Fullpath

Fullpath

Activating Data for Exceptional Customer Experiences

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Fullpath is an AI-powered Customer Data Platform (CDP) designed specifically for auto dealerships. It helps dealers activate their data to create exceptional customer experiences through automated, AI-driven marketing campaigns. Fullpath integrates dealership-specific data sources, leverages AI technology for deep insights and personalized experiences, and ensures data security and compliance. The platform offers features like data connectivity, 360° shopper profiles, data activation, marketing automations, AI-driven insights, and sales enablement.

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Features

Advantages

  • Creates exceptional customer experiences
  • Automates marketing campaigns
  • Provides deep audience insights
  • Enhances data security and compliance
  • Optimizes sales through AI technology

Disadvantages

  • May require training to fully utilize AI features
  • Integration with existing systems may be complex
  • Cost may be a barrier for smaller dealerships

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