Scios.ai

Scios.ai is a strategic decision intelligence platform designed for consumer markets. It models how people make choices to answer various questions related to product launch strategies, product design, marketing messages, pricing, and more. The platform empowers organizations to craft, assess, and enhance strategic decisions by providing predictive and prescriptive analytics based on extensive research from behavioral economics. Scios.ai aims to help businesses understand consumer behavior, make informed decisions, and drive innovation and progress.

Quizzly is an AI-powered platform that revolutionizes audience engagement and data insights for advertisers and publishers. It offers interactive quizzes and surveys to help businesses understand their audience better, drive conversions, and refine marketing strategies. With a patented quiz format and contextual quizzes, Quizzly delivers actionable insights that lead to real performance marketing results. Trusted by global brands and publishers, Quizzly is designed to enhance engagement, reduce bounce rates, and monetize effectively.

MentionMaster is an AI tool designed to help businesses track and monitor mentions of their products in conversations. By utilizing advanced artificial intelligence algorithms, MentionMaster scans various online platforms to identify instances where your product is being discussed. This tool provides valuable insights into customer sentiment, brand perception, and market trends, enabling businesses to make informed decisions and engage with their audience effectively.

EpicStart is an AI-powered platform that helps entrepreneurs validate their SaaS ideas quickly and efficiently. It offers features such as user story generation, comprehensive market research, idea analysis, and competitor analysis. By leveraging AI-driven insights, EpicStart aims to streamline the process of planning and launching a successful startup. The platform also provides detailed research reports, identifies market trends, and helps users understand their competitive advantage. With integrations and 24/7 support, EpicStart is designed to assist startups in making informed decisions and accelerating their product development.

Essense is an AI-powered platform that specializes in transforming qualitative customer feedback and competitor reviews into actionable insights. By focusing on the most critical customer needs, the platform helps businesses improve customer adoption, engagement, and product development. Essense enables companies to understand their customers and competitors better than ever, making it a valuable tool for product and customer success, marketing and growth, as well as consultancies and agencies.

Focus Group Simulator is an AI tool designed to generate market insights instantly by simulating focus groups. By combining the power of LLMs to personate target segments with marketing quants analysis and best marketing frameworks, the tool provides valuable insights for businesses, especially startups. It helps identify low-hanging-fruit segments and offers guidance on product development, pricing, and promotion strategies to create more value and avoid waste. Users can customize simulations and engage with the team for further enhancements.

Quid is an AI-powered consumer and market intelligence platform that offers a comprehensive view of customer context through Generative AI technology. It goes beyond simple data collection and analytics to provide insights through the lens of the future. Quid helps businesses make informed decisions by analyzing conversations, sentiments, and developments. The platform offers various solutions for marketing, consumer insights, data science, customer experience, agencies, and communications, empowering organizations to stay ahead in a competitive landscape.

Rival Technologies is a conversational research and insight community platform that transforms conventional surveys into conversations to provide authentic, in-the-moment insights. The platform utilizes AI capabilities for accurate data and faster insights, and offers customer success services to maximize the platform's potential. Rival focuses on security and compliance, and provides regular product updates to enhance user experience. The platform caters to various industries and offers solutions like Community 2.0, Voice of Market, and Brand Experience Predictor to meet modern market research needs.

OpinioAI is an AI-powered market research tool that allows users to gain business critical insights from data without the need for costly polls, surveys, or interviews. With OpinioAI, users can create AI personas and market segments to understand customer preferences, affinities, and opinions. The platform democratizes research by providing efficient, effective, and budget-friendly solutions for businesses, students, and individuals seeking valuable insights. OpinioAI leverages Large Language Models to simulate humans and extract opinions in detail, enabling users to analyze existing data, synthesize new insights, and evaluate content from the perspective of their target audience.

Qualifyed is an AI predictive audiences and lead scoring platform designed to help businesses optimize their advertising efforts by targeting people with the highest probability to become customers. The platform uses industry-leading machine learning systems to continuously inspect and score leads, ultimately decreasing customer acquisition costs, increasing online conversions, and improving sales team efficiency. Qualifyed offers a streamlined process of data ingestion, machine learning modeling, advertising optimization, and media execution to reach ideal customers effectively.

DealGraph is an AI-powered platform that helps users explore business networks by leveraging hidden relationships among organizations. By analyzing unstructured texts and images, DealGraph provides Relationship Intelligence, allowing users to gain instant knowledge of connections their prospects, customers, or competitors have with other organizations. The platform offers Relationship Alerts to notify users of new relationships, enabling them to uncover crucial insights and opportunities without the need for extensive research. DealGraph also features a Relationship Graph that visualizes organization networks through interactive graphs, answering key questions about market dynamics, customer relationships, industry trends, and supply chain structures. It caters to various users, including sales teams for prospecting, investors for company research, and corporate development teams for market overviews.

WaxWing is an AI-powered platform designed to help users brainstorm, plan, and prioritize growth strategies for their businesses. It offers effortless analysis of the competitive landscape, allowing users to gain valuable insights from various companies' online presence. With a focus on strategic decision-making, WaxWing.ai provides a comprehensive solution for businesses looking to enhance their growth strategies and stay ahead of the competition.

ValueProp.Dev is an AI-powered tool designed to help businesses create a Value Proposition Canvas based on their company description. The tool assists in identifying customer jobs, pains, gains, products, services, pain relievers, and gain creators to develop a compelling value proposition that resonates with the target audience. By leveraging AI technology, ValueProp.Dev streamlines the process of value proposition creation, enabling businesses to enhance their offerings and better meet customer needs.

Meltwater is an AI-powered media intelligence platform that helps businesses gain competitive insights by analyzing media, social, and consumer trends. With a robust dataset and powerful AI capabilities, Meltwater empowers teams to uncover actionable insights for PR, marketing, and sales strategies. The platform offers tools for media monitoring, social listening, influencer marketing, and more, enabling users to make data-driven decisions and measure the impact of their efforts.

Emoti is an intelligent platform designed to help businesses improve their conversion rate performance, gain real analytics insights, increase lead generation, and accelerate conversions. It simplifies the process of identifying areas of improvement in digital performance by providing relevant data, fast insights, and actionable guidance. Emoti creates digital personas to help businesses understand their customers better and optimize user journeys. Powered by AI, Emoti offers actionable recommendations for enhancing digital business, with human experts available for assistance.

AppsFlyer is an AI-powered platform that focuses on customer experience, engagement, and deep linking. It offers a comprehensive suite of measurement tools to track actions on mobile, web, and CTV, optimize creative performance using AI, and analyze marketing analytics. The platform helps businesses understand their mobile marketing ROI, prove the value of marketing campaigns, and boost revenue through exceptional customer experiences. AppsFlyer also provides solutions for audience segmentation, fraud protection, data collaboration, and partner marketplace integration. With a strong emphasis on privacy and security, AppsFlyer enables users to create personalized, contextual experiences that drive user acquisition, retention, and revenue.

Strategy-First AI is an AI tool designed to help businesses elevate their brand using artificial intelligence technology. The tool provides strategic insights and recommendations to enhance brand positioning and marketing efforts. With a focus on utilizing AI for strategic decision-making, Strategy-First AI empowers businesses to make data-driven choices that drive growth and success.

Diatech AI offers advanced AI solutions for the diamond and jewelry industry. Their products include Diatech Studio, a generative AI platform for jewelry designers, Diatech Analytics for market intelligence and inventory optimization, Diatech Storefront for B2B and B2C e-commerce, and custom development services. The platform empowers users to create unique designs, optimize inventory, track market trends, and streamline sales processes.

Co-Founder AI is an AI-powered tool that accelerates startup success by providing in-depth business reports and actionable insights. It utilizes AI to generate well-structured business plans and offers essential insights to validate IT-business ideas. The tool covers various aspects such as market trends, competitor analysis, sales techniques, and fundraising strategies, enabling users to make data-driven decisions for driving growth.

Tradingliteracy.com is a website focused on providing resources and information related to trading and investing. It aims to educate users on various aspects of trading, including strategies, market analysis, and risk management. The platform offers articles, tutorials, and tools to help individuals enhance their trading skills and make informed investment decisions. With a user-friendly interface, tradingliteracy.com caters to both beginners and experienced traders seeking to improve their financial literacy and trading proficiency.

Choice Internet Brands, Inc. is a company investing in crypto apps, AI startups, and affiliate marketing. They offer various AI tools such as memecoin.watch for real-time market analysis of meme coins on the Solana network, KidsChatGPT for children's online privacy protection compliant chat bot platform, and Ai Kids Tablet providing an Android 13 tablet with an offline AI chat companion for kids. The company is dedicated to creation and innovation in the digital space.

FeedbackbyAI is an AI-powered platform that helps entrepreneurs and business owners validate their business ideas, generate leads, and create AI videos. The platform offers a comprehensive 100+ page business report to validate business ideas instantly and custom MVP development in just 15 days. With AI Lead Hunter feature, users can find potential customers on social media platforms like Reddit, Twitter, and LinkedIn. FeedbackbyAI aims to streamline the process of taking an idea to market quickly and confidently.

The website is a real estate platform that may temporarily block access to users who are suspected of being bots. It requires JavaScript to function properly and provides a reference ID for users to contact customer service in case of any issues.

Extractify.co is a website that offers a variety of tools and services for extracting information from different sources. The platform provides users with the ability to extract data from websites, documents, and other sources in a quick and efficient manner. With a user-friendly interface, Extractify.co aims to simplify the process of data extraction for individuals and businesses alike. Whether you need to extract text, images, or other types of data, Extractify.co has the tools to help you get the job done. The platform is designed to be intuitive and easy to use, making it accessible to users of all skill levels.

The AI PESTEL Analysis Generator is a powerful tool designed to help organizations understand and evaluate external macro-environmental factors that can impact their business operations. By utilizing artificial intelligence technology, this tool instantly generates a comprehensive PESTEL Analysis based on the company's description. Users can easily edit and download the analysis as an image, enabling them to develop strategic plans to adapt and succeed in the marketplace. The tool simplifies the process of conducting a PESTEL analysis, providing valuable insights for decision-making and planning.

Epique Cloud is a cloud-based platform that aims to empower users to achieve their dreams. It offers services related to real estate through its subsidiaries, Epique Realty, LLC, Epique Realty of California, Inc., and Epique Realty of Nevada. The platform provides a dashboard for users to access terms of service, privacy policy, and opt-in notifications.

AnalyzeMe is an application that allows users to easily conduct PEST analysis. By entering industry and keywords, it provides detailed market environmental analysis. Users can use AnalyzeMe to reassess their business strategies.

Borea AI is an AI application that provides stock price predictions and stock ratings based on past market behavior and historical stock performance. It empowers users to unlock intelligent financial mastery by offering insights on popular stocks, market leaders, index ETFs, top movers, most tweeted stocks, and best-performing predictions. Borea AI serves as a personal financial assistant, but it is important to note that past performance is not an indicator of future results, and professional investment advice should not be substituted.

DataGems is an AI copilot for marketers, offering a personalized AI assistant to automate marketing tasks, optimize campaigns with AI, and provide real-time updates. The platform allows users to choose goals for optimization, leverage AI-generated personas, run data-driven ad campaigns, and iterate on marketing copy using a gamification-style interface. DataGems empowers marketers to stay ahead by uncovering valuable, data-driven opportunities consistently.

Pluto.fi is an AI investing application that provides users with research, insights, and trading capabilities in one platform. It offers personalized AI assistance for making informed investment decisions, analyzing real-time market data, and optimizing investment portfolios. With access to over 40 data sources, Pluto ensures users stay informed and empowered to make prompt decisions. The application is trusted by individuals taking control of their finances and offers features like scheduled prompts, portfolio optimization, attachments & charts, and syncing of financial accounts.

Nyle is an AI-powered operating system for e-commerce growth. It provides tools to generate higher profits and increase team productivity. Nyle's platform includes advanced market analysis, quantitative assessment of customer sentiment, and automated insights. It also offers collaborative dashboards and interactive modeling to facilitate decision-making and cross-functional alignment.

EarnAI is an AI-powered platform designed to assist investors in optimizing their investment portfolios. It offers services like portfolio analysis, predictive market insights, personalized stock recommendations, and automated reporting. Whether you’re a beginner or a seasoned investor, EarnGPT provides actionable insights to enhance your investment decisions.

UniQin is an AI-powered e-commerce optimization tool that helps businesses increase their sales and profits on Amazon. It offers a range of features including revenue growth, time and resource efficiency, informed strategic decisions, advanced analytics, Amazon Ads optimization, price and listing optimization, and WhatsApp alerts. UniQin's platform is designed to help businesses streamline their operations, make data-driven decisions, and improve their overall performance on Amazon.

OpenChat is an AI-powered marketing platform designed to help businesses of all sizes streamline their marketing efforts, optimize sales strategies, and unlock unparalleled growth opportunities. The platform offers a suite of tools including tailored marketing solutions, SEO optimization, social media mastery, product pricing optimization, ad optimization, email marketing, content generation, and market research. OpenChat's mission is to empower businesses with cutting-edge AI technology to transform the way they engage with their audience, enhance their online presence, and maximize their revenue potential.

hoopsAI is a pioneering technology company committed to empowering retail investors in the stock market. Our cutting-edge platform leverages the immense power of large language models (LLMs) to provide personalized insights. Through continuous fine-tuning, we enhance customization and precision, enabling you to make informed decisions and maximize your understanding of the markets.

Tremello is a market research platform that uses AI to deliver off-market data. It combines a leading AI engine with human experts to provide bespoke intelligence delivered directly to the user's inbox. Tremello's AI analyzes relationships, identifies patterns, and considers the broader context, delivering meaningful and actionable insights on top of a base human layer. It leverages a diverse range of data sources, including public and private databases, industry reports, social media archives, company websites, and government filings, ensuring a complete and comprehensive picture of the research subject.

Algomist.io is a user-friendly AI system that works 100% on autopilot and gives you the best trading options in the market with our automated AI-driven trading model. No prior experience is required.

Adminer is a comprehensive platform designed to assist e-commerce entrepreneurs in identifying, analyzing, and validating profitable products. It leverages artificial intelligence to provide users with data-driven insights, enabling them to make informed decisions and optimize their product offerings. Adminer's suite of features includes product research, market analysis, supplier evaluation, and automated copywriting, empowering users to streamline their operations and maximize their sales potential.

Dropshipping Copilot is an AI-assisted tool for dropshippers and e-commerce enthusiasts. It offers data-driven insights, top product searches, and supplier sourcing to help users grow their sales and profits efficiently. With over 231,487 users, Dropshipping Copilot provides access to over 200 million trending products and 300,000 suppliers from AliExpress. Its AI-assisted product selection feature provides instant matches based on keywords, helping users expand their creative selection and improve accuracy with each pick. The tool also offers AI-powered image enhancement, title optimization, and Shopify sync for seamless product listing and inventory management. Dropshipping Copilot provides market intelligence, including trend detection, competitive analysis, and strategic insights, to help users refine their approach and gain an edge in the market. It also offers cost efficiency, profit growth, and informed supplier selection to help users maximize their margins. The tool's workflow automation features, such as auto-listing, bulk pricing, and real-time sync, streamline operations and save time. Dropshipping Copilot is designed to help users uncover new products, elevate their listings, equip themselves with data-driven insights, boost their margins, and streamline their workflow.

TradeBX is an AI-powered trading platform that provides advanced AI algorithms, an inbuilt training course, and a user-friendly interface. Its AI algorithms analyze vast amounts of data in real-time to identify profitable opportunities and execute trades with precision. The platform also offers a training course to help users leverage the bot's advanced features and strategies. With 24/7 trading and a user-friendly interface, TradeBX empowers traders of all levels to achieve their financial goals.

Strategy-First AI is an AI tool designed to help businesses elevate their brand using artificial intelligence technology. The tool provides strategic insights and recommendations to enhance brand positioning and marketing efforts. With a focus on utilizing AI for strategic decision-making, Strategy-First AI empowers businesses to make data-driven choices that drive growth and success.

Wizu is an AI-powered platform that offers conversational surveys to enhance customer feedback. It helps businesses collect meaningful feedback, analyze AI-powered insights, and take clear actions based on the data. The platform utilizes AI technology to drive engagement, deliver better response rates, and provide richer insights for businesses to make data-driven decisions.

ASK BOSCO® is an AI reporting and forecasting tool designed for agencies and retailers. It uses AI technology to collect and analyze data from marketing and ecommerce sources, providing insights for better decision-making and forecasting. The platform offers features such as AI reporting, competitor benchmarking, AI budget planning, and data integrations, helping users streamline their processes and boost performance. Trusted by leading brands and agencies, ASK BOSCO® aims to simplify data analysis and reporting, enabling users to make data-driven decisions with confidence.

The AI Innovation Platform offers a comprehensive suite of AI-powered tools to empower organizations in navigating their digital evolution journey. From AI Adoption Assessment to AI Transformation Simulator, the platform provides expert insights and strategic guidance for leveraging AI capabilities. Users can generate detailed user personas, explore future scenarios, and transform challenges into opportunities. With a focus on AI strategy and transformation, the platform aims to revolutionize traditional business models and drive innovation.

Prelaunch.com is an AI-powered platform that provides bullet-proof insights from ready-to-buy customers for product development and market validation. It offers a range of features including performance dashboard, surveys, AI idea validation, AI market research, and next-gen focus groups. The platform helps businesses test and evaluate demand for products before production, ensuring optimal pricing, market positioning, and business model testing. Prelaunch.com leverages real-world audiences to gather genuine insights through surveys, interviews, and focus groups, enabling users to make informed decisions based on validated data.

Competely is an AI-powered competitive analysis tool that helps users say goodbye to tedious manual research by providing comprehensive and detailed insights into competitors across various industries. Users can save days of manual work by utilizing Competely to generate a side-by-side comparison of competitors, covering aspects such as marketing, product features, pricing, audience, customer sentiment, company info, and SWOT analysis. The tool is suitable for founders, executives, marketers, product managers, agencies, and consultants, offering valuable data-driven decisions and strategies to outsmart the competition.

Ergodic is an AI tool called Kepler that enables data-driven decisions for businesses. Kepler acts as an AI action engine, bridging the knowledge gap between business context and data to help optimize processes, identify opportunities, and mitigate risks. It goes beyond number crunching to build a digital version of the business, allowing users to create scenarios and evaluate outcomes. Kepler focuses on taking action directly, without the need for complex dashboards, providing insights on what needs to be done, why, and the potential outcomes. Ergodic aims to empower businesses with AI-driven solutions for strategic decision-making.

Galileo AI is an advanced artificial intelligence tool that leverages cutting-edge technology to provide intelligent solutions for various industries. The platform offers a wide range of AI-powered features, including natural language processing, machine learning algorithms, and predictive analytics. Galileo AI is designed to streamline processes, enhance decision-making, and drive innovation through data-driven insights. With its user-friendly interface and powerful capabilities, Galileo AI empowers users to unlock the full potential of AI technology in their organizations.

InstantPersonas is an AI-powered SWOT Analysis Generator that helps organizations and individuals evaluate their Strengths, Weaknesses, Opportunities, and Threats. By using a company description, the tool generates a comprehensive SWOT Analysis, providing insights for strategic planning. Users can edit the analysis and download it as an image. InstantPersonas aims to assist in understanding target audience and market for more successful marketing strategies.

AIStartupInsights is an AI-driven platform that revolutionizes startup growth by providing advanced AI-driven strategies and tools. It offers tailored insights and strategies for startups, focusing on market analysis, competitive edge, and growth planning. The platform helps entrepreneurs transform their vision into reality by offering rapid idea evaluation, comprehensive market analysis, and customized growth strategies.

Ideal Customers AI is an AI-driven application that helps startups and businesses identify and connect with their target audience through Ideal Customer Profiles (ICP). By leveraging AI technology, the platform offers tailored recommendations for product development, marketing strategies, and sales tactics based on deep analysis of customer data. Ideal Customers AI aims to streamline audience research, enhance sales efficiency, and maximize ROI potential for businesses of all sizes.

Olympia is an AI-powered consultancy platform that offers smart and affordable AI consultants to help businesses with various tasks such as business strategy, online marketing, content generation, legal advice, software development, and sales. The platform features continuous learning capabilities, real-time research, email integration, vision capabilities, and more. Olympia aims to streamline operations, reduce expenses, and boost productivity for startups, small businesses, and solopreneurs by providing expert AI teams powered by advanced language models like GPT4 and Claude 3. The platform ensures secure communication, no rate limits, long-term memory, and outbound email capabilities.

Opinly is an AI-powered competitive analysis tool designed to provide businesses with real-time data tracking and comprehensive competitive analysis. It offers services such as competitive price analysis, product comparison, landing page analysis, SEO monitoring, and competitor email monitoring. Opinly helps businesses gain strategic insights, understand market dynamics, make informed decisions, and stay ahead in the competitive market.

ClearSeas.AI is an AI-powered market research visualization dashboard that leverages advanced AI technologies to interpret complex datasets, delivering intuitive and visually compelling insights. The platform offers services such as expert survey design, efficient survey deployment, B2B panel access, and full-service project management. ClearSeas.AI prioritizes data security by employing stringent protocols, advanced encryption technologies, and document protection measures. The platform does not use customer data for AI training, ensuring data privacy and confidentiality. ClearSeas.AI aims to illuminate insights with the power of AI, empowering users to stay ahead of market trends and make informed strategic decisions.

Vizologi is an AI-powered innovation management software that helps businesses generate limitless business ideas, gain insights on markets and competitors, and automate business plan creation. It offers a stunning business model canvas database with thousands of examples, and allows users to create and edit unique business plans using the mash-up method. Vizologi has helped thousands of people complete over 1.5 million questions in 25+ thousand projects.

Nextatlas is an AI-powered trend forecasting service that helps businesses understand, innovate, launch, make, and win. It provides data-rich trend prediction built through analysis on the interests and behaviors from the consumers that drive change, experts, and innovators. Nextatlas' AI can quickly be tailored to your specific business challenges and uncover attractive business opportunities. It brings you to findings that represent what will happen in the future, that you cannot know when you begin searching.

Campana is a competitive intelligence tool that helps businesses stay up-to-date on their competitors' activities. It collects and presents data on competitor websites, news, and social media in a digestible feed. Campana also uses AI to uncover insights about competitors that businesses need to know right now.

Krux AI is an advanced artificial intelligence tool designed to streamline and optimize various business processes. It leverages cutting-edge machine learning algorithms to provide actionable insights and predictions for data-driven decision-making. With its user-friendly interface and powerful capabilities, Krux AI empowers users to enhance efficiency, productivity, and profitability across different industries.

Provectus is an Artificial Intelligence consultancy and solutions provider that helps businesses achieve their objectives through AI. They offer AI solutions that can be integrated into organizations through use case and platform approaches. Their solutions differentiate themselves by offering no license fees, open and certified architecture, cloud-native but vendor-agnostic solutions, turnkey solutions, and AI consulting and customization services. Provectus has successfully transformed industries such as insurance underwriting, digital banking, retail, healthcare, and manufacturing through their Generative AI technology.

AI Parabellum is a specialized AI Tools Directory that aims to unite creators, innovators, and AI enthusiasts. It serves as a platform to discover and showcase the most advanced AI tools in the industry. The website provides a comprehensive collection of AI tools across various categories, catering to individuals and businesses looking to leverage artificial intelligence for different purposes.

PRIYA is an AI tool designed to assist users in pricing strategies. It utilizes artificial intelligence to provide valuable insights and recommendations for optimizing pricing decisions. With PRIYA, users can access advanced pricing analytics and forecasting capabilities to enhance their pricing strategies and maximize profitability. The tool is user-friendly and intuitive, making it suitable for businesses of all sizes looking to improve their pricing strategies.

MapZot.AI is an advanced retail site selection and market analysis AI tool that leverages big data and unique algorithms to provide real-time insights for businesses. It monitors local and national chains, predicts their next locations with high confidence, and offers decision analytics to pinpoint the best real estate locations for various industries. With features like internal data utilization, store cannibalization models, and over 90% confidence in decision-making, MapZot.AI is a powerful platform for site selection and market planning.

Survaii is an AI-powered platform revolutionizing the market research industry by delivering accurate, bias-free data for strategic decision-making. The platform empowers startups and enterprises with cutting-edge tools for survey generation, audience targeting, response bias combat, data analysis, and AI-driven reports with actionable insights. Survaii offers a user-friendly interface, scalable solutions, top-notch security, and innovative features like live video call surveys to provide a seamless and insightful market research experience.

The website 'Digital Mogul' offers the Ultimate Digital Dominion AI Powered Toolkit, empowering solopreneurs and entrepreneurs to leverage artificial intelligence for business growth. It provides a suite of AI tools, including Custom GPTs, AI Art & Graphics Design, Content Creation X AI, AI Assistants, Custom Automations X AI, and personalized coaching sessions. The platform aims to help users build billion-dollar businesses by harnessing the full power of AI and positioning themselves at the forefront of innovation.