Fullpath

Fullpath

Empowering Auto Dealerships with AI-Driven Data Activation

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Fullpath is a Customer Data Platform (CDP) designed specifically for auto dealerships, powered by AI technology. It helps dealerships organize and activate their first-party data, enabling hyper-personalized customer experiences, targeted marketing campaigns, and improved customer engagement throughout the sales funnel. Fullpath offers features like identity resolution, audience building, data activation, AI-driven insights, and dynamic integrations to enhance dealership operations and drive sales. The platform aims to eliminate data silos, provide personalized customer experiences, optimize marketing efforts, engage the entire sales funnel, and ensure compliance with data privacy regulations.

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Features

Advantages

  • Elimination of data silos for a clear picture of dealership activities
  • Personalized customer experiences based on unified data
  • Optimized marketing efforts through identity resolution technology
  • Engagement of the entire sales funnel with targeted messaging
  • Compliance with data privacy regulations for secure data handling

Disadvantages

  • Potential complexity in integrating multiple data sources
  • Dependence on AI technology for personalized marketing campaigns
  • Requirement for dealership staff to adapt to AI-driven insights

Frequently Asked Questions

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