Prelaunch.com

Prelaunch.com is an AI-powered platform that provides bullet-proof insights from ready-to-buy customers. It offers a range of services including concept testing, price testing, branding and marketing testing, business model testing, and more. The platform helps businesses validate their ideas, understand market competitors, and gather customer insights through surveys, interviews, and focus groups. With features like performance dashboard, AI idea validation, and AI market research, Prelaunch.com empowers users to make informed decisions and launch iconic products with confidence.

Heatseeker is an AI-powered market experimentation tool that helps businesses predict customer preferences, conduct feature tests, and generate value propositions. It enables users to answer critical growth questions about market, audience, and product features through AI-powered experiments. Heatseeker provides insights into market trends, competitor analysis, and helps in making data-driven decisions. The platform offers curated recommendations, competitive intelligence, and continuous testing for refining strategies. It automates ad campaign generation, data collection, and provides recommendations for launching new products. Heatseeker is designed to help businesses optimize their marketing efforts and improve their product offerings.

UserTesting is a Human Insight Platform that enables organizations to gather feedback and insights from real users to improve products and experiences. It offers comprehensive testing capabilities, AI integrations, mobile testing, and solutions for various industries. With UserTesting, users can target diverse perspectives, analyze insights, measure performance, and share and scale insights across the organization. The platform empowers teams to make data-driven decisions and enhance customer empathy through real user feedback.

Tastewise is an AI platform designed for food and beverage brands to upskill on AI technology. It offers solutions for product innovation, foodservice execution, and digital marketing. The platform provides real-time marketing insights, consumer intelligence, and automation for marketing execution. Tastewise also enables risk-free product innovation and testing, allowing brands to introduce innovative products and adapt consumer messaging effectively. The platform helps brands make data-driven decisions, identify trends before they hit mainstream, and streamline operations for growth and success.

InteliConvo® is a state-of-the-art AI-powered speech analytics and automation platform that enables businesses to process and analyze recorded customer conversations. It provides valuable insights into customer buying patterns, intents, sentiments, and feedback, which can be utilized to automate workflows, improve team performance, accelerate sales, enhance debt collections, boost customer experience, and ensure compliance. The platform offers features like multilingual support, flexible deployment options, hot lead identification, debt default prediction, brand building insights, and compliance monitoring.

Olvy is an AI-powered platform designed to help businesses manage user feedback efficiently. It offers a unified workspace for surveys, interviews, reviews, support tickets, and sales calls, all automated using state-of-the-art AI technology. Olvy AI turns customer feedback into actionable insights, empowering decision-making with data-driven insights and enabling companies to stay connected to user needs. The platform is trusted by leading companies to understand their customers better and improve product offerings.

Particl is an AI-powered platform that automates competitor intelligence for modern retail businesses. It provides real-time sales, pricing, and sentiment data across various e-commerce channels. Particl's AI technology tracks sales, inventory, pricing, assortment, and sentiment to help users quickly identify profitable opportunities in the market. The platform offers features such as benchmarking performance, automated e-commerce intelligence, competitor research, product research, assortment analysis, and promotions monitoring. With easy-to-use tools and robust AI capabilities, Particl aims to elevate team workflows and capabilities in strategic planning, product launches, and market analysis.

Synthesio, an Ipsos Company, offers AI-enabled consumer intelligence solutions to help businesses make better and faster decisions. Their platform utilizes AI technology to provide insights on audience analysis, brand intelligence, campaign analysis, competitor analysis, crisis management, customer sentiment, influencer marketing, and trend analysis. Through their Social Intelligence Suite, users can access social listening dashboards, BI-styled reporting modules, trend detection modules, and AI-powered topic modeling for trend analysis. Synthesio's Signals GenAI platform app allows users to transform real-time consumer signals into actionable insights within 60 seconds, making it a pioneer in AI-enabled consumer intelligence.

Opinly is an AI-powered competitive analysis tool designed to provide businesses with real-time data tracking and comprehensive competitive analysis. It offers services such as competitive price analysis, product comparison, landing page analysis, SEO monitoring, and competitor email monitoring. Opinly helps businesses gain strategic insights, understand market dynamics, make informed decisions, and stay ahead in the competitive market.

Braze is a customer engagement platform that offers behavior-based automation, predictive tools, A/B testing, journey orchestration, cross-channel messaging, experimentation, and analytics. It helps businesses unify, activate, and distribute data without complicated processes, enabling them to create personalized experiences for customers. With Sage AI by Braze, users can leverage AI for growth, personalized content creation, and journey orchestration. Braze empowers brands to modernize their marketing approach, drive revenue, and improve customer engagement through real-time execution and scalable solutions.

Poll the People is an AI-powered consumer research platform that offers 10X more effective surveys powered by ChatGPT. With a human panel of 500,000+ participants, the platform provides insights on brand testing, concept testing, logo testing, content testing, and more. By leveraging AI technology, users can make data-driven decisions, achieve faster insights, and access deep consumer understanding for better decision-making. The platform automates survey analysis, saving time and resources, and offers unbiased and accurate market insights. Poll the People is trusted by top brands worldwide for its efficiency and reliability in consumer research.

CommerceIQ is an AI-powered retail ecommerce management platform that helps consumer brands maximize their sales and growth in the digital space. It offers a range of automated tools and solutions to optimize content, prevent revenue leakage, manage retail media, automate profit recovery, and estimate market share using machine learning algorithms. The platform also provides agency partnerships, industry-specific use cases, and resources like ebooks, case studies, webinars, and blog posts to support businesses in their ecommerce strategies.

WEVO is an AI-powered platform that offers effortless UX research for teams. It provides instant insights and deep insights through AI technology and human user studies, helping businesses test, validate, and perfect digital experiences before going live. WEVO boosts creative confidence, accelerates speed to market, and lowers reputational risks by ensuring every interaction exceeds customer expectations. The platform offers a range of features for marketing, customer segmentation, campaign effectiveness, content resonance, competitive analysis, brand perception, market expansion, and social media insights.

Competitor Research is an AI-powered tool that helps businesses analyze and understand their competitors. It provides a comprehensive research report on direct, indirect, substitute, and potential competitors, including insights on search traffic, keywords, backlinks, target audience, pricing strategy, website performance, and customer engagement. The tool uses AI to save time and deliver actionable insights to help businesses grow and stay ahead of the competition.

Zeda.io is an AI-powered product management software that focuses on Voice of Customer (VoC) analysis. It helps product teams collect, analyze, and act on customer feedback to build products that align with customer needs and drive revenue. The platform offers features such as capturing and centralizing feedback from multiple channels, leveraging AI for product insights, integrating with various tools, generating AI insight reports, and validating ideas faster. Zeda.io aims to streamline the product discovery process by providing actionable insights and facilitating collaboration among cross-functional teams.

FlashIntel is a revenue acceleration platform that offers a suite of tools and solutions to streamline sales and partnership processes. It provides features like real-time enrichment, personalized messaging, sequence and cadence, email deliverability, parallel dialing, account-based marketing, and more. The platform aims to help businesses uncover ideal prospects, target key insights, craft compelling outreach sequences, research companies and people's contacts in real-time, and execute omnichannel sequences with AI personalization.

GuidedTrack is a powerful survey and web app builder that allows users to easily create highly interactive digital experiences such as web apps, educational modules, advanced surveys, prototypes, and more. It offers unmatched speed, flexibility, and affordability compared to other builders. Users can embed their creations anywhere without requiring programming skills, integrate with various tools and services through its API, and receive expert hands-on support for guidance. GuidedTrack also provides comprehensive templates for data collection, market research, education, and more.

Prelaunch.com is an AI-powered platform that provides bullet-proof insights from ready-to-buy customers. It offers a range of services including concept testing, price testing, branding and marketing testing, business model testing, and more. The platform helps businesses validate their ideas, understand market competitors, and gather customer insights through surveys, interviews, and focus groups. With features like performance dashboard, AI idea validation, and AI market research, Prelaunch.com empowers users to make informed decisions and launch iconic products with confidence.

AmpUp.ai is an AI-powered feedback survey tool that helps businesses gain a deeper understanding of their audience. With AmpUp.ai, you can create surveys that ask relevant details and information, and get personalized follow-up questions that relate to what the user is talking about. AmpUp.ai also provides curated answers to surveys designed to understand trends in consumer feedback, personal coaching, and employee experience.

PersonaGen is an AI-powered tool that helps you create realistic and detailed user personas. With PersonaGen, you can quickly and easily generate personas that are based on your target audience research. This can help you to better understand your customers and create more effective marketing campaigns.

Sellesta is an AI advertising agency that combines expert insights and AI to elevate brands on Amazon, Mercado Libre, and online stores. We offer a range of services to help businesses grow their sales, including ads management, market research, and product launch consulting. Our team of experts has deep experience in e-commerce and AI, and we are passionate about helping our clients succeed.

Simulai is an open-source conversational form builder that allows users to create interactive surveys and forms that feel like natural conversations. It is inspired by the simplicity of Notion and is completely free to use. With Simulai, users can easily add logic, choose from a list of templates, and host their forms on their own servers or use Simulai's free cloud hosting services.

Chat Thing is a platform that allows users to create custom AI chatbots trained on their own data. These chatbots can be used for a variety of purposes, such as customer support, lead generation, research, and more. Chat Thing provides a variety of features to make it easy to create and manage chatbots, including a user-friendly interface, powerful training tools, and advanced analytics. With Chat Thing, businesses can save time and money by automating their customer interactions and providing personalized support to their customers.

DimeADozen.AI is an AI-powered business validation tool that helps entrepreneurs validate their business ideas in seconds. It provides a comprehensive business report that includes market research, launch and scale strategies, and fundraising advice. DimeADozen.AI is designed to help entrepreneurs make informed decisions about their business ideas and increase their chances of success.

Vizologi is an AI-powered innovation management software that helps businesses generate limitless business ideas, gain insights on markets and competitors, and automate business plan creation. It offers a stunning business model canvas database with thousands of examples, and allows users to create and edit unique business plans using the mash-up method. Vizologi has helped thousands of people complete over 1.5 million questions in 25+ thousand projects.

Trade Foresight is a data and AI-driven platform that helps businesses expand and grow their operations globally. It provides users with access to a global trade database, market intelligence, and AI-powered tools to identify opportunities, connect with partners, and facilitate trade transactions. With Trade Foresight, businesses can gain insights into global trade trends, regulations, and opportunities, and make informed decisions to optimize their international expansion strategies.

Symanto is a global leader in Human AI, specializing in human language understanding and generation. The company's proprietary platform integrates with common LLM's and works across industries and languages. Symanto's technology enables computers to connect with people like friends, fostering trust-filled interactions full of emotion, empathy, and understanding. The company's clients include automotive, consulting, healthcare, consumer, sports, and other industries.

RealEye is an online research platform that uses webcam eye-tracking to collect data on user behavior. It allows researchers to conduct studies on attention, emotions, and mouse/key tracking. RealEye is easy to use and does not require any special equipment or software. It is a valuable tool for researchers who want to gain insights into how users interact with websites and other online content.

KWatch.io is a social listening tool that helps businesses monitor keywords on social media platforms like LinkedIn, Twitter, Reddit, and Hacker News. It uses AI to analyze the sentiment around keywords and provides real-time alerts when specific keywords are mentioned. KWatch.io can be used for a variety of purposes, including attracting customers, getting feedback, watching competitors, conducting market intelligence, and providing customer support. It offers various plans, including a free plan, an essential plan for $19/month, a business plan for $79/month, and an enterprise plan for $199/month.

InsightQ.ai is a pioneering force in the world of Artificial Intelligence for Product Management. Its groundbreaking AI product manager, CoPilot, is an indispensable companion on the path to product success, offering a seamless and transformative experience for product managers. InsightQ.ai CoPilot can effortlessly create a variety of essential documents that are invaluable to product managers, including product roadmaps, user personas, competitive analysis, and go-to-market strategies. It seamlessly integrates with key platforms like Atlassian and Slack, and connects with over 5,000 other services through Zapier, ensuring a cohesive and efficient workflow across all project management tools.

StartNew.app is a business tool that uses AI to help entrepreneurs and startups develop marketing strategies and business plans. It offers a range of features to help users understand their target audience, position their product, and create a value proposition. StartNew.app also includes a business plan generator that allows users to create a comprehensive business plan with just a few clicks.

Tradepost.ai is an AI-powered news analysis platform that helps investors make smarter trading decisions. It provides AI-generated summaries and trading idea generation, real-time SEC filings analysis, and customizable AI to support your investment strategy. With Tradepost.ai, you can streamline your market analysis, stay ahead with real-time alerts, and access AI-powered summaries in multiple languages.

Validator by Yazero is a platform that helps users validate their startup ideas using AI. It provides a community where users can share their ideas, get feedback, and find collaborators. Validator also offers a variety of features to help users improve their ideas, such as idea validation, market research, and financial planning.

AIFnd.net is a comprehensive platform that showcases a wide range of AI tools and applications. It features various AI-powered solutions designed to enhance productivity, creativity, research, content creation, and more. From AI writing assistants to video generators and research tools, AIFnd.net offers a diverse collection of innovative technologies to cater to different user needs and preferences.

Trader AI App™ is a premier AI trading application that stands out in the cryptocurrency space for its cutting-edge technology and advanced software capabilities. It empowers traders with precise and real-time market research and analysis through the integration of AI and sophisticated algorithms. The app ensures users can capitalize on the dynamic cryptocurrency market with confidence and efficiency, making it a leader in the field of AI trading platforms.

EpicStart is an AI-powered platform that helps entrepreneurs validate their SaaS ideas quickly and efficiently. It offers features such as user story generation, comprehensive market research, idea analysis, and competitor analysis. By leveraging AI-driven insights, EpicStart aims to streamline the process of planning and launching a successful startup. The platform also provides detailed research reports, identifies market trends, and helps users understand their competitive advantage. With integrations and 24/7 support, EpicStart is designed to assist startups in making informed decisions and accelerating their product development.

Crunchbase Solutions is an AI-powered company intelligence platform that helps users find prospects, investors, conduct market research, enrich databases, and build products. The platform offers products like Crunchbase Pro and Crunchbase Enterprise, providing personalized recommendations, AI-powered insights, and tools for company discovery and research. With a focus on leveraging AI technology, Crunchbase Solutions aims to assist users in making better decisions about investments, pipeline management, fundraising, partnerships, and product development. The platform's data is sourced from various contributors, partners, in-house experts, and AI algorithms, ensuring quality and compliance with SOC 2 Type II standards.

SurveyMonkey is the world's most popular survey platform that offers a comprehensive suite of tools for creating surveys, forms, and conducting market research. With advanced features and integrations, SurveyMonkey helps users collect data-driven insights efficiently. The platform caters to various industries and roles, providing solutions for online polls, customer satisfaction, employee feedback, and more. SurveyMonkey Genius, with built-in AI, assists in creating better surveys and spotting insights quickly. Trusted by over 300K organizations worldwide, SurveyMonkey is known for its user-friendly interface and expert templates.

Survicate is a customer feedback platform designed for advanced digital businesses. It offers effortless surveys, no-guesswork metrics, integrations with everyday tools, and over 150 survey templates. The platform allows users to create surveys in seconds, analyze results without drowning in data, and measure and track experiences at all user touchpoints. Survicate helps in collecting contextual product feedback, optimizing user experience, and understanding target audiences. It also enables users to evaluate customer journeys, measure customer satisfaction, and close feedback loops. With AI integration and insights hub, Survicate provides superior insights delivered fast for businesses to make informed decisions.

Chat Data is an AI application that allows users to create custom chatbots using their own data sources. Users can easily build and integrate chatbots with their websites or other platforms, personalize the chatbot's interface, and access advanced features like human support escalation and product updates synchronization. The platform offers HIPAA-compliant medical chat models and ensures data privacy by retaining conversation data exclusively within the user's browser. With Chat Data, users can enhance customer interactions, gather insights, and streamline communication processes.

CrawlQ AI is an advanced AI application designed to empower businesses with autonomous AI agents for sustainable growth. It goes beyond conventional AI tools by offering personalized insights, content creation, and market research capabilities. The platform integrates the expertise of top-tier AI LLMs to provide specialized AI agents dedicated to crucial aspects of business growth. CrawlQ AI enables users to understand their target audience, uncover hidden opportunities, and craft compelling content while focusing on leading their business. With features like Two-Way Retrieval and Augmented Generation, CrawlQ AI aims to future-proof businesses by predicting market trends and empowering users to build agile and innovative ventures.

The website is a social media platform called Facebook, where users can connect with friends and family, share updates, photos, and videos, and discover new content. It offers various features such as messaging, marketplace, events, and groups, making it a versatile platform for social networking and communication.

The website offers a personalized GPT service that simplifies AI-powered Twitter conversations. Users can easily engage in Twitter interactions with the help of this tool. The service is designed to enhance user experience and streamline communication on the platform. It is a copyright-protected platform created in 2022 using Vercel and NextJS.

Loud Fame is a subscription-based service that offers different packages for users to access exclusive content and features. Users can choose from the Agency package for £54.99, Explorer package for £8.99, or Pro package for £18.99. The platform is powered by Lemon Squeezy, providing a seamless experience for subscribers to explore and enjoy various benefits.

Brandix is an AI-powered tool that helps users generate brand names in seconds. Users can choose from a variety of categories or input a message, and the tool will generate brand names accordingly. Additionally, Brandix instantly checks the domain availability for the generated names. With a user-friendly interface, Brandix has assisted thousands of people in finding the perfect brand name for their businesses.

Avataar.ai is an AI-powered platform that enables users to create high-quality Gen-AI product videos, 3D models, spatial experiences, and imagery in minutes. The platform leverages cutting-edge AI and neural algorithms to provide convincing real digital experiences for marketing applications. Avataar.ai offers easy and intuitive solutions for brand's visual content needs, driving instant impact with immersive visual content and significant scale with AI-led asset creation. The platform is designed to be fast, easy, and affordable, catering to retail business needs with decades of programming experience.

GPT Twitter Bot is an AI tool that generates bios for Twitter profiles using the GPT-3 language model. It utilizes advanced natural language processing to create engaging and personalized bios for users. The tool is designed to help individuals enhance their Twitter profiles with unique and creative content. Users can simply input some information about themselves, and the bot will generate a bio that reflects their personality and interests.

Social Comments GPT is a chrome extension powered by OpenAI's ChatGPT that generates engaging comments for social media platforms. It allows users to effortlessly create authentic and personalized comments to enhance their online interactions. The tool aims to streamline the process of engaging with others on social media by providing a convenient solution for generating thoughtful responses. With Social Comments GPT, users can save time and effort while maintaining a genuine and engaging online presence.

AI Social Bio is an AI tool that generates social media bios using artificial intelligence. Users can add keywords, choose influencers for inspiration, and generate personalized bios. The app was created by two Indie Makers and offers quick feedback without saving user data. It is designed for individuals looking to enhance their social media presence with unique and engaging bios.

Patterned AI is an AI-powered tool that allows users to generate unique patterns for products quickly and easily. Users can search and create thousands of royalty-free patterns for various surfaces with high adjustability. The tool offers features such as seamless pattern generation, text-to-pattern conversion, high-resolution downloads, and color and resolution control. Patterned AI aims to help businesses transform workflows and drive growth by integrating unique patterns into their products.

Spiritme is an innovative online platform that allows users to create personalized videos using AI avatars. With Spiritme, users can easily generate engaging videos featuring AI avatars that resemble themselves or others. The platform offers a user-friendly interface and a wide range of customization options to enhance the video creation process. Whether for personal use, marketing campaigns, or educational purposes, Spiritme provides a unique and creative way to bring AI avatars to life in videos.

TimeToTok is an AI Copilot and Agent designed for TikTok creators to optimize their posting schedule and content strategy. By analyzing millions of viral TikTok videos worldwide, TimeToTok provides personalized insights and recommendations to help creators increase engagement, gain more followers, and boost their views. The application leverages LLM AI technology, like GPT, to deliver data-driven growth strategies and improve content performance. With features such as identifying the best time to post, generating viral content ideas, optimizing videos, tracking competitors, and providing continuous support, TimeToTok aims to simplify TikTok growth and make it more effective for creators.

Ojamu is an AI & Blockchain-powered platform that enables brands to reach their marketing goals with data-driven predictions across all digital channels. The platform provides intelligent solutions for the Web3 economy by analyzing vast amounts of data points, optimizing decision-making, and automating digital strategies. Ojamu offers an AI product suite for both B2B and B2C solutions, empowering brands to make optimal decisions in the Web 3.0 economy.

Socialvar Ltd is a leading marketing platform offering a full-stack social media solution, email and SMS marketing tools, and WhatsApp automation solution. It helps businesses automate their marketing efforts, reach more customers, and drive sales by simplifying social media posting, email campaigns, and SMS marketing. With features like bulk email sending, list segmentation, and real-time analytics, Socialvar streamlines marketing tasks for businesses of all sizes. The platform also provides a user-friendly interface, flexible pricing plans, and powerful automation tools to enhance marketing strategies.

Comment Generator is an AI tool designed for Instagram, LinkedIn, and Threads to help users write highly personalized comments with just a button click. It allows users to create original comments with different tones and styles, ensuring professional and unique engagement. The tool is trusted by over 1000 active users across multiple platforms and emphasizes the importance of human oversight in utilizing AI technology for social media interactions.

Assembo.ai is an AI tool for product photography and videos, offering easy ecommerce photography solutions. Users can create AI-generated product photos and videos in minutes, optimizing visuals for popular e-commerce and social media platforms. The tool provides features like adding backgrounds, animating, and optimizing images for online stores. Assembo.ai aims to help businesses tell their product stories through high-quality images and videos, enhancing marketing efforts and boosting sales.

Signature AI is a private and specialized artificial intelligence platform designed to empower creative teams in content creation. It offers bespoke AI models for visual content creation, training domain-specific AI models, generating images from text descriptions, transforming media pipelines, and upscaling output images. The platform ensures privacy, safety, and security by using locally hosted Foundation Models and curated training data. It also focuses on scalability and flexibility, optimizing operations and budget impact for creative teams.

Clickable is an AI-powered tool that allows users to generate ads in seconds. It provides beautiful, brand-consistent, and highly converting ads for all marketing channels without the need for design experience. Clickable supports various marketing channels, ad formats, and sizes, enabling users to create hundreds of ads effortlessly. Leveraging the latest advancements in AI, Clickable helps drive more sales and build brand awareness while ensuring that users remain in full control. The tool is easy to use, allowing users to add keywords and customize graphics and copy. Clickable is fully editable, enabling users to make manual edits when necessary.

The website offers a Generative AI tool that enables users to effortlessly create graphics for web applications. Users can generate reliable visual masterpieces for their sites by leveraging the AI's capabilities. The tool provides prompts based on user input, extracts ideas from URLs, and allows for iteration and generation of design alternatives. It aims to be the first AI-powered visual generator for businesses, promising professional and good-looking designs. The tool is designed to simplify the process of creating stunning graphics for websites.

Pare is an AI-powered platform designed to help individuals grow and manage their personal LinkedIn brand with ease. It offers features such as content scheduling, prompt library, AI-powered content creation, and personalized branding suggestions. With simple pricing and seamless brand management, Pare aims to boost engagement effortlessly for its users.

Namelix by Brandmark.io is a free AI-powered business name generator tool that helps users create short, brandable names using artificial intelligence. The tool generates catchy names with a state-of-the-art language model, allows users to filter results based on preferences, and saves preferred names for better recommendations over time. Namelix aims to provide unique, memorable, and affordable business names for startups and new businesses, offering a solution to the limited naming options available in the market. Additionally, users can create a unique, professional logo for their business through Brandmark.io.

StyleOf is an AI application that enables users to create magical consumer experiences by partnering with artists, agencies, brands, and creatives. The platform allows users to create viral AI campaigns, generate personalized GIFs, remix images, launch sponsored campaigns, and utilize real-time AI guidance for drawing. StyleOf aims to revolutionize the way individuals interact with AI technology to enhance creativity and engagement.

Seamless Studio is an AI tool that allows users to generate high-quality original mockups. By joining the waitlist, users can access the beta version of the tool and create professional mockups effortlessly. The tool leverages AI technology to streamline the mockup creation process, saving time and effort for designers and creators. With Seamless Studio, users can bring their ideas to life with ease and precision.

Generate Suite is an AI-powered trend forecasting service that revolutionizes market research by offering profound insights into market trends and consumer behavior. It provides specialized assistants to jumpstart team workflows, such as scouting innovation, planning scenarios, discovering trends, and advising on brand strategy. The suite includes GenAI Agents for efficient workflows, Chat for advanced insights, Persona Generator for persona development, Ingredient Discovery Agent for food innovation, Innovation Tracker for tech advancements, Sentiment Pulse Agent for real-time insights, Subculture Scout for audience engagement, and Sustainability Scout for trend tracking and regulation insights. Generate Suite is designed to support professionals in future-ready strategies across various industries and geographies, powered by real-time data and AI technology.