MyWorker AI

MyWorker AI is an AI-powered platform that offers virtual workers to assist in various tasks such as lead generation, content creation, email management, competitive intelligence analysis, and meeting scheduling. The platform aims to revolutionize sales processes by providing efficient and personalized AI assistants to handle time-consuming tasks, allowing users to focus on core business activities. With a focus on enhancing customer interactions and optimizing sales efficiency, MyWorker AI helps businesses stay competitive in the evolving sales landscape.

Buena.ai is an AI-powered outreach platform designed to transform sales processes by leveraging AI agents to drive personalized outreach and pipeline growth. The platform empowers sales teams to focus on strategic tasks while AI agents handle automated lead generation, personalized engagement, and multi-channel outreach. Buena.ai offers advanced analytics, real-time data insights, and scalable solutions to enhance sales efficiency and productivity.

Teammates.ai is an AI application designed for customer service, sales, and lead generation. It offers autonomous AI agents that handle entire business functions, providing human-like interactions in over 50 languages on various channels. The application aims to revolutionize customer support and sales processes by delivering 24/7 support, seamless CRM integration, and real-time responses to customer queries. With self-learning capabilities and scalability, Teammates.ai empowers businesses to enhance customer experience and boost productivity.

Nova Echo AI is an AI application designed to automate sales processes through conversational AI technology. It offers a platform that enables users to create AI sales agents that can engage in real sales calls like a human, eliminating the need for recruitment agencies, training sales reps, and managing CRM systems separately. The application is equipped with Natural Language Understanding (NLU) and supports 12 languages, providing limitless sales potential. Nova Echo AI aims to enhance customer experience, streamline operations, and drive growth by understanding customer behavior and preferences. The platform ensures data security, multi-level commission opportunities, and efficient lead management, making it a valuable tool for businesses looking to leverage AI for sales automation.

Artisan is an AI-first platform designed to boost outbound sales by automating the entire outbound workflow. The platform is powered by AI employees, particularly Ava, the AI BDR, who assists in prospecting, email personalization, and workflow automation. Artisan aims to replace, optimize, and automate the entire GTM stack with AI technology and world-class software products, creating a future where AI Artisans work alongside humans to streamline sales processes.

Norfolk AI is an AI application that offers AI agents to assist in B2B sales prospecting. The AI agents handle tasks like building databases, initiating outreach, qualifying leads, and organizing meetings via calls and chats. By leveraging advanced AI and proven sales techniques, Norfolk AI aims to create an efficient sales funnel, delivering qualified sales meetings that boost revenue and growth. The application combines AI technology with conversational AI for cold calling and multi-channel outreach to engage with interested prospects and generate high-quality sales opportunities.

Attention is an AI tool designed to help sales teams optimize their performance by learning from sales conversations. It offers AI agents that automate tasks such as follow-ups, next steps, CRM filling, coaching scorecards, and more. The platform provides real-time actionable intelligence to sales reps, coaching guidance, call analytics, aligned messaging, and AI-powered productivity tools. Attention aims to enhance sales efficiency, improve forecasting accuracy, and streamline sales processes through AI automation and guidance.

Botsonic is an AI chatbot application that offers custom AI chatbots for websites. It provides AI-powered automation solutions for various industries, enabling businesses to enhance customer engagement, support, sales, and more. Botsonic uses AI Copilots trained on data to deliver authentic customer experiences in multiple languages across different channels. The platform allows users to easily create, customize, and integrate AI chatbots into their websites, providing instant support and personalized interactions.

STOREE.AI is an AI-powered platform that empowers retail teams with actionable insights and AI agents, serving as trusted extensions in the digital realm. It offers sophisticated AI agents that analyze sales data, inventory levels, and track goal progression to provide tailored insights and motivation for sales teams. The platform integrates unique leadership styles and expertise into decision-making processes, enabling retailers to refine strategies and make relationship-driven decisions.

UserGems is an AI-powered outbound sales tool that helps businesses identify, prioritize, and engage with potential buyers using AI agents fueled by buying signals and CRM data. It offers features such as personalized AI messaging, always-on pipeline generation, and best-in-class data accuracy. UserGems aims to streamline the outbound sales process by focusing on the most promising leads and automating outreach to boost conversion rates and revenue.

TrueGradient AI is an AI tool designed to help businesses unlock revenue growth through advanced artificial intelligence algorithms. The tool provides businesses with valuable insights and recommendations to optimize their operations, improve customer engagement, and increase profitability. By leveraging cutting-edge AI technology, TrueGradient AI empowers organizations to make data-driven decisions and stay ahead of the competition.

Factors.AI is a B2B account intelligence, analytics, and attribution tool designed to help businesses grow their pipeline by identifying and engaging with high-intent accounts. The platform offers features such as revenue attribution, customer journey tracking, unified reporting, and integrations with sales and marketing tools. Factors.AI provides AI-led insights to refine marketing strategies, optimize sales performance, and maximize ROI. With a focus on intent-driven outreach and account identification, Factors.AI empowers users to make data-driven decisions and drive revenue growth.

Qualified is an AI-powered platform that offers a suite of tools to help businesses scale their inbound pipeline generation. The platform includes features such as AI Conversations for real-time chat, voice, and video interactions, AI Email for intelligent lead follow-ups, AI Meetings for instant sales meeting scheduling, AI Offers for personalized marketing offers, and AI Signals for understanding account-based buying intent. With the Qualified Platform, businesses can deliver custom website experiences and integrate with their favorite tools like Salesforce to leverage valuable CRM data.

Letter AI is a revenue acceleration platform powered by Generative AI, designed to empower sales teams to find information faster and support revenue growth. The platform offers AI-powered training and coaching, content creation and management, real-time assistance from an AI co-pilot, and tools for deal pursuit automation. Letter AI combines generative AI technology with company-specific data to deliver a unified revenue enablement platform, enhancing user experience and driving cost savings. The platform ensures security and privacy by adhering to industry-leading standards and responsible data practices.

Superbench is an AI-powered platform designed to transform home service businesses by providing innovative technology solutions for enhanced efficiency, customer satisfaction, and growth. The platform offers AI-powered sales bots, scheduling and CRM platform, and conversational marketing analytics to automate tasks, provide instant responses, accurate quotations, and personalized service recommendations. Superbench aims to empower businesses with advanced AI technology tailored to meet their specific needs, enhancing operational visibility and customer support.

Cresta AI is an enterprise-grade Gen AI platform designed for the contact center, offering a suite of intelligent products that analyze conversations, provide real-time guidance to agents, and drive transformative results for Fortune 500 companies. The platform leverages generative AI to deliver targeted automation, personalized coaching, and AI-native management solutions, all trained on the user's data. Cresta's no-code command center empowers non-technical leaders to deploy AI models effortlessly, ensuring businesses can adapt and evolve seamlessly. With a focus on enhancing sales, customer care, retention, and collections processes, Cresta aims to revolutionize contact center operations with cutting-edge AI technology.

Eilla is an AI platform designed to streamline the workflow for Venture Capital (VC), Private Equity (PE), and Mergers & Acquisitions (M&A) professionals. It offers AI Analysts that support human experts in various tasks such as company research, valuation, market research, and scouting. Eilla's AI Analysts provide in-depth insights, identify competitors, valuation drivers, potential buyers, and more, helping users make informed decisions throughout the deal process. The platform is tailored for VC, PE, and M&A professionals, integrating seamlessly into their workflow to enhance productivity and efficiency.

Frase is an AI-powered SEO content optimization tool that empowers content creators to efficiently research, write, and optimize SEO-optimized articles. It offers features like AI-generated content briefs, SERP research analysis, outline builder, AI writer, and collaboration tools. Frase helps users streamline their content creation process, improve search engine rankings, and stand out in the competitive digital landscape.

Dropy.AI is an AI-powered dropshipping tool designed to revolutionize the e-commerce industry. It offers a comprehensive suite of features to help entrepreneurs succeed in the competitive market. With powerful AI capabilities, Dropy.AI assists in product sourcing, store creation, social media management, customer support, and more. The tool is optimized for efficiency and profitability, making it a valuable asset for both new and experienced dropshippers.

CanIRank is an AI-powered SEO software designed for small businesses and startups to improve their Google rankings. It provides specific action recommendations based on AI analysis, offers DIY instructions or the option to delegate tasks to SEO consultants. The software helps users understand why pages rank where they do, identifies changes for impactful results, and notifies users of new content ideas and ranking changes. CanIRank automates keyword research, provides insights on competitor targeting, and calculates a Keyword ROI Score. It offers SERP analysis, rank tracking, and competitive analysis tools to help users make data-driven decisions and optimize their SEO strategies.

Competely is an AI-powered competitive analysis tool that helps users say goodbye to tedious manual research by providing comprehensive and detailed insights into competitors across various industries. Users can save days of manual work by utilizing Competely to generate a side-by-side comparison of competitors, covering aspects such as marketing, product features, pricing, audience, customer sentiment, company info, and SWOT analysis. The tool is suitable for founders, executives, marketers, product managers, agencies, and consultants, offering valuable data-driven decisions and strategies to outsmart the competition.

Jusi Marketplace is an AI-powered platform that aims to increase the efficiency of website and web application development by up to 25%. It utilizes cutting-edge AI solutions to create Terms of Reference (TOR) for product development and match users with suitable studios in the marketplace. With features like AI-generated TOR, competitor analysis, project cost estimation, and performer selection, Jusi simplifies the process of creating website briefs and helps users make informed decisions for their projects.

Roketfy is an AI-powered sales booster designed specifically for Etsy sellers. It provides smart tools and real-time data to help sellers increase their sales on the platform. With features like Listing Checker, AI Writer, Keyword Research, POD AI, Product Research, and Competitor Analysis, Roketfy offers a comprehensive solution for sellers to optimize their listings, improve SEO, and make data-driven decisions. The platform aims to enhance the efficiency and effectiveness of Etsy sellers' sales processes by leveraging AI technology and advanced analytics.

MarketMuse is an AI-powered content planning and optimization software designed to help users create high-quality content that ranks higher in search engines. The software analyzes existing content inventory, identifies topic clusters, and provides personalized recommendations to improve content strategy. MarketMuse assists in content planning, competitor analysis, and personalized difficulty assessment to enhance content creation and optimization processes. Trusted by content teams, MarketMuse offers a data-driven approach to content development, enabling users to leverage their topical authority and stand out from competitors.

WEVO is an AI-powered platform that offers effortless UX research for teams. It provides instant and deep insights into digital experiences, helping businesses test, validate, and perfect their online interactions before going live. By combining AI speed with human insight, WEVO boosts creative confidence, accelerates speed to market, and lowers reputational risks. The platform enables users to analyze user behavior, optimize content, measure campaign effectiveness, and enhance customer experiences through data-driven decisions.

CONTADU is a content intelligence platform designed to help users plan, optimize, and create content that aligns with user intent and ranks well on Google. It offers features such as content strategy planning, competitive landscape analysis, content optimization, generative AI, content management, and semantic SEO. Users can benefit from AI-based semantic expertise, topical authority planning, and AI content planning. The platform also provides tools for content creation, including NLP-based recommendations, document drafting, content scoring, and AI writing. With a focus on user intent and SEO optimization, CONTADU aims to help users create high-quality content efficiently and effectively.

Opinly is an AI-powered competitive analysis tool designed to provide businesses with real-time data tracking and comprehensive competitive analysis. It offers services such as competitive price analysis, product comparison, landing page analysis, SEO monitoring, and competitor email monitoring. Opinly helps businesses gain strategic insights, understand market dynamics, make informed decisions, and stay ahead in the competitive market.

AI ASO Manager is an AI-powered tool designed to optimize App Store Optimization (ASO) for mobile applications. It analyzes competitors, generates essential text assets, and translates them into multiple languages to increase organic traffic on Google Play and App Store. The tool follows advanced ASO guidelines, provides instant results, and offers competitor analysis to enhance app visibility and user acquisition.

YTSummary is a YouTube Video Summarizer powered by ChatGPT, an AI tool designed to provide concise summaries and key points of YouTube videos instantly. Users can save time and learn quickly by getting brief summaries, visual mind maps, and detailed segment summaries of videos without having to watch the entire content. With features like Outline Mode, Mind Map visualization, Segment Mode, multi-language support, and summary export options, YTSummary aims to enhance understanding and boost productivity for students, researchers, marketers, and content writers worldwide.

ProductFlint is an all-in-one platform designed to help Etsy sellers grow their businesses. It offers a range of tools to help with keyword research, listing optimization, competitor analysis, and more. ProductFlint's AI-powered tools can help sellers create more effective listings, identify new opportunities, and stay ahead of the competition.

Speedy is an AI-powered content marketing tool that helps businesses create high-quality, personalized, SEO-optimized blogs and social media content in seconds. With Speedy, you don't need to be an SEO expert to rank higher and get more traffic. Speedy's advanced AI technology analyzes your target audience, competitors, and industry trends to generate content that is both engaging and informative. Speedy also integrates with your favorite platforms, making it easy to post your content to multiple channels with ease.

CopyMonkey is an AI-powered Amazon listing optimization tool that helps sellers create optimized listings in seconds. The tool uses AI to generate keyword-optimized bullet points and descriptions, analyze competitor listings, and suggest listing improvements based on sales results. CopyMonkey is used by over 1000 sellers and has been proven to help sellers increase their sales.

WinningHunter is a powerful product research tool that helps you find winning products to sell online. It has a variety of features that make it easy to find products that are trending, have high sales volume, and are likely to be profitable. WinningHunter also provides data on ad spend, revenue, and other metrics to help you make informed decisions about which products to sell.

Fork.ai is a tool that helps businesses identify technologies used in mobile apps. With Fork.ai, businesses can gain insights into their competitors' tech stacks, identify potential partners, and generate leads. Fork.ai's key features include: - Technology identification: Fork.ai can identify over 1,000 technologies used in mobile apps, including programming languages, frameworks, libraries, and SDKs. - Competitor analysis: Fork.ai provides insights into the technologies used by your competitors, allowing you to identify areas where you can gain a competitive advantage. - Lead generation: Fork.ai can help you generate leads by identifying potential customers who are using specific technologies. - Partnership discovery: Fork.ai can help you identify potential partners who are using complementary technologies.

Daily is an AI-powered SEO tool that helps you improve your website's ranking in search results. It provides a variety of features to help you optimize your website, including keyword research, backlink analysis, and rank tracking.

Brand24 is a powerful AI-powered social listening tool that helps businesses protect their brand reputation, measure their brand awareness, analyze their competitors, and discover customer insights. With Brand24, you can track mentions of your brand across social media, news, blogs, videos, forums, podcasts, reviews, and more. You can also use Brand24 to track hashtags, measure the reach of your marketing campaigns, and get access to valuable customer insights.

GrowASO is an AI-driven App Store Optimization (ASO) platform that helps app developers and marketers increase their app downloads, revenue, and rankings. It offers a range of features including AI-powered app listing optimization, app icon experiments, keyword traffic and difficulty estimates, keyword rank tracking, and competitor analysis. GrowASO supports both iOS and Android apps and provides cross-platform optimization.

Validea is an AI tool designed to help entrepreneurs validate their startup ideas quickly and efficiently. By leveraging advanced AI techniques, Validea assists users in identifying viable competitors, potential markets, and other crucial factors to make informed decisions. The tool aims to streamline the startup validation process and provide valuable insights to support entrepreneurs in launching successful ventures.

FirmPilot is an AI Law Firm Marketing solution that helps law firms generate more leads and clients through AI-driven online marketing strategies. It automates the process of analyzing competitors, creating high-quality marketing content, and optimizing SEO and PPC ads to improve visibility and performance. FirmPilot offers real-time insights into lead generation tactics and is trusted by fast-growing law firms for its effectiveness and ease of use.

evov.ai is an AI-powered marketing automation platform that helps businesses discover short video trends, leverage real-time social data analytics, and gain insights for content strategies. The platform offers features such as automated competitor analysis, real-time content analysis, creative content inspiration, tailored content strategy, and instant reporting. Users can plug in their brand information to receive customized recommendations and stay ahead of the competition. With evov.ai, businesses can streamline their marketing efforts, make data-driven decisions, and enhance their brand visibility.

Medallia is an AI-powered real-time text analytics software that empowers organizations to derive actionable insights from customer interactions across various channels. With a focus on democratizing text analytics, Medallia's platform offers comprehensive feedback capture, role-based reporting, AI & analytics capabilities, integrations, and enterprise-grade security. The software enables users to uncover essential insights, easily share data, and expand programs with flexible pricing. Medallia caters to industries such as automotive, healthcare, retail, and technology, providing end-to-end customer experience management solutions and employee listening and activation tools.

AI Perfect Assistant is an AI tool designed to assist users in various tasks such as generating PowerPoint slides, replying to messages in Outlook & Teams, and crafting documents in Microsoft Word. The tool aims to streamline work processes by leveraging AI technology to improve efficiency and accuracy in writing projects and business communication.

XenonStack is an AI tool that offers a comprehensive suite of solutions for building agentic systems, leveraging cutting-edge technologies like AI, data analytics, and automation. The platform caters to various industries and business sectors, providing services such as AI transformation, decision modeling, AI assurance, and cloud architecture. XenonStack aims to enhance business workflows, optimize decision-making processes, and drive operational efficiency through the deployment of intelligent AI agents and automation.

StoryFile is an AI application that pioneers Conversational Video AI, offering an interactive medium called a storyfile. The platform focuses on making authentic AI to enable users to have engaging conversations. StoryFile's technology utilizes AI principles and ethics to provide businesses with solutions through artificial intelligence. The application aims to revolutionize the way people interact with AI technology, emphasizing the importance of authenticity and meaningful conversations.

Data Zenith is a Kolkata-based startup specializing in innovative data analytics solutions. They offer tailored analytics services to help businesses unlock the potential of their data, streamline operations, and make informed decisions for sustainable growth. With a team of experienced data scientists, Data Zenith provides comprehensive data analysis, predictive analytics, and data visualization services to drive actionable insights and enhance operational efficiency.

GPT-4 Consulting is an AI tool designed to provide business advice and consultation services. The platform utilizes advanced AI technology, specifically GPT-4, to offer tailored recommendations and insights for leveraging AI in business operations. Users can book consultations to receive personalized advice on various aspects of their business, from strategy development to implementation of AI solutions. The tool aims to help businesses optimize their processes, enhance decision-making, and stay competitive in the rapidly evolving digital landscape.

The website offers AI-powered tools to help businesses elevate their brand and generate customer personas and unique selling propositions (USPs). It provides free resources such as Notion + AI Brand Checklist and Customer Persona and USPs Generator to assist in strategic brand development. The tools are designed to streamline the process of brand enhancement and customer targeting through AI technology.

Digicurator Agency is a comprehensive AI agency that empowers businesses through custom AI solutions, expert training, and proven blueprints. They specialize in AI automation, business growth, expert training, innovation, and efficiency. The agency offers intelligent automation solutions powered by RPA and API Tools + AI, designed to automate e-commerce and social media operations. They provide expert training and ongoing support to help businesses master automation for sustainable growth. Digicurator Agency also focuses on AI-powered chatbots, social media outreach, and print-on-demand automation to streamline processes and maximize engagement. Their portfolio showcases customized web design, social media management, logo design, branding, and video creation services.

AutoGPT is an AI News & Articles Blog that provides quick, actionable insights tailored for busy professionals. It offers a platform for users to stay updated on the latest AI news, models, tools, and advancements in various industries. AutoGPT aims to simplify complex AI concepts and deliver valuable information without technical jargon or unnecessary details.

Slideworks is a website offering strategy templates created by ex-McKinsey consultants. It provides high-end PowerPoint and Excel templates for creating world-class strategy presentations. The templates are customizable and include best-practice storylines, slide layouts, figures, and graphs. Slideworks aims to streamline the process of creating professional presentations by providing templates based on proven frameworks and real-life examples.

Suit Me Up is an AI application that generates professional headshots of individuals in suits for various purposes such as CVs, LinkedIn profiles, and even Tinder. Users can upload casual photos, and the advanced AI technology transforms them into 20 high-quality headshots in different suit styles within just 5 minutes. The service is affordable, convenient, and eliminates the need for traditional photoshoots, offering a smart and efficient alternative for anyone looking to enhance their professional image.

ChatBA is a generative AI tool designed for creating slides effortlessly. It utilizes advanced AI technology to assist users in generating content for their presentations. The tool is currently experiencing high demand, leading to account limits on the OpenAI API. Users can still access cached prompts to continue using the tool effectively.

Diatech AI is an advanced AI tool designed to provide solutions for the diamond industry. It empowers businesses with AI-driven analytics for natural and lab-grown polished diamonds, offering services such as demand-supply analytics, price analytics, customer behavior analytics, market prediction, generative AI solutions for jewelers, a marketplace for trading diamonds, and a platform for provenance and sustainable practices. The tool also assists in driving digital transformation for businesses and deciphering customer trends and behavior.

Prooftiles is a platform designed to help businesses increase their conversion rate and average order value. It offers a suite of tools and features to optimize sales processes and enhance customer experience. With Prooftiles, businesses can access DocsLM to streamline document management and improve efficiency. The platform also provides pricing information, integrations with other tools, and valuable insights through its blog section.

Aicoachbud.com is a website that provides coaching services for personal development and career growth. The platform offers personalized coaching sessions with experienced professionals to help individuals achieve their goals and overcome challenges. With a focus on leveraging AI technology to enhance coaching effectiveness, aicoachbud.com aims to empower users with the tools and guidance needed to succeed in various aspects of their lives.

ChatCSV is a personal data analyst tool that allows users to upload CSV files and ask questions about their data in a conversational manner. It generates common questions about the data, visualizes answers with charts, and provides a chat history feature. The tool is useful for industries like retail, finance, banking, marketing, and advertising to understand trends, customer behavior, and more.

Rawbot is an AI model comparison tool designed to simplify the selection process by enabling users to identify and understand the strengths and weaknesses of various AI models. It allows users to compare AI models based on performance optimization, strengths and weaknesses identification, customization and tuning, cost and efficiency analysis, and informed decision-making. Rawbot is a user-friendly platform that supports a wide range of popular and emerging AI models, making it a premier destination for researchers, developers, and business leaders to make informed decisions about AI models that best fit their needs.

Hell's Pitching is an AI-powered assistant designed to help entrepreneurs refine their startup ideas by providing brutally honest feedback and insightful questions. It offers a unique approach to guiding and challenging founders in building successful startups. The tool allows users to pitch their ideas and receive side-splittingly funny roasts that lead to 'aha' moments and innovative insights. With a focus on no-nonsense critiques and humor, Hell's Pitching aims to transform startup ideas by providing wisdom and valuable feedback. The platform is free for all users, encouraging access to honest feedback for everyone.

The AI Lean Canvas Generator is a powerful AI-powered tool designed to help businesses create Lean Canvases quickly and efficiently. It uses artificial intelligence to generate Lean Canvases based on company descriptions, enabling users to summarize key aspects of their business models. The tool streamlines the process of creating and validating business models, following the Lean Startup methodology to reduce risk and uncertainty. It is a flexible and adaptable tool that can be used in conjunction with other business development strategies to build successful businesses.

The website openai.com is an AI tool that provides cutting-edge artificial intelligence solutions. It offers a wide range of AI applications and services to enhance various industries and sectors. OpenAI is known for its advanced AI models and research in natural language processing, reinforcement learning, and more. The platform aims to democratize AI and make it accessible to developers, researchers, and businesses worldwide.

ASK BOSCO® is an AI reporting and forecasting platform designed for agencies and retailers. It helps users collect and analyze data to improve decision-making, budget planning, and forecasting accuracy. The platform offers features such as AI reporting, competitor benchmarking, AI budget planning, and data integrations to streamline marketing processes and enhance performance. Trusted by leading brands and agencies, ASK BOSCO® provides personalized insights and recommendations to optimize media spend and drive revenue growth.

Co-Founder AI is an AI-powered tool that accelerates startup success by providing in-depth business reports and actionable insights. It utilizes AI to generate well-structured business plans and offers essential insights to validate IT-business ideas. The tool covers various aspects such as market trends, competitor analysis, sales techniques, and fundraising strategies, enabling users to make data-driven decisions for driving growth.

SunDevs is an AI tool that focuses on solving business problems to provide exceptional customer experiences. The tool offers various AI solutions for chat and messaging, phone and voice interactions, as well as integrations with popular platforms like Hubspot, Salesforce, and Zendesk. SunDevs caters to industries such as Ecommerce, Cinema, and Telco, providing features like app development, web development, and staff augmentation. The tool aims to streamline operations, improve customer satisfaction, and boost sales through AI-powered solutions.

Lenny Rachitsky is a website that offers insights, tips, and strategies for product managers and entrepreneurs. It provides valuable resources to help individuals excel in their roles and navigate the challenges of product management and entrepreneurship. The platform covers a wide range of topics such as product development, growth strategies, team management, and more, making it a go-to destination for professionals seeking to enhance their skills and knowledge in the field.