Feedback

Feedback is an AI-powered platform designed to unlock unparalleled insights from customer feedback for businesses, particularly in the hotel industry. The platform offers comprehensive hotel analysis and trend discovery through AI-driven review analysis, helping businesses cut costs while improving customer satisfaction. Feedback provides interactive AI conversations, automated personalized responses, and advanced competitive analysis to enhance service quality, communication efficiency, and strategic advantage. With Feedback, businesses can transform customer reviews into actionable information, elevate customer experiences, and drive business growth through smart data-driven strategies.

Zefi AI is an AI-powered platform that transforms users' voices into valuable insights for businesses. It offers in-product surveys and automated health scores to help companies collect, centralize, analyze, and act on user feedback. Zefi AI integrates with popular tools like Google Play Store, Salesforce, and Zendesk, providing a unified feedback overview. The platform helps businesses identify growth opportunities, prioritize roadmaps, reduce churn, and align stakeholders. Zefi AI is trusted by fast-growing companies to streamline feedback analysis, improve customer experience, and drive business growth.

Rargus is a generative AI tool that specializes in turning customer feedback into actionable insights for businesses. By collecting feedback from various channels and utilizing custom AI analysis, Rargus helps businesses understand customer needs and improve product development. The tool enables users to compile and analyze feedback efficiently, leading to data-driven decision-making and successful product launches. Rargus also offers solutions for consumer insights, product management, and product marketing, helping businesses enhance customer satisfaction and drive growth.

Atomic Inputs is a modern customer feedback solution that leverages AI technology to collect, analyze, and transform customer feedback into actionable insights. The platform offers social media-integrated surveys, expertly crafted templates, visual analytics, and AI-powered recommendations to enhance customer experience. With features like customizable engagement, transparent pricing, and seamless integration with popular platforms, Atomic Inputs simplifies feedback collection and business metrics interpretation. The application caters to businesses of all sizes, providing tailored solutions for growth and enterprise needs.

Sturdy is an AI application designed for B2B businesses to drive insights and actions that improve business performance and revenue retention. It provides product insights, sentiment trends, account-based summaries, and custom signals. Sturdy offers automations, AI readiness assessment, and turnkey deployment for customer intelligence. The application ensures privacy, security, and compliance-first mindset in data integration and collection. Sturdy converts unstructured customer interactions into actionable data for decision-making and forecasting.

Echurn is an AI-driven tool designed to help SaaS businesses reduce churn and increase customer retention. It provides insights, suggestions, and customizable offers to prevent customer cancellations. With effortless integration and affordable pricing, Echurn aims to enhance SaaS MRR and CLV by leveraging advanced technology and data-driven decisions.

AutoRadiant is an AI-powered audio monitoring tool designed for businesses to enhance customer experience and optimize operations. It provides real-time audio transcription and insightful analytics, enabling efficient business operations accessible anytime and anywhere. With features like AI noise reduction, daily transcription summaries, and instant alerts, AutoRadiant helps businesses focus on meaningful customer interactions, turn conversations into actionable insights, and make data-driven decisions. The tool ensures top-notch security measures, strict privacy protocols, and full legal compliance to protect business and customer data.

Observe.AI is a conversation intelligence software designed for contact centers, offering a suite of AI-powered tools to enhance customer interactions, support agents in real-time, and improve overall customer satisfaction. The platform combines advanced analytics, automation, and real-time assistance to drive continuous improvement and boost operational efficiency. Trusted by over 350 enterprises worldwide, Observe.AI helps businesses transform customer conversations into actionable insights, leading to measurable results such as increased sales conversions, improved compliance adherence, and enhanced customer sentiment.

OpenHouse is an AI-powered marketing solution tailored for the homebuilding industry. The platform offers a suite of AI tools that help homebuilders transform their marketing strategies, predict market trends, optimize resources, and enhance customer engagement. By leveraging artificial intelligence, OpenHouse enables users to increase profitability, streamline operations, and deliver a personalized homebuying experience. The platform aims to revolutionize the homebuilding industry by providing actionable insights and strategic advantages through predictive analytics and AI-driven solutions.

Reflectfy is an AI-powered feedback tool that enables businesses to collect customer feedback, analyze sentiments, and generate actionable insights. It offers a comprehensive dashboard to visualize data, AI-powered sentiment analysis, customizable properties, and user management features. Reflectfy helps businesses make data-driven decisions to enhance customer experience and drive growth.

Vue.ai is an Enterprise AI Orchestration Platform that offers a comprehensive suite of AI solutions tailored for businesses across various industries. It provides data cleanup and organization, product tagging, content moderation, customer segmentation, personalization, automation, optimization strategies, and more. Vue.ai helps businesses improve efficiency, optimize sales processes, generate leads, manage excess inventory, and deliver personalized experiences to customers. With a focus on AI-driven transformation, Vue.ai empowers businesses to harness the power of AI to drive growth and enhance customer engagement.

WEVO is an AI-powered platform that offers effortless UX research for teams. It provides instant and deep insights into digital experiences, helping businesses test, validate, and perfect their online interactions before going live. By combining AI speed with human insight, WEVO boosts creative confidence, accelerates speed to market, and lowers reputational risks. The platform enables users to analyze user behavior, optimize content, measure campaign effectiveness, and enhance customer experiences through data-driven decisions.

SurveySparrow is an AI-powered unified CX platform designed to help businesses grow their brand by turning feedback into growth opportunities. The platform offers conversational surveys, multi-lingual surveys, themeable designs, smart dashboards, AI-powered assistance, automations, omni-channel sharing, custom reports, and easy integrations. It enables businesses to listen actively, win customer love, and prioritize customer voices through actionable insights and timely actions.

Crayon Data offers B2B AI solutions for enterprises through their platform maya.ai. The platform provides flexible building blocks to help businesses launch and scale quickly. With a cloud-agnostic full-stack solution, maya.ai enables real-world applications for data, customer management, and more. Crayon Data focuses on AI-led solutions to enhance customer experiences, turn raw data into valuable insights, and drive engagement through AI marketplaces. The platform also offers tools for travel planning, payment optimization, offer management, data analytics, influencer management, and more. Industries served include consumer banking, digital payments, travel, and consumer products.

Heatseeker is an AI-powered market experimentation tool that helps businesses predict customer preferences, conduct feature tests, and generate value propositions. It enables users to answer critical growth questions about market, audience, and product features through AI-powered experiments. Heatseeker provides insights into market trends, competitor analysis, and helps in making data-driven decisions. The platform offers curated recommendations, competitive intelligence, and continuous testing for refining strategies. It automates ad campaign generation, data collection, and provides recommendations for launching new products. Heatseeker is designed to help businesses optimize their marketing efforts and improve their product offerings.

Pivony is an AI-powered Consumer Intelligence Platform that helps organizations boost customer focus and close the empathy gap. It utilizes Deep Neural Language Understanding to provide multi-channel consumer insights and drive growth through data-driven decision-making. With features like creating custom dashboards, detecting trends, and generating reports, Pivony empowers customer experience and insight professionals to make informed strategic decisions. The platform is designed to support customer-centric organizations by analyzing customer feedback, tracking performance trends, and sharing insights across teams.

GapScout is a market research software powered by AI technology that helps businesses dominate their market by analyzing customer reviews to identify gaps and opportunities. It provides actionable insights based on real market feedback, enabling users to improve their products, spy on competitors, and accelerate sales growth. With a focus on reviews, GapScout helps businesses make data-driven decisions for success.

FeedLens is an AI-powered app review management tool designed for customer-first teams. It leverages cutting-edge AI models to extract insights from app reviews, provide contextually relevant replies, and offer actionable feedback. With FeedLens, users can engage effortlessly with reviews, chat with a custom-trained chatbot, stay informed about competitors, and integrate with ticketing tools for efficient workflow management.

Review Bomb Me is an AI-powered software that helps businesses convert negative reviews into constructive and positive ones. It uses AI to summarize reviews and add them to a dashboard, where businesses can monitor how their Review Bomb is going. Review Bomb Me also provides businesses with a personal user analytics dashboard, so they can see who is engaging with their content and where they are coming from.

Puurl is an AI-native review platform designed specifically for hotels. It helps hoteliers to unify all their hotel reviews in one place, analyze sentiment to identify strengths and weaknesses, automate responses to comments across different review platforms, and generate customized reports and analytics based on the user's role within the hotel.

Trustguide is an AI-powered platform that provides unbiased reviews summaries and reputation reports. By leveraging AI technology, Trustguide analyzes public reviews to offer concise and insightful summaries, aiding users in making informed decisions. The platform prioritizes neutrality and accuracy, reflecting diverse opinions from various review platforms to present a fair and balanced view. Trustguide continuously evolves its algorithms to enhance clarity and maintain user trust, serving as a compass in navigating customer feedback.

Feedback is an AI-powered platform designed to unlock unparalleled insights from customer feedback for businesses, particularly in the hotel industry. The platform offers comprehensive hotel analysis and trend discovery through AI-driven review analysis, helping businesses cut costs while improving customer satisfaction. Feedback provides interactive AI conversations, automated personalized responses, and advanced competitive analysis to enhance service quality, communication efficiency, and strategic advantage. With Feedback, businesses can transform customer reviews into actionable information, elevate customer experiences, and drive business growth through smart data-driven strategies.

Octoparse VOC is an AI-native tool that simplifies consumer review analysis for brands and sellers. It leverages Generative AI and NLP models to extract valuable insights from product reviews and haul videos, helping businesses understand customer sentiment and pain points. The tool centralizes reviews, provides on-page analysis, surfaces important Q&As, and enables comparison with competitors. Octoparse VOC offers actionable insights tailored to business needs, empowering users to make informed decisions and improve their market position.

NetGeist is an AI tool that offers Natural Language Processing solutions to tackle textual challenges by automating, processing, and summarizing information. It provides various applications such as app review tracking, HR strategy shaping, stock market sentiment analysis, and custom chatbots. NetGeist aims to create tailor-made NLP solutions for different industries, leveraging AI technologies to enhance workflow efficiency and decision-making processes.

Supascout is an AI-powered tool designed to analyze App Store reviews and provide actionable insights to help developers understand user feedback, prioritize features, and address pain-points. By leveraging AI technology, Supascout helps users gain a competitive edge by making informed decisions based on comprehensive data analysis. The tool scours through the most recent reviews in specific regions to offer valuable insights and recommendations for app improvement.

The website offers a personalized GPT service that simplifies AI-powered Twitter conversations. Users can easily engage in Twitter interactions with the help of this tool. The service is designed to enhance communication and engagement on the platform by leveraging AI technology. It is a copyright-protected platform developed in 2022 using Vercel and NextJS.

Charmr is the ultimate AI texting assistant application designed to enhance user's dating experience. The application provides personalized pick-up lines and flirty messages based on user input, aiming to improve communication and interactions in the dating scene. Charmr AI ensures data security and functionality while offering a user-friendly interface for seamless user experience. With a commitment to safeguarding personal data and privacy, Charmr AI incorporates strict measures to protect user information. The application is governed by Terms and Conditions that outline user responsibilities, limitations, and rights, ensuring a transparent and secure environment for users.

HeardThat is a smartphone application that leverages AI technology to assist users in hearing speech more clearly in noisy environments. By separating speech from background noise, HeardThat helps individuals with varying levels of hearing ability to participate in conversations with confidence and ease. The app works with existing Bluetooth earbuds or hearing aids, eliminating the need for additional devices. HeardThat aims to address the common complaint of struggling to hear in noisy settings, reducing exhaustion and frustration that may lead to social isolation.

Marlee is a collaboration and performance AI tool that helps individuals and teams bring out their best at work. It provides insights into personal motivations, work styles, and team dynamics to enhance productivity and teamwork. Marlee offers data-backed cognitive and behavioral insights to improve hiring success, talent development, conflict resolution, team performance, and communication. With a focus on individual and team motivations, Marlee aims to create a harmonious and efficient work environment.

MiniMax AI is an advanced AI tool offering AGI-powered foundation models for voice, text, image, and video research. It provides a range of AI-native applications such as Chat, Agent, Video, Audio Talkie, and more. MiniMax AI empowers users with cutting-edge technology to enhance communication, creativity, and productivity.

Interflexion is an AI-powered role-play application designed to help professionals enhance their leadership and interpersonal skills through guided practice and personalized feedback. The platform offers personalized coaching with AI superpowers, microlearning scenarios tailored to immediate needs, a professional curriculum with simple content creation, and interactive role-playing scenarios through voice, video, and text. Users can benefit from actionable feedback, measurable progress tracking, and memorable moments to enhance skill development and self-awareness.

Shoot Your Shot – AI Wingman is an AI application designed to assist users in online dating by providing personalized advice and recommendations. The tool analyzes user interactions and conversations to offer suggestions on how to improve communication and increase the chances of a successful match. With a focus on enhancing user experience and fostering meaningful connections, Shoot Your Shot aims to revolutionize the way people navigate the world of online dating.

UniJump is a seamless browser extension that enhances your daily usage of ChatGPT from any website you are browsing without the need of leaving that website. It improves your writing, helps you get answers to your questions, and inspires you to experiment with different communication styles. The extension is free to use and open source, ensuring transparency and security for users.

ThinkDiffusion is a cloud-based platform that offers stable diffusion services. It provides businesses and educational institutions with a reliable solution for managing and sharing information. With ThinkDiffusion, users can easily create, store, and distribute content in a secure and efficient manner. The platform is designed to streamline collaboration and enhance productivity by facilitating seamless communication and data sharing.

MailWizard is an AI email assistant designed to help users write better emails and save time. It leverages artificial intelligence to craft clear and effective emails in seconds, tailored to the specific audience. With features like click-to-write magic, smart editor, recipient-specific profiles, multilingual support, and seamless integration with Gmail, MailWizard revolutionizes the email writing process. It saves users time, ensures professional communication, and offers a smarter email experience across devices.

Better Speech Online Speech Therapy is an AI-driven platform that offers convenient, affordable, and effective speech therapy services for children and adults. The platform utilizes cutting-edge artificial intelligence to provide personalized practices and make speech therapy more engaging, convenient, and affordable. With a team of 250+ licensed and experienced therapists, Better Speech aims to help individuals of all ages improve their communication skills from the comfort of their homes. The platform offers unlimited speech practices between sessions, immediate availability, easy scheduling, and effective results comparable to in-person therapy.

Huudle is an AI account management copilot designed to enhance client alignment, progress tracking, and communication for creative teams. It participates in client meetings, reviews project documents, and engages in message threads related to the account's project. Using this data, Huudle assists account managers with key insights, tasks, project reporting, and follow-ups. By handling daily operations, Huudle allows account managers to focus more on their clients.

Shadow is a Bot-Free AI Autopilot tool designed to assist users with post-meeting tasks. It listens to and understands conversations without a bot, helping users complete follow-up tasks 20x faster. Shadow generates transcripts, performs tasks discussed during meetings, and handles follow-up emails and CRM updates. The tool prioritizes privacy by storing recordings locally and offers features like extracting action items, key insights, follow-up emails, and performance feedback. Shadow is constantly learning new skills and aims to streamline meeting workflows for users.

Capitol AI is an AI tool designed to help users create persuasive content from data. It is currently in beta phase, where AI-generated content may be incorrect or misleading. The platform offers users the ability to leverage AI technology to generate compelling content based on data inputs. Capitol AI aims to streamline the content creation process and provide users with valuable insights to enhance their communication strategies.

Prompta is an open-source ChatGPT client that provides a user-friendly interface for interacting with ChatGPT and GPT-4. Users can search all their chats, even offline, with a keyboard-focused and snappy interface. The application allows users to bring their own API key, sync across devices, and store all chats locally for easy access. Prompta is designed to enhance the chat experience and streamline communication tasks.

Strategy-First AI is an AI tool designed to help businesses elevate their brand using artificial intelligence technology. The tool provides strategic insights and recommendations to enhance brand positioning and marketing efforts. With a focus on utilizing AI for strategic decision-making, Strategy-First AI empowers businesses to make data-driven choices that drive growth and success.

Wizu is an AI-powered platform that offers conversational surveys to enhance customer feedback. It helps businesses collect meaningful feedback, analyze AI-powered insights, and take clear actions based on the data. The platform utilizes AI technology to drive engagement, deliver better response rates, and provide richer insights for businesses to make data-driven decisions.

ASK BOSCO® is an AI reporting and forecasting tool designed for agencies and retailers. It uses AI technology to collect and analyze data from marketing and ecommerce sources, providing insights for better decision-making and forecasting. The platform offers features such as AI reporting, competitor benchmarking, AI budget planning, and data integrations, helping users streamline their processes and boost performance. Trusted by leading brands and agencies, ASK BOSCO® aims to simplify data analysis and reporting, enabling users to make data-driven decisions with confidence.

The AI Innovation Platform offers a comprehensive suite of AI-powered tools to empower organizations in navigating their digital evolution journey. From AI Adoption Assessment to AI Transformation Simulator, the platform provides expert insights and strategic guidance for leveraging AI capabilities. Users can generate detailed user personas, explore future scenarios, and transform challenges into opportunities. With a focus on AI strategy and transformation, the platform aims to revolutionize traditional business models and drive innovation.

Prelaunch.com is an AI-powered platform that provides bullet-proof insights from ready-to-buy customers for product development and market validation. It offers a range of features including performance dashboard, surveys, AI idea validation, AI market research, and next-gen focus groups. The platform helps businesses test and evaluate demand for products before production, ensuring optimal pricing, market positioning, and business model testing. Prelaunch.com leverages real-world audiences to gather genuine insights through surveys, interviews, and focus groups, enabling users to make informed decisions based on validated data.

Competely is an AI-powered competitive analysis tool that helps users say goodbye to tedious manual research by providing comprehensive and detailed insights into competitors across various industries. Users can save days of manual work by utilizing Competely to generate a side-by-side comparison of competitors, covering aspects such as marketing, product features, pricing, audience, customer sentiment, company info, and SWOT analysis. The tool is suitable for founders, executives, marketers, product managers, agencies, and consultants, offering valuable data-driven decisions and strategies to outsmart the competition.

Ergodic is an AI tool called Kepler that enables data-driven decisions for businesses. Kepler acts as an AI action engine, bridging the knowledge gap between business context and data to help optimize processes, identify opportunities, and mitigate risks. It goes beyond number crunching to build a digital version of the business, allowing users to create scenarios and evaluate outcomes. Kepler focuses on taking action directly, without the need for complex dashboards, providing insights on what needs to be done, why, and the potential outcomes. Ergodic aims to empower businesses with AI-driven solutions for strategic decision-making.

Galileo AI is an advanced artificial intelligence tool that leverages cutting-edge technology to provide intelligent solutions for various industries. The platform offers a wide range of AI-powered features, including natural language processing, machine learning algorithms, and predictive analytics. Galileo AI is designed to streamline processes, enhance decision-making, and drive innovation through data-driven insights. With its user-friendly interface and powerful capabilities, Galileo AI empowers users to unlock the full potential of AI technology in their organizations.

InstantPersonas is an AI-powered SWOT Analysis Generator that helps organizations and individuals evaluate their Strengths, Weaknesses, Opportunities, and Threats. By using a company description, the tool generates a comprehensive SWOT Analysis, providing insights for strategic planning. Users can edit the analysis and download it as an image. InstantPersonas aims to assist in understanding target audience and market for more successful marketing strategies.

AIStartupInsights is an AI-driven platform that revolutionizes startup growth by providing advanced AI-driven strategies and tools. It offers tailored insights and strategies for startups, focusing on market analysis, competitive edge, and growth planning. The platform helps entrepreneurs transform their vision into reality by offering rapid idea evaluation, comprehensive market analysis, and customized growth strategies.

Ideal Customers AI is an AI-driven application that helps startups and businesses identify and connect with their target audience through Ideal Customer Profiles (ICP). By leveraging AI technology, the platform offers tailored recommendations for product development, marketing strategies, and sales tactics based on deep analysis of customer data. Ideal Customers AI aims to streamline audience research, enhance sales efficiency, and maximize ROI potential for businesses of all sizes.

Olympia is an AI-powered consultancy platform that offers smart and affordable AI consultants to help businesses with various tasks such as business strategy, online marketing, content generation, legal advice, software development, and sales. The platform features continuous learning capabilities, real-time research, email integration, vision capabilities, and more. Olympia aims to streamline operations, reduce expenses, and boost productivity for startups, small businesses, and solopreneurs by providing expert AI teams powered by advanced language models like GPT4 and Claude 3. The platform ensures secure communication, no rate limits, long-term memory, and outbound email capabilities.

Opinly is an AI-powered competitive analysis tool designed to provide businesses with real-time data tracking and comprehensive competitive analysis. It offers services such as competitive price analysis, product comparison, landing page analysis, SEO monitoring, and competitor email monitoring. Opinly helps businesses gain strategic insights, understand market dynamics, make informed decisions, and stay ahead in the competitive market.

ClearSeas.AI is an AI-powered market research visualization dashboard that leverages advanced AI technologies to interpret complex datasets, delivering intuitive and visually compelling insights. The platform offers services such as expert survey design, efficient survey deployment, B2B panel access, and full-service project management. ClearSeas.AI prioritizes data security by employing stringent protocols, advanced encryption technologies, and document protection measures. The platform does not use customer data for AI training, ensuring data privacy and confidentiality. ClearSeas.AI aims to illuminate insights with the power of AI, empowering users to stay ahead of market trends and make informed strategic decisions.

Vizologi is an AI-powered innovation management software that helps businesses generate limitless business ideas, gain insights on markets and competitors, and automate business plan creation. It offers a stunning business model canvas database with thousands of examples, and allows users to create and edit unique business plans using the mash-up method. Vizologi has helped thousands of people complete over 1.5 million questions in 25+ thousand projects.

Nextatlas is an AI-powered trend forecasting service that helps businesses understand, innovate, launch, make, and win. It provides data-rich trend prediction built through analysis on the interests and behaviors from the consumers that drive change, experts, and innovators. Nextatlas' AI can quickly be tailored to your specific business challenges and uncover attractive business opportunities. It brings you to findings that represent what will happen in the future, that you cannot know when you begin searching.

Campana is a competitive intelligence tool that helps businesses stay up-to-date on their competitors' activities. It collects and presents data on competitor websites, news, and social media in a digestible feed. Campana also uses AI to uncover insights about competitors that businesses need to know right now.

Krux AI is an advanced artificial intelligence tool designed to streamline and optimize various business processes. It leverages cutting-edge machine learning algorithms to provide actionable insights and predictions for data-driven decision-making. With its user-friendly interface and powerful capabilities, Krux AI empowers users to enhance efficiency, productivity, and profitability across different industries.

Provectus is an Artificial Intelligence consultancy and solutions provider that helps businesses achieve their objectives through AI. They offer AI solutions that can be integrated into organizations through use case and platform approaches. Their solutions differentiate themselves by offering no license fees, open and certified architecture, cloud-native but vendor-agnostic solutions, turnkey solutions, and AI consulting and customization services. Provectus has successfully transformed industries such as insurance underwriting, digital banking, retail, healthcare, and manufacturing through their Generative AI technology.

AI Parabellum is a specialized AI Tools Directory that aims to unite creators, innovators, and AI enthusiasts. It serves as a platform to discover and showcase the most advanced AI tools in the industry. The website provides a comprehensive collection of AI tools across various categories, catering to individuals and businesses looking to leverage artificial intelligence for different purposes.

PRIYA is an AI tool designed to assist users in pricing strategies. It utilizes artificial intelligence to provide valuable insights and recommendations for optimizing pricing decisions. With PRIYA, users can access advanced pricing analytics and forecasting capabilities to enhance their pricing strategies and maximize profitability. The tool is user-friendly and intuitive, making it suitable for businesses of all sizes looking to improve their pricing strategies.

MapZot.AI is an advanced retail site selection and market analysis AI tool that leverages big data and unique algorithms to provide real-time insights for businesses. It monitors local and national chains, predicts their next locations with high confidence, and offers decision analytics to pinpoint the best real estate locations for various industries. With features like internal data utilization, store cannibalization models, and over 90% confidence in decision-making, MapZot.AI is a powerful platform for site selection and market planning.

Survaii is an AI-powered platform revolutionizing the market research industry by delivering accurate, bias-free data for strategic decision-making. The platform empowers startups and enterprises with cutting-edge tools for survey generation, audience targeting, response bias combat, data analysis, and AI-driven reports with actionable insights. Survaii offers a user-friendly interface, scalable solutions, top-notch security, and innovative features like live video call surveys to provide a seamless and insightful market research experience.

The website 'Digital Mogul' offers the Ultimate Digital Dominion AI Powered Toolkit, empowering solopreneurs and entrepreneurs to leverage artificial intelligence for business growth. It provides a suite of AI tools, including Custom GPTs, AI Art & Graphics Design, Content Creation X AI, AI Assistants, Custom Automations X AI, and personalized coaching sessions. The platform aims to help users build billion-dollar businesses by harnessing the full power of AI and positioning themselves at the forefront of innovation.