RealEye
See through your customers' eyes!
Description:
RealEye is an online research platform that uses webcam eye-tracking to collect data on user behavior. It allows researchers to conduct studies on attention, emotions, and mouse/key tracking. RealEye is easy to use and does not require any special equipment or software. It is a valuable tool for researchers who want to gain insights into how users interact with websites and other online content.
For Tasks:
For Jobs:
Features
- Online Eye-Tracking
- Attention & Emotions
- Study Dashboard
- Mouse/key tracking
- Online Surveys
- Data Export and API
- RealEye Panelists
Advantages
- Easy to use
- Does not require any special equipment or software
- Collects data on attention, emotions, and mouse/key tracking
- Provides insights into how users interact with websites and other online content
- Affordable
Disadvantages
- May not be as accurate as lab-based eye-tracking
- Requires a webcam
- Can be time-consuming to set up and conduct studies
Frequently Asked Questions
-
Q:How accurate are the eye-tracking results?
A:RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button. We predict the gaze point with frequency up to 60 Hz. -
Q:How does online webcam eye-tracking work?
A:Webcam eye-tracking is an innovative method that predicts a person's gaze point. We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face, pupils and predicts a gaze point. All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330". -
Q:Who can participate in my study?
A:Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam. We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural. Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes.
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