Hotjar
Everything you ever wanted to know about your website... ...but your analytics never told you.
Hotjar is a website heatmaps and behavior analytics tool that helps businesses understand how users interact with their websites. It provides a suite of tools to track user behavior, including heatmaps, recordings, surveys, and feedback. Hotjar is used by over 1,306,323 websites in 180+ countries.
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Features
- Heatmaps: See which parts of your website are getting the most attention and which are being ignored.
- Recordings: Watch real user sessions to see exactly what they're doing on your website.
- Surveys: Get feedback from your users directly to find out what they love and what's driving them away.
- Feedback: Collect feedback from users as they experience your site to identify areas for improvement.
- Interviews: Connect with users one-on-one to get their feedback on your website and products.
Advantages
- Identify high-impact changes by seeing what real site visitors do.
- Spot problems with your customer experience and see what's making people bounce.
- Prioritize changes that matter by hearing from users directly.
- Get buy-in for your next big idea by crafting a compelling case backed up by recordings of real users and their direct feedback.
- Integrate with Google Analytics, Unbounce, Zapier, and more.
Disadvantages
- Can be expensive for some businesses.
- May require some technical expertise to set up and use.
- Can be overwhelming for some users with all the data it provides.
Frequently Asked Questions
-
Q:What is Hotjar?
A:Hotjar is a website heatmaps and behavior analytics tool that helps businesses understand how users interact with their websites. -
Q:What are the benefits of using Hotjar?
A:Hotjar can help businesses identify high-impact changes, spot problems with their customer experience, prioritize changes that matter, get buy-in for their next big idea, and integrate with other popular tools. -
Q:How much does Hotjar cost?
A:Hotjar offers a free plan with limited features, as well as paid plans starting at $39/month. -
Q:How do I get started with Hotjar?
A:You can sign up for a free Hotjar account at https://www.hotjar.com/.
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