AppsFlyer
Boost revenue with awesome customer experiences

AppsFlyer is an AI-powered platform that focuses on customer experience, engagement, and deep linking. It offers a comprehensive suite of measurement tools to track actions on mobile, web, and CTV, optimize creative performance using AI, and analyze marketing analytics. The platform helps businesses understand their mobile marketing ROI, prove the value of marketing campaigns, and boost revenue through exceptional customer experiences. AppsFlyer also provides solutions for audience segmentation, fraud protection, data collaboration, and partner marketplace integration. With a strong emphasis on privacy and security, AppsFlyer enables users to create personalized, contextual experiences that drive user acquisition, retention, and revenue.
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Features
- Comprehensive measurement suite for mobile, web, and CTV actions
- AI-powered creative optimization for improved performance
- Audience segmentation tools for meaningful customer conversations
- Fraud protection to safeguard marketing budgets
- Data collaboration platform for first-party data monetization
Advantages
- Enhanced customer experiences leading to increased conversions and revenue
- Privacy-centric approach for secure data handling
- Comprehensive analytics for actionable insights on campaign performance
- Seamless integration with over 10,000 tech and media partners
- User-friendly interface and tools for easy campaign management
Disadvantages
- May require some learning curve for new users due to the platform's depth of features
- Pricing structure may not be suitable for small businesses with limited budgets
- Limited customization options for certain features
Frequently Asked Questions
-
Q:I’m a marketer. I want to learn more about deep linking, where should I look?
A:You can explore resources like Deep linking 101 for in-depth reading. -
Q:Does AppsFlyer offer deferred deep linking?
A:Yes, AppsFlyer's OneLink technology supports deferred deep linking. -
Q:Can I use deep links without being a paid AppsFlyer customer?
A:Yes, you can start using deep linking today without being a paid customer. -
Q:What attribution data can I get from OneLink deep links?
A:OneLink deep links provide rich attribution data about user journeys. -
Q:Do I need OneLink if I use iOS Universal Links or Android App Links?
A:Yes, OneLink simplifies deep linking across platforms for a seamless user experience.
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