Fullpath

Fullpath

Empowering Auto Dealerships with AI-Driven Data Solutions

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Fullpath is a Customer Data Platform (CDP) designed for auto dealerships, powered by AI. It helps dealers organize and activate their first-party data, enabling hyper-personalized customer experiences, targeted marketing campaigns, and improved sales funnel engagement. Fullpath offers features like identity resolution, audience building, data activation, marketing automation, and AI-driven insights. The platform integrates with various data sources and provides tools for real-time data updates, powerful automations, full-funnel marketing, and data security. Fullpath aims to create exceptional dealer-customer relationships through data and AI-driven solutions.

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Features

Advantages

  • Unified and Cleaned Data Sources
  • Hyper-Personalized Customer Experiences
  • Automated Targeted Marketing Campaigns
  • Improved Sales Funnel Engagement
  • Enhanced Data Security and Compliance

Disadvantages

  • Complexity in Initial Setup and Integration
  • Potential Dependency on AI for Decision-Making
  • Costly for Small Dealerships

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