Fullpath

Fullpath

Empowering Auto Dealerships with AI-Powered Customer Data Solutions

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Fullpath is a Customer Data Platform (CDP) designed specifically for auto dealerships, powered by AI technology. It helps dealerships organize and activate their first-party data to gain deep insights into shoppers and inventory. The platform offers features such as identity resolution, audience building, data activation, marketing automation, and AI-driven insights to create hyper-personalized customer experiences. Fullpath aims to enhance dealership operations, improve customer relationships, and increase sales through data-driven decision-making and targeted marketing campaigns.

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Features

Advantages

  • Unified and clean first-party data
  • Hyper-personalized customer experiences
  • Automated targeted marketing campaigns
  • Improved customer engagement and loyalty
  • Enhanced dealership performance and sales

Disadvantages

  • May require training to fully utilize AI features
  • Initial setup and integration process can be time-consuming
  • Dependence on data accuracy and quality for effective results

Frequently Asked Questions

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