution for businesses looking to enhance their social media strategy and stay ahead of the competition.

Datumbox is a machine learning platform that offers a powerful open-source Machine Learning Framework written in Java. It provides a large collection of algorithms, models, statistical tests, and tools to power up intelligent applications. The platform enables developers to build smart software and services quickly using its REST Machine Learning API. Datumbox API offers off-the-shelf Classifiers and Natural Language Processing services for applications like Sentiment Analysis, Topic Classification, Language Detection, and more. It simplifies the process of designing and training Machine Learning models, making it easy for developers to create innovative applications.

Vellum AI is an AI platform that supports using Microsoft Azure hosted OpenAI models. It offers tools for prompt engineering, semantic search, prompt chaining, evaluations, and monitoring. Vellum enables users to build AI systems with features like workflow automation, document analysis, fine-tuning, Q&A over documents, intent classification, summarization, vector search, chatbots, blog generation, sentiment analysis, and more. The platform is backed by top VCs and founders of well-known companies, providing a complete solution for building LLM-powered applications.

Wale.ai is an AI co-pilot designed for venture capital investors. It automates the analysis and sentiment tracking of startup news, providing comprehensive sentiment analysis of positive and negative mentions. The platform offers advanced AI analytics, seamless integration with various tools, and delivers actionable insights to enhance portfolio or pipeline management. Founded by Sergey Mosunov and Valentin Riabtsev, Wale.ai is a data-driven VC tool that helps users stay informed and make informed investment decisions.

Humanize.im is an AI text tool designed to convert AI-generated content into natural, human-like text. It utilizes advanced algorithms and contextual intelligence to ensure the output is engaging and relatable. The tool supports multilingual capabilities, contextual analysis, sentiment analysis, and cross-device functionality. It prioritizes data security and utilizes cutting-edge language models and NLP for accurate and personalized results. Humanize.im aims to make AI text undetectable by AI detectors, enhancing readability and user experience.

Gardian is an AI tool designed to streamline content analysis processes by leveraging advanced AI technology. It allows users to create custom AI Agents with specific labels to detect and manage content that violates company policies. Gardian offers pre-configured models, custom analysis labels, a simple API for integration, multilanguage support, transparent pricing, and privacy protection. It serves various use cases such as content moderation, live chat moderation, and customer sentiment analysis, providing valuable insights and enhancing user experience.

MentionMaster is an AI tool designed to help businesses track and monitor mentions of their products in conversations. By utilizing advanced artificial intelligence algorithms, MentionMaster scans various online platforms to identify instances where your product is being discussed. This tool provides valuable insights into customer sentiment, brand perception, and market trends, enabling businesses to make informed decisions and engage with their audience effectively.

NuMind is an AI tool designed to solve information extraction tasks efficiently. It offers high-quality lightweight models tailored to users' needs, automating classification, entity recognition, and structured extraction. The tool is powered by task-specific and domain-agnostic foundation models, outperforming GPT-4 and similar models. NuMind provides solutions for various industries such as insurance and healthcare, ensuring privacy, cost-effectiveness, and faster NLP projects.

ValueProp.Dev is an AI-powered tool that helps businesses create a Value Proposition Canvas based on their company description. The tool assists in identifying customer jobs, pains, and gains, as well as products and services to meet customer needs. It aims to streamline the process of designing a value proposition that resonates with target customers and provides value.

AI Perfect Assistant is an AI tool designed to assist users in various tasks such as generating PowerPoint slides, crafting documents in Microsoft Word, replying to messages in Outlook & Teams, and automating mundane business tasks. It offers a wide range of AI-powered features to enhance productivity and efficiency in daily work routines. The tool integrates seamlessly with popular Microsoft Office applications and web browsers, providing users with quick and accurate AI-generated solutions.

The website offers a range of AI tools and applications such as Akira AI, XAI, Neural AI OS, and more, designed to help businesses in various industries enhance decision-making processes, automate operations, and improve efficiency. It provides solutions for data management, analytics, AI transformation, and AI risk management. The platform aims to transform industries by harnessing the power of agentic workflows and decision intelligence, making businesses truly decision-centric.

StoryFile is an AI application that pioneers Conversational Video AI, offering an interactive medium called a storyfile. The platform focuses on making authentic AI to enable users to have engaging conversations. StoryFile's technology utilizes AI principles and ethics to provide businesses with solutions through artificial intelligence. The application aims to revolutionize the way people interact with AI technology, emphasizing the importance of authenticity and meaningful conversations.

Data Zenith is a Kolkata-based startup specializing in innovative data analytics solutions. They offer tailored analytics services to help businesses unlock the potential of their data, streamline operations, and make informed decisions for sustainable growth. With a team of experienced data scientists, Data Zenith provides comprehensive data analysis, predictive analytics, and data visualization services to drive actionable insights and enhance operational efficiency.

GPT-4 Consulting is an AI tool that provides business advice and software consultation services. Users can book consultations to get advice on leveraging AI for their businesses. The tool helps users generate advice by entering a short description of their product or business.

GapScout is a market research software powered by AI technology that helps businesses dominate their market by analyzing customer reviews to identify gaps and opportunities. It provides actionable insights based on real market feedback, enabling users to improve their products, spy on competitors, and maximize sales potential. With a focus on reviews, GapScout helps businesses make data-driven decisions for success and accelerate growth.

AutoGPT is an AI News & Articles Blog that provides quick, actionable insights tailored for busy professionals. It offers a platform for users to stay updated on the latest AI news, AI tools, and tech business trends. AutoGPT aims to deliver informative content without technical jargon, helping users increase their income, get more done, and save time. The platform also features an AI Academy for users to upskill through interactive courses.

Slideworks is a website that offers strategy templates created by ex-McKinsey consultants. The platform provides high-end PowerPoint and Excel templates for creating world-class strategy presentations. Users can access templates for consulting proposals, business strategies, market studies, and more, all designed by top-tier consultants. Slideworks aims to streamline the process of creating professional presentations by offering customizable templates with proven frameworks, slide layouts, figures, and graphs.

Suit Me Up is an AI application that offers a convenient and affordable solution for generating professional headshots in various suit styles for use on platforms like LinkedIn, CVs, and Tinder. Users can upload casual photos, and the advanced AI technology transforms them into 20 high-quality headshots in just 5 minutes. The service is a smart alternative to traditional photoshoots, providing a fast, cost-effective, and diverse option for creating professional profile pictures.

ChatBA is a generative AI tool designed for creating slides effortlessly. It utilizes advanced AI technology to assist users in generating content for their presentations. The tool is currently experiencing high demand, leading to account limits on the OpenAI API. Users can still access cached prompts to continue using the tool effectively.

Diatech AI is an advanced AI tool designed to provide solutions for the diamond industry. It empowers businesses with AI-driven analytics for natural and lab-grown polished diamonds, offering services such as demand-supply analytics, price analytics, customer behavior analytics, market prediction, generative AI solutions for jewelers, a marketplace for trading diamonds, and a platform for provenance and sustainable practices. The tool also assists in driving digital transformation for businesses and deciphering customer trends and behavior.

Prooftiles is a platform designed to help businesses increase their conversion rate and average order value. It offers a suite of tools and features to optimize sales processes and enhance customer experience. With Prooftiles, businesses can access DocsLM to streamline document management and improve efficiency. The platform also provides pricing information, integrations with other tools, and valuable insights through its blog section.

Aicoachbud.com is a website that provides coaching services for personal development and career growth. The platform offers personalized coaching sessions with experienced professionals to help individuals achieve their goals and overcome challenges. With a focus on leveraging AI technology to enhance coaching effectiveness, aicoachbud.com aims to empower users with the tools and guidance needed to succeed in various aspects of their lives.

ChatCSV is a personal data analyst tool that allows users to upload CSV files and ask questions about their data in a conversational manner. It generates common questions about the data, visualizes answers with charts, and provides a chat history feature. The tool is useful for industries like retail, finance, banking, marketing, and advertising to understand trends, customer behavior, and more.

Rawbot is an AI model comparison tool designed to simplify the selection process by enabling users to identify and understand the strengths and weaknesses of various AI models. It allows users to compare AI models based on performance optimization, strengths and weaknesses identification, customization and tuning, cost and efficiency analysis, and informed decision-making. Rawbot is a user-friendly platform that supports a wide range of popular and emerging AI models, making it a premier destination for researchers, developers, and business leaders to make informed decisions about AI models that best fit their needs.

Hell's Pitching is an AI-powered assistant designed to help entrepreneurs refine their startup ideas by providing brutally honest feedback and insightful questions. It offers a unique approach to guiding and challenging founders in building successful startups. The tool allows users to pitch their ideas and receive side-splittingly funny roasts that lead to 'aha' moments and innovative insights. With a focus on no-nonsense critiques and humor, Hell's Pitching aims to transform startup ideas by providing wisdom and valuable feedback. The platform is free for all users, encouraging access to honest feedback for everyone.

The AI Lean Canvas Generator is a powerful AI-powered tool designed to help businesses create Lean Canvases quickly and efficiently. It uses artificial intelligence to generate Lean Canvases based on company descriptions, enabling users to summarize key aspects of their business models. The tool streamlines the process of creating and validating business models, following the Lean Startup methodology to reduce risk and uncertainty. It is a flexible and adaptable tool that can be used in conjunction with other business development strategies to build successful businesses.

The website openai.com is an AI tool that provides cutting-edge artificial intelligence solutions. It offers a wide range of AI applications and services to enhance various industries and sectors. OpenAI is known for its advanced AI models and research in natural language processing, reinforcement learning, and more. The platform aims to democratize AI and make it accessible to developers, researchers, and businesses worldwide.

ASK BOSCO® is an AI reporting and forecasting platform designed for agencies and retailers. It helps users collect and analyze data to improve decision-making, budget planning, and forecasting accuracy. The platform offers features such as AI reporting, competitor benchmarking, AI budget planning, and data integrations to streamline marketing processes and enhance performance. Trusted by leading brands and agencies, ASK BOSCO® provides personalized insights and recommendations to optimize media spend and drive revenue growth.

Co-Founder AI is an AI-powered tool that accelerates startup success by providing in-depth business reports and actionable insights. It utilizes AI to generate well-structured business plans and offers essential insights to validate IT-business ideas. The tool covers various aspects such as market trends, competitor analysis, sales techniques, and fundraising strategies, enabling users to make data-driven decisions for driving growth.

SunDevs is an AI tool that focuses on solving business problems to provide exceptional customer experiences. The tool offers various AI solutions for chat and messaging, phone and voice interactions, as well as integrations with popular platforms like Hubspot, Salesforce, and Zendesk. SunDevs caters to industries such as Ecommerce, Cinema, and Telco, providing features like app development, web development, and staff augmentation. The tool aims to streamline operations, improve customer satisfaction, and boost sales through AI-powered solutions.

Lenny Rachitsky is a website that offers insights, tips, and strategies for product managers and entrepreneurs. It provides valuable resources to help individuals excel in their roles and navigate the challenges of product management and entrepreneurship. The platform covers a wide range of topics such as product development, growth strategies, team management, and more, making it a go-to destination for professionals seeking to enhance their skills and knowledge in the field.

Tability is an AI-assisted goal setting and tracking application designed to help individuals and teams set and achieve their objectives and key results (OKRs) efficiently. It offers features such as AI-assisted goal editing, on-demand reporting, full-company view of goals, tracking initiatives and tasks, and quick daily check-ins. Tability aims to automate reminders, improve engagement, and provide instant reporting to enhance productivity and accountability in goal achievement. The application integrates with project management platforms and offers resources, guides, and free tools to support users in implementing and optimizing their OKRs strategy.