
Fullpath
Organize and Activate Your Data with Fullpath

Fullpath is a Customer Data Platform (CDP) designed for auto dealerships to organize and activate their data. The platform offers features like data management, AI sales enablement, audience activation, data-driven email & SMS campaigns, and digital advertising. Fullpath helps dealerships leverage data to deliver personalized customer experiences, targeted ads, and informed sales conversations. By unifying dealership data sources and applying AI-powered marketing automations, Fullpath enables dealers to engage shoppers effectively and optimize their marketing efforts.
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Features
- Data Management
- AI Sales Enablement
- Audience Activation
- Data-Driven Email & SMS Campaigns
- Digital Advertising
Advantages
- Unified data management for informed sales conversations
- AI-powered marketing automations for personalized customer experiences
- Improved audience targeting with data-driven campaigns
- Enhanced digital advertising strategies
- Increased efficiency in dealership operations
Disadvantages
- Potential data privacy concerns
- Complexity in integrating multiple data sources
- Dependence on AI for marketing decisions
Frequently Asked Questions
-
Q:What is an enhanced Customer Data Platform (CDP)?
A:An enhanced CDP consolidates dealership data sources to create automated marketing journeys. -
Q:Why does my dealership need an enhanced CDP?
A:An enhanced CDP helps unify data sources for data-driven decision-making and customer expectations. -
Q:What are the benefits of using an enhanced CDP for my dealership?
A:Benefits include eliminating data silos, providing personalized experiences, optimizing marketing efforts, and ensuring data privacy compliance. -
Q:Which data sources can be connected to Fullpath’s CDP?
A:Fullpath’s CDP connects website, CRM, DMS, ads, and other automotive data sources for seamless customer experiences. -
Q:How does Fullpath differentiate from other CDPs?
A:Fullpath is designed for dealerships, offers real-time data updates, powerful automations, full-funnel marketing, and open API integrations.
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