Slayed.ai

Slayed.ai is an AI-powered invoicing and payment platform designed to streamline financial processes for freelancers, independent contractors, and small businesses. It offers a suite of features including invoicing, estimates, payments, expense tracking, and reporting. Slayed.ai aims to simplify billing, accelerate cash flow, and provide valuable insights to help businesses grow faster.

Lemon Squeezy is an all-in-one platform designed for software companies to handle payments, subscriptions, global tax compliance, fraud prevention, and more. It offers features like global tax compliance, borderless SaaS payments, instant payment methods, local currency support, AI fraud prevention, and failed payment recovery. The platform also provides tools for ecommerce, marketing, reporting, and developer integration. Lemon Squeezy aims to simplify running a software business by offering a comprehensive solution for various business needs.

Glean.ai is an AI-powered software designed to enhance accounts payable (AP) processes, making them faster, easier, and smarter. It offers a range of features to streamline AP tasks, including automated data extraction, GL coding, bill approvals and payments, accruals, prepaid amortizations, and more. Glean.ai also provides valuable insights into spending patterns, helping businesses identify areas of overspending and uncover opportunities for cost savings. With its user-friendly interface and robust data benchmarking capabilities, Glean.ai empowers accounting and FP&A teams to collaborate seamlessly, plan effectively, and make informed decisions regarding vendor spend.

Ocrolus is an intelligent document automation software that leverages AI-driven document processing automation with Human-in-the-Loop. It offers capabilities such as classifying, capturing, detecting, and analyzing documents, with use cases in cash flow, income, address, employment, and identity verification. Ocrolus caters to various industries like small business lending, mortgage, consumer finance, and multifamily housing. The platform provides resources for developers, including guides on income verification, fraud detection, and business process automation. Users can explore the API to build innovative customer experiences and make faster and more accurate financial decisions.

Osher.ai is a personal AI for businesses that allows users to interact with websites, intranets, knowledge bases, process documents, spreadsheets, and procedures. It can be used to train custom AIs on internal knowledge bases, process documents, and files. Osher.ai also offers private and public AIs, and users can customize their AIs' personality, purpose, and welcome message.

Canopy is an all-in-one practice management software for accounting and tax firms. It helps firms manage their clients, documents, workflow, time and billing, and more. Canopy is designed to help firms work more efficiently and effectively, so they can focus on providing better client experiences.

Navan is a business travel and expense management solution that offers companies a comprehensive platform to streamline their travel programs and expense management processes. With features like Navan Travel, Navan Expense, and Navan Connect, the platform aims to provide unrivaled visibility, control, and savings for businesses of all sizes. Trusted by thousands of companies, Navan helps users create company travel programs, manage expenses, arrange team offsites, book trips, and more, all while optimizing savings with AI-powered insights.

Monarch Money is an all-in-one money management platform that helps you track your finances, collaborate with your partner or financial advisor, and achieve your financial goals. It offers a variety of features, including budgeting, investment tracking, transaction categorization, and financial planning. Monarch Money is available on the web, iOS, and Android.

TestFit is a real estate feasibility platform that uses AI to help developers, architects, contractors, and brokers evaluate deals and make better decisions. It provides real-time insights into design, cost, and constructability, and integrates with a variety of other software tools. TestFit can help users save time and money, and make more informed decisions about their real estate projects.

Masraff is a leading expense management platform in Turkey that helps businesses automate and digitize their expense processes using artificial intelligence. With Masraff, companies can gain efficiency in their expense processes, control expenses with real-time reports, and ensure compliance with company expense policies. Key features of Masraff include automatic and fast expense entry, real-time management reports, mobile approval flow, compliance with expense policies and audits, and ERP and accounting integrations.

Cohere is a customer support platform that uses AI to help businesses resolve tickets faster and reduce costs. It offers a range of features, including automated ticket resolution, personalized answers, step-by-step guidance, and advanced analytics. Cohere integrates with existing support resources and can be implemented quickly and easily. It has been used by leading companies to achieve industry-leading outcomes, including Ramp, Loom, Rippling, OpenPhone, Flock Safety, and Podium.

Eva is an AI voice ordering and call management tool designed specifically for restaurants. It offers AI-driven phone automation and order management solutions to help restaurants delight customers, reduce labor costs, and boost revenue. Eva seamlessly integrates with Square and other POS systems, providing instant activation with minimal setup. By automating phone orders, reservations, and customer inquiries, Eva allows restaurant staff to focus on delivering exceptional in-person hospitality, ultimately enhancing customer experience and increasing revenue.

RoboResponseAI is a proactive AI chatbot customized for businesses, designed to initiate conversations, take feedback, and drive lead conversions. It offers features such as lead conversion guidance, recruitment assistance, quick chatbot training, interactive ad campaigns, and seamless integration with various platforms. The application aims to enhance customer engagement, streamline support processes, and improve lead generation for businesses of all types.

Recooty is a modern applicant tracking system designed for growing companies to streamline their recruiting process. It offers features such as applicant tracking, job posting, candidate tracking, interview scheduling, talent pool management, employer branding, and HR tools. With Recooty, companies can attract, engage, and hire their next teammates with ease. The platform also provides resources like job descriptions, templates, interview questions, and AI tools to enhance the recruitment experience.

Data Hivemind is a company that provides automation services to businesses. They help businesses automate tasks such as lead generation, project management, recruiting, and CRM setup. Data Hivemind uses a variety of tools to automate tasks, including Zapier, Make.Com, Alteryx, N8N, Python, and others. They also offer a variety of services, including onboarding, weekly consultations, and documentation with every project.

Seasalt.ai is a conversation experience platform that uses generative AI and speech recognition to help businesses communicate with their customers more effectively. It offers a range of products, including SeaX, SeaChat, SeaMeet, and SeaVoice, which can be used for a variety of purposes, such as marketing campaigns, customer service, and sales. Seasalt.ai's mission is to help businesses capture, generate, and understand all text and voice conversations for their business.

Copilot.us offers a suite of AI-powered productivity apps for businesses and individuals. With a single subscription, users can access dozens of apps designed to enhance productivity in various areas, including PDF management, document conversion, web browsing, content creation, job search, and more. The apps are available as standalone tools, GPTs, and ChatGPT plugins, providing flexibility and seamless integration with existing workflows. Copilot.us aims to simplify tasks, save time, and improve efficiency for its users.

Slayed.ai is an AI-powered invoicing and payment platform designed to streamline financial processes for freelancers, independent contractors, and small businesses. It offers a suite of features including invoicing, estimates, payments, expense tracking, and reporting. Slayed.ai aims to simplify billing, accelerate cash flow, and provide valuable insights to help businesses grow faster.

Spark is an AI tool designed specifically for accounting and business workflows. It allows users to create and chat with role-based assistants to get relevant answers to their accounting-related questions. Spark also enables users to add their own specific content for the AI to use, creating hyper-personalized responses. With Spark, accounting firms can boost their efficiency and scale their business.

The website offers an AI-powered invoicing assistant that enables users to create and manage invoices effortlessly using voice commands and automation. It aims to save users time by automating invoice creation and reducing errors. The tool provides customizable templates, real-time insights, and smart time tracking features to streamline the invoicing process. Users can join the waitlist to experience the future of invoicing with AI-driven automation.

PDFgen is an AI-powered tool that allows users to generate PDF documents by providing simple text prompts. It uses artificial intelligence to create PDF templates for various purposes such as invoices, lease agreements, event tickets, and freelance contracts. The tool simplifies the process of document creation by automating the layout and design based on the input text.

Accountable is an AI-powered assistant designed to help individuals manage their taxes and finances effortlessly. The application offers a comprehensive solution for handling tax declarations error-free and stress-free. Users can rely on the AI Assistant to answer tax-related questions, ensure accurate tax returns, and provide personalized tax tips. Accountable also assists in organizing paperwork, generating professional invoices, scanning receipts for tax deductions, and offering insights on tax savings. With a user-friendly interface and top-notch customer support, Accountable simplifies tax management for freelancers, entrepreneurs, and small business owners.

COUNT is a modern accounting software designed for ambitious businesses, offering automation of bookkeeping and providing actionable insights to help businesses grow. The platform equips users with tools for invoicing, bill management, employee task streamlining, and automated workflows powered by AI. COUNT aims to help businesses operate smarter, scale faster, and stay ahead of the competition by simplifying financial tasks and providing real-time insights.

ChainFuse is an AI-powered customer analytics application designed for support-focused teams. It helps businesses track trends, receive critical alerts, and gain weekly insights to minimize churn and enhance user satisfaction. By unifying siloed customer data and connecting various communication channels, ChainFuse provides a comprehensive view of the customer's social journey. The application leverages AI storytelling to simplify data analysis, identify leads, visualize real-time trends, and provide actionable insights. ChainFuse aims to prevent negative experiences, lost opportunities, and revenue loss by empowering businesses to understand their customers better and improve customer support.

Inspecti is an AI-driven property inspection and reporting tool that revolutionizes property inspections by eliminating unnecessary manual work and subjective evaluations. It offers faster and more efficient inspections, AI-driven object detection and description, same-day report delivery, reduced disputes on security deposits, and solid consistency. Inspecti simplifies inspections with automatic reports, team collaboration, and easy task management, trusted by tech-savvy property inventory clerks.

GetOData is a powerful web scraping API and Chrome extension that offers AI-based data extraction tools for small-scale scraping projects. It allows users to extract large amounts of data without getting blocked by anti-bot mechanisms like Captchas, Cloudflare, or Akamai. The API is built by data extraction experts and provides features such as choosing the output format (HTML or JSON), setting proxy locations, executing JavaScript, taking screenshots, and more. GetOData offers simplified pricing options for freelancers, startups, and businesses, with competitive rates and high success rates compared to other services in the market.

Kupiks is an AI-powered platform that automates the monitoring of competitor websites, detecting significant changes and delivering actionable insights. By analyzing content updates, pricing adjustments, and new feature rollouts, Kupiks enables businesses to respond swiftly to market dynamics, ensuring they remain competitive and proactive in their strategies.

Receiptor AI is an automated tool that extracts and categorizes receipts and invoices from emails and WhatsApp messages. It saves time by generating accountant-ready reports or forwarding the documents to other systems. The tool supports multiple currencies and languages, offers smart categorization, audit-ready reports, retroactive extraction, real-time processing, and WhatsApp support. It integrates with various email accounts, provides real-time expense analytics, and allows for easy export in multiple formats. Receiptor AI is designed to streamline accounting processes and help users manage their financial transactions efficiently.

Attio is an AI-native CRM platform that revolutionizes customer relationship management by leveraging artificial intelligence to build, scale, and grow companies to the next level. It offers powerful automation capabilities, detailed reporting, data synchronization, and customization features to help businesses streamline their processes and enhance productivity. Attio is designed to adapt to how businesses work, providing a flexible and efficient solution for managing customer data and interactions. The platform is built for scale and growth, with a strong focus on security and compliance to meet industry standards. Attio is the go-to CRM for thousands of companies looking to optimize their sales, marketing, and customer support operations.

Archive is an AI-first influencer marketing platform that automates the process of tracking, managing, and repurposing user-generated content (UGC) for brands. It offers features such as Campaign Dashboards, Social Listening, AI-powered Creator Search, Competitor Insights, Shoppable UGC Feeds, and detailed Reports. Archive helps brands drive results by simplifying influencer marketing campaigns and improving conversion rates through the use of UGC. With a user-friendly interface and powerful AI capabilities, Archive is a trusted tool used by over 50,000 brands to streamline their influencer marketing strategies.

Essense is an AI-powered platform that specializes in transforming qualitative customer feedback and competitor reviews into actionable insights. By focusing on the most critical customer needs, the platform helps businesses improve product adoption, engagement, and overall customer satisfaction. Essense enables companies to make informed decisions regarding product development, marketing strategies, and competitive positioning through advanced AI analytics.

AI Clearing is an AI-powered progress tracking tool with quality control reporting specifically designed for construction projects. It allows users to monitor progress, track production, and align with schedules seamlessly. The tool is fully driven by site and project data, providing actionable insights to boost teams' performance, save resources, and cut administrative and supervision time. AI Clearing is trusted by industry professionals and offers a comprehensive solution to overcome challenges in the construction industry.

Assets Scout is a website that provides users with valuable information and resources related to asset management. The platform offers a wide range of tools and features to help individuals and businesses effectively track, monitor, and manage their assets. Users can access real-time data, analytics, and insights to make informed decisions and optimize their asset performance. With a user-friendly interface and intuitive design, Assets Scout aims to simplify the asset management process and enhance productivity.

Base64.ai is an AI-powered document intelligence platform that offers an all-in-one solution to bring AI into document-based workflows. It provides capabilities for complex document processing, workflow automation, AI agents, and data intelligence. The platform uses multi-modal AI to ingest data from various document types, images, and multimedia, and offers pre-trained deep learning models for fast setup without the need for model training. Base64.ai helps automate business decisions through AI agents and Large Action Models, generating charts and reports based on insights from multiple sources. It aims to eliminate manual document processing and outdated text extraction systems, enabling organizations to achieve new levels of efficiency, accuracy, and digital transformation.

WYD.ai is an AI-powered tool designed to streamline communication and enhance productivity. It leverages artificial intelligence to facilitate seamless interactions through various channels, such as text messaging and email. By automating repetitive tasks and providing smart suggestions, WYD.ai aims to simplify daily communication workflows for individuals and businesses alike.

RTutor is an AI tool developed by Orditus LLC that leverages OpenAI's large language models to translate natural language into R or Python code for data analysis. Users can upload data in various formats, ask questions, and receive results in seconds. The tool allows for analyzing traditional statistics data, providing comprehensive exploratory data analysis reports, and generating code chunks for data analysis. RTutor is suitable for both academia and industry partnerships, offering demos and seminars via Zoom. It is a free tool for non-profit organizations, with licensing required for commercial use.

Hubble is an all-in-one user research platform designed to help uncover meaningful insights quickly and easily. It offers a wide range of features such as in-product research, contextual surveys, prototype testing, usability tests, participant recruitment, and resources like guides, templates, and demo videos. Trusted by product and research teams in world-class organizations, Hubble provides fast, scalable insights with industry-leading coverage of task types and surveys. With AI-powered research report building, quantitative data analysis, and easy exporting capabilities, Hubble aims to streamline the user research process and drive customer-centric decision-making.

Questflow is a decentralized AI agent economy platform that allows users to orchestrate multiple AI agents to gather insights, take action, and earn rewards autonomously. It serves as a co-pilot for work, helping knowledge workers automate repetitive tasks in a private, safety-first approach. The platform offers features such as multi-agent orchestration, user-friendly dashboard, visual reports, smart keyword generator, content evaluation, SEO goal setting, automated alerts, actionable SEO tips, regular SEO goal setting, and link optimization wizard.

Brain Buddy is an AI-powered tutoring platform that provides tailored assistance for educational, professional, and personal development. It offers instant help, answers, and reports tailored to the user's needs. Brain Buddy is designed to cater to users of all ages and skill levels, providing personalized assistance to help them grow and improve in their work, studies, or personal interests. The platform can assist with a wide range of subjects and topics, generate comprehensive reports, essays, or articles, and ensure the security of users' personal information.

User Evaluation is an AI-first user research platform that leverages AI technology to provide instant insights, comprehensive reports, and on-demand answers to enhance customer research. The platform offers features such as AI-driven data analysis, multilingual transcription, live timestamped notes, AI reports & presentations, and multimodal AI chat. User Evaluation empowers users to analyze qualitative and quantitative data, synthesize AI-generated recommendations, and ensure data security through encryption protocols. It is designed for design agencies, product managers, founders, and leaders seeking to accelerate innovation and shape exceptional product experiences.

Tango is an automated platform for managing contracts, billing, and payments, designed for small and medium professional services practices and consultancies. It streamlines client management, automates payment collection, and offers easy payment options for clients. Tango helps businesses save time by automating billing processes and ensuring transparent contracts with key terms highlighted. The platform is trusted by over 600 practices, studios, and agencies, with 5-star ratings on G2Crowd.

Sensible Proforma is a free team invoicing software that offers a comprehensive solution for managing invoices, quotes, receipts, stock, sales, inventory, customer management, and taxes. The software provides cutting-edge tools to streamline organization and enhance productivity, such as simultaneous quotes, price quote history, smart product organization, sales tracking, quick quote-to-invoice conversion, client overview, client records, and sales & tax insights. It is suitable for various businesses including shops, restaurants, bars, laundries, pharmacies, taxi services, and more. Sensible Proforma offers a free plan with limited documents per day and various paid unlimited plans for companies with different needs.

AiTax is an AI-based tax-preparation software that leverages Artificial Intelligence and Machine Learning to help individuals and entrepreneurs prepare and file their taxes accurately and efficiently. The software eliminates the risk of human error, ensures the lowest possible tax amount, prioritizes data security, and offers free audit and legal defense support. AiTax aims to simplify the tax-filing process, maximize potential refunds, and minimize the chances of an audit, providing users with a reliable and secure solution for their tax needs.

Itemery is an Office Inventory Software designed for small and medium businesses, offering an AI-based Inventory Management Solution. It allows users to easily manage and control their property inventory through features like AI item recognition, easy organization, and quick inventory taking. The application provides various subscription plans with different features to cater to the needs of different businesses.

Ramp is a comprehensive platform offering spend management, corporate cards, and accounts payable solutions to streamline financial processes for businesses. With a focus on saving time and money, Ramp provides easy-to-use tools for expense management, travel, accounts payable, and more, all in one centralized location. The platform is designed to enhance efficiency and productivity for finance teams by automating tasks and providing intelligent insights. Ramp aims to simplify financial operations for startups, global enterprises, and businesses of all sizes, offering customizable features and dedicated support to meet the unique needs of each user.

Kintsugi is a sales tax automation tool designed to help companies globally manage their sales tax obligations efficiently. The platform offers automation features to streamline compliance processes, monitor tax exposure, and facilitate accurate filing and remittance. Kintsugi provides comprehensive sales tax calculation, registration alerts, and back tax handling. The tool is trusted by leading businesses worldwide and offers no onboarding fees, implementation fees, or long-term contracts. With Kintsugi, users can automate compliance in three simple steps and access features like product categorization and address validations.

Humanlike is an AI-powered AP/AR tool designed to cut AP/AR costs by 80%. It serves as a better alternative to outsourcing accounts payable and receivable by using human-like AI to process invoices efficiently and accurately. The tool is built by fintech veterans from Stripe and Modern Treasury, offering a risk-free trial period and being SOC 2 compliant. Humanlike helps businesses scale sub-linearly, allowing them to grow without increasing headcount. It shortens cycle time, automates exception handling, and significantly reduces AP/AR processing costs.

wallet.AI is an AI application that provides smart machines to inform users about their financial behavior. Founded in San Francisco in 2012, wallet.AI builds intelligent engines that analyze millions of data pieces to help users make better daily financial decisions. The application aims to assist individuals in managing their finances effectively by leveraging artificial intelligence technology.

WellyBox is an AI-powered platform designed to help users organize receipts and invoices effortlessly. With the power of AI, WellyBox automatically collects and analyzes receipts from various sources, integrates them with business tools and accountants, and simplifies financial operations for over 70,000 businesses worldwide. The platform offers a seamless solution for managing financial documents, saving time on administrative tasks, and ensuring efficient receipt organization.

Finance Brain is an AI-powered assistant that provides instant answers for finance and accounting questions. It offers unlimited access for a monthly fee of $20 and allows new users to ask 3 free questions. The tool is available 24/7 and aims to simplify financial decision-making by providing quick and accurate responses to queries.

Navan is a business travel and expense management solution that offers companies a comprehensive platform to streamline their travel programs and expense management processes. With features like Navan Travel, Navan Expense, and Navan Connect, the platform aims to provide unrivaled visibility, control, and savings for businesses of all sizes. Trusted by thousands of companies, Navan helps users create company travel programs, manage expenses, arrange team offsites, book trips, and more, all while optimizing savings with AI-powered insights.

Procys is a document processing platform powered by AI that offers automated document processing solutions. It provides features such as a self-learning engine, seamless integration with ERP systems, OCR API powered by AI, customized data extraction, and AI autosplit for automatic document splitting. Procys helps with tasks like invoice OCR, ID card OCR, receipt OCR, and account payable automation. The platform aims to streamline document workflows, eliminate manual processes, save time, reduce errors, and ensure compliance for businesses.

Potato.trade was a service that has been closed down as the company evolved into an AI Finance solutions company called Telescope. The website is no longer active, and users are encouraged to explore the new direction in AI-powered financial solutions at telescope.co.

The AI Bank Statement Converter is an industry-leading tool designed for accountants and bookkeepers to extract data from financial documents using artificial intelligence technology. It offers features such as automated data extraction, integration with accounting software, enhanced security, streamlined workflow, and multi-format conversion capabilities. The tool revolutionizes financial document processing by providing high-precision data extraction, tailored for accounting businesses, and ensuring data security through bank-level encryption. It also offers Intelligent Document Processing (IDP) using AI and machine learning techniques to process structured, semi-structured, and unstructured documents.

SplitMyExpenses is an AI-powered application designed to simplify shared expenses with friends. It allows users to create groups, split bills effortlessly, track debts, and settle up using integrated payment apps. The app offers modern design, AI receipt itemization, friend data powered by payment apps, and beautiful spending charts to help users manage their expenses efficiently. With over 150 supported currencies and secure handling of data, SplitMyExpenses revolutionizes the age-old problem of bill splitting, providing users with a stress-free experience.

Receipt OCR API by ReceiptUp is an advanced tool that leverages OCR and AI technology to extract structured data from receipt and invoice images. The API offers high accuracy and multilingual support, making it ideal for businesses worldwide to streamline financial operations. With features like multilingual support, high accuracy, support for multiple formats, accounting downloads, and affordability, Receipt OCR API is a powerful tool for efficient receipt management and data extraction.

Bitskout is an AI Front Office platform designed for CPAs and professional services firms to enhance productivity and efficiency. It helps in managing client requests, customer onboarding, and information intake, allowing firms to double their bandwidth without the need for additional headcount. The platform leverages AI technology to streamline workflows, reduce manual tasks, and improve client interactions, ultimately leading to increased profitability and client satisfaction.

CanTax.ai is an AI-powered platform offering instant tax help for Canadians. It provides personalized tax advice tailored to individual financial needs, ensuring privacy and security with industry-leading encryption protocols. The platform's artificial intelligence is proficiently trained on federal and provincial tax legislation, offering comprehensive knowledge and 24/7 availability. CanTax aims to simplify the tax filing process and empower Canadians with expert-level tax guidance.

Truewind is a next-generation AI-powered accounting solution that brings generative AI to automate accounting tasks for accounting firms, startups, and SMBs. It offers end-to-end services, core AI platform, and month-end close powered by AI. Truewind helps accountants close their books faster, provides AI-powered bookkeeping services, and offers CFO services for strategic scaling. The platform ensures enterprise-grade data security and privacy, and integrates with various accounting systems. Truewind is SOC 2 certified and adheres to strict data privacy policies.

Respaid is a B2B collections tool that focuses on respectful and efficient debt recovery. It utilizes AI-powered precision messaging to optimize communication with debtors, resulting in a 50% collection rate and 30x faster performance than traditional methods. The tool offers features such as direct payments, database cleaning, and insights into why customers aren't paying. Respaid aims to protect your brand reputation while helping you recover unpaid invoices in a respectful manner.

Expense Sorted is an AI-powered tool designed to automate the categorization of expenses, eliminating the manual effort required every month. By integrating with Google Sheets, users can streamline their workflow and benefit from accurate transaction identification. The tool offers customizable categories to suit personal or business needs, ensuring a seamless user experience.

Airparser is an AI-powered email and document parser tool that revolutionizes data extraction by utilizing the GPT parser engine. It allows users to automate the extraction of structured data from various sources such as emails, PDFs, documents, and handwritten texts. With features like automatic extraction, export to multiple platforms, and support for multiple languages, Airparser simplifies data extraction processes for individuals and businesses. The tool ensures data security and offers seamless integration with other applications through APIs and webhooks.

SparkReceipt is an AI-powered receipt scanner, expense tracker, and document manager application that streamlines pre-accounting tasks by reducing manual data entry up to 95%. It allows users to scan receipts, invoices, and bank statements, track expenses and income with AI-powered scanning and automatic categorization. The application works in any language and supports 150 currencies. SparkReceipt offers features like automatic data extraction (OCR), forwarding e-receipts from email, managing finances across borders, separating business and personal expenses, real-time profit/loss monitoring, and lightning-fast expense tracking.

ChatNRA is an innovative platform dedicated to assisting non-US residents in various aspects of launching and managing a US company. Their comprehensive suite of services is designed to streamline the process of establishing a US business presence and navigating the complexities of the American market. They offer services such as LLC and INC formation, tax filing, annual compliance, bookkeeping, and beneficial ownership information. ChatNRA aims to simplify the process for individuals looking to start and manage a US-based business, providing expert guidance and support throughout the journey.