Fullpath

Fullpath

Activate your data with Fullpath

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Fullpath is an AI-powered Customer Data Platform (CDP) designed specifically for auto dealerships. It helps dealers organize and activate their data to create hyper-personalized customer experiences, optimize marketing campaigns, and improve sales performance. Fullpath offers features such as Data Management, Campaign Management, Data Activation, Digital Advertising, Website Engagement, VIN-Specific Ad Campaigns, Equity-Based Campaigns, and more. The platform leverages AI technology to provide deep audience segmentation, identity resolution, and powerful automations for targeted marketing. Fullpath aims to revolutionize automotive retail by integrating AI into dealership operations and enhancing customer engagement.

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Features

Advantages

  • Hyper-personalized customer experiences
  • Automated targeted marketing campaigns
  • Improved sales performance
  • Deep audience segmentation
  • Identity resolution technology

Disadvantages

  • May require training to fully utilize AI features
  • Integration with existing systems may be complex
  • Cost may be a barrier for small dealerships

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