
Fullpath
Activate your data with Fullpath

Fullpath is an AI-powered Customer Data Platform (CDP) designed specifically for auto dealerships. It helps dealers organize and activate their data to create hyper-personalized customer experiences, optimize marketing campaigns, and improve sales performance. Fullpath offers features such as Data Management, Campaign Management, Data Activation, Digital Advertising, Website Engagement, VIN-Specific Ad Campaigns, Equity-Based Campaigns, and more. The platform leverages AI technology to provide deep audience segmentation, identity resolution, and powerful automations for targeted marketing. Fullpath aims to revolutionize automotive retail by integrating AI into dealership operations and enhancing customer engagement.
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Features
- Data Management
- Campaign Management
- Digital Advertising
- Website Engagement
- VIN-Specific Ad Campaigns
Advantages
- Hyper-personalized customer experiences
- Automated targeted marketing campaigns
- Improved sales performance
- Deep audience segmentation
- Identity resolution technology
Disadvantages
- May require training to fully utilize AI features
- Integration with existing systems may be complex
- Cost may be a barrier for small dealerships
Frequently Asked Questions
-
Q:What is an enhanced Customer Data Platform (CDP)?
A:An enhanced CDP consolidates dealership data sources to create automated marketing journeys. -
Q:Why does my dealership need an enhanced CDP?
A:To keep data organized, leverage AI for data-driven decisions, and meet customer expectations. -
Q:What are the benefits of using an enhanced CDP for my dealership?
A:Benefits include eliminating data silos, providing personalized experiences, optimizing marketing efforts, engaging the sales funnel, and ensuring data privacy compliance. -
Q:Which data sources can be connected to Fullpath’s CDP?
A:Fullpath’s CDP connects website, CRM, DMS, inventory, OEM offers, and more. It also integrates data from other automotive technology providers.
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