Peachly AI

Peachly AI is an all-in-one AI advertising solution that helps businesses create, target, and optimize their advertising campaigns. It uses a combination of AI technology and human expertise to ensure that campaigns are effective and error-free. Peachly AI is affordable and easy to use, with plans starting at just $8 per month.

Pencil is an AI-powered advertising platform that helps businesses create high-performing ads. It offers a range of features to help users generate fresh ideas, edit and collaborate on ads, and understand the impact of their campaigns. Pencil is trusted by over 5,000 brands and agencies, and has generated over 1,000,000 AI ad creatives.

Evercopy is an AI-powered marketing automation platform that helps businesses of all sizes plan, execute, and optimize their marketing campaigns. With Evercopy, businesses can create high-impact, SEO-friendly content, automate marketing tasks, and track campaign performance in real-time. Evercopy's AI-driven insights help businesses understand their target audience, identify opportunities for growth, and make data-driven decisions.

Spicytool is an AI-powered tool designed to optimize and manage Google Ads campaigns intelligently. It uses artificial intelligence to create effective ads, optimize ad texts, analyze metrics, and continuously improve campaign performance. With Spicytool, users can easily launch ads in less than a minute, target the ideal audience, and save time and resources by automating the advertising process. The tool offers various subscription plans tailored to different business needs, providing features such as AI-generated ads, automatic campaign management, keyword improvements, and personalized customer support.

Adsby is an AI-driven platform that serves as your co-pilot for Google Ads, transforming search ads for businesses seeking growth and efficiency. It simplifies digital marketing for beginners and experts alike, offering tools for campaign optimization, keyword suggestions, ad content creation, and multi-language ad creation. With features like high ROAS strategies, AI-generated keywords, and ad copy mastery, Adsby aims to maximize ad performance and reach a global audience. The platform provides easy budget control, auto bidding, and precise targeting, making advertising campaigns straightforward and powerful. Users can leverage the AI marketing assistant for instant answers and insights, ensuring efficient and effective marketing strategies.

AdConvo AI is an AI advertising platform that helps users find, create, and track winning ads for ChatGPT. It allows users to spy on competitor ads, discover winning formats, and create high-converting ads before their competition. The platform offers unique features such as competitive intelligence, AI-powered ad creation, real-time tracking, research on customer questions, and ad copy variations. AdConvo AI aims to assist businesses in dominating the ChatGPT advertising space by providing actionable insights and tools to create successful ad campaigns.

AdCopy is an AI-powered advertising platform that helps businesses create high-quality ads and optimize their ad campaigns. The platform uses AI to generate ad copy, create ad creatives, and provide insights into ad performance. AdCopy is designed to help businesses save time and money on their advertising campaigns, while also improving their results.

M1-project is an AI marketing assistant tool that provides AI prompts for high-ROI ICP focused ads, AI-driven copy and targeting for Facebook ads, and ready-to-use marketing strategies. It offers various subscription packages for different user needs, such as Agency, Pro, and Startup plans. Users can also access Ideal Customer Profiles and pay-what-you-want options. The tool is designed to help businesses optimize their marketing efforts and reach their target audience effectively.

Smartli is an AI-powered tool designed to boost sales by generating high-converting and compelling product descriptions quickly and effortlessly. It offers a suite of AI tools including a Product Description Generator, AI Ads Writer, AI Logo Creator, and more to enhance brand visibility and engagement. With Smartli, users can create SEO-friendly and high-quality content 10x faster, driving insane profits and maximizing marketing impact. The tool caters to various users such as e-commerce businesses, bloggers, social media managers, content writers, marketing startups, and SEO specialists.

Optimyzee is an AI-powered Ad Management tool that structures and optimizes Google Ads campaigns in a few minutes, just like a senior PPC specialist. It offers a range of features to help businesses create and publish cost-effective Google Search campaigns from scratch. Optimyzee uses AI to provide relevant campaign structure, keyword suggestions, RSA builder, and real-time ads validation. With Optimyzee, businesses can increase their CTR by 200%, decrease their CPC by 35%, and scale their CVR by 4 times.

Market Wiz AI is an AI-powered lead generation agency and ad posting software that revolutionizes the entire lead generation process. It offers a complete lead-to-customer solution by posting ads across various platforms, providing a built-in sales team, and handling lead management. Market Wiz AI leverages advanced algorithms to optimize ad spend, automate ad posting, ensure 24/7 lead response, and improve Google Maps SEO. It also offers comprehensive marketing services, in-depth data analytics, and proven success stories to help businesses grow their online presence, visibility, and sales.

MailCheetah AI is an upcoming E-Mail Marketing platform that aims to revolutionize the way businesses conduct their email marketing campaigns. It offers a range of features such as unlimited emails, contacts, campaigns, and lists, along with AI-powered email subject and content generation. The platform also includes a campaign scheduler, built-in unsubscribe functionality, and support for multiple businesses/clients. With a commercial license and 24/7 support, MailCheetah AI is designed to provide a comprehensive and cost-effective solution for businesses of all sizes.

AdIntelli is an AI tool that helps users earn revenue from their AI Agent by displaying in-chat ads. It offers a platform for maximizing ad revenue through advanced AI-driven monetization technology. AdIntelli allows easy integration of ads into AI Agents without the need for coding skills, providing a seamless user experience. The platform is designed to personalize ad content for users and attract advertisers interested in promoting AI applications.

StyleAI is an all-in-one AI marketing platform that offers AI-driven SEO and Google Ads solutions. It provides tools to build and manage websites, optimize SEO, and run ad campaigns effortlessly. With StyleAI, users can save money, reach more customers, and enhance their digital presence without the need for expensive marketing agencies or expert skills.

Blobr is an AI tool designed to help agencies and advertisers optimize their Google Ads performance effortlessly. By plugging into Google Ads, Blobr continuously analyzes campaign data, identifies opportunities, and automates best practices. With over 50 specialized AI agents, Blobr provides actionable insights for keyword optimization, ad copy improvement, budget management, and more. Users can stay in control by setting rules and constraints, ensuring campaigns align with their goals and brand. Trusted by industry leaders, Blobr offers a 7-day free trial with no credit card required.

Fifth Dimension AI is an AI application designed for real estate marketing. Ellie AI, the AI-powered assistant, helps real estate professionals with tasks such as content creation, optimization, drafting briefs, assessing pitches, ensuring brand alignment, generating content ideas, and more. The application aims to streamline marketing processes, enhance brand messaging, and stand out in a competitive market.

Raay is an AI-powered forms and surveys platform that helps users create, share, run, and analyze data. It offers a range of features including highly integrable forms, bias detection, and meaningful insights. Raay's affordable pricing plans make it accessible to users of all levels.

Nureply is an AI-powered cold email software that helps businesses connect with leads, personalize emails, automate campaigns, and analyze results. With Nureply, users can create personalized cold email sequences, connect unlimited email accounts, and get real-time analytics on their campaigns. Nureply's AI-powered features include website and LinkedIn-based personalization, automated email generation, and icebreaker generation. Nureply is trusted by leading brands and has helped users achieve an average ROI of 5.56x.

FeedHive is an AI-powered social media management platform that helps businesses and content creators create, schedule, publish, and manage their social media content at scale. With FeedHive, users can visually plan and schedule their content, engage with their followers directly from the platform, and use AI to generate hashtags, predict post performance, and improve their content. FeedHive also offers a range of collaboration and approval features, making it easy for teams to work together on social media campaigns.

Peachly AI is an all-in-one AI advertising solution that helps businesses create, target, and optimize their advertising campaigns. It uses a combination of AI technology and human expertise to ensure that campaigns are effective and error-free. Peachly AI is affordable and easy to use, with plans starting at just $8 per month.

Testportal is an online assessment platform that allows users to create their own tests, quizzes, and exams. It is used by businesses and educational institutions to assess the skills and knowledge of their employees and students. Testportal offers a variety of features, including AI-powered question generation, automatic grading, and comprehensive insights and analytics. It also integrates with Microsoft Teams and provides enterprise-grade security and data protection.

Smartly.io is an all-in-one AI-powered advertising platform that helps businesses achieve more by working smarter. It offers a suite of solutions for creative development, media planning and optimization, and campaign analysis. Smartly.io's platform is designed to help businesses of all sizes create, manage, and optimize their digital advertising campaigns more efficiently and effectively.

QuizRise is an AI-powered quiz-making tool that allows users to quickly and easily create quizzes and flashcards from text, URLs, or PDFs. With its multiple question types, customization options, and sharing features, QuizRise is a versatile tool for educators, trainers, and anyone looking to create engaging and interactive content.

Enhans AI Model Generator is an advanced AI tool designed to help users generate AI models efficiently. It utilizes cutting-edge algorithms and machine learning techniques to streamline the model creation process. With Enhans AI Model Generator, users can easily input their data, select the desired parameters, and obtain a customized AI model tailored to their specific needs. The tool is user-friendly and does not require extensive programming knowledge, making it accessible to a wide range of users, from beginners to experts in the field of AI.

OpExams is an AI-powered platform designed to assist educators in creating, administering, grading, and analyzing exams. It offers features such as online exams, quizzes, paper exams, code assignments, interactive lessons, AI questions generator, and AI quiz generator. OpExams aims to streamline the exam preparation process for teachers by providing tools from the future, making it effortless to manage various types of assessments. With a global community of educators using OpExams, the platform is revolutionizing the traditional exam procedures and enhancing the teaching and learning experience worldwide.

Webo.AI is a test automation platform powered by AI that offers a smarter and faster way to conduct testing. It provides generative AI for tailored test cases, AI-powered automation, predictive analysis, and patented AiHealing for test maintenance. Webo.AI aims to reduce test time, production defects, and QA costs while increasing release velocity and software quality. The platform is designed to cater to startups and offers comprehensive test coverage with human-readable AI-generated test cases.

Momentic is an AI testing tool that offers automated AI testing for software applications. It streamlines regression testing, production monitoring, and UI automation, making test automation easy with its AI capabilities. Momentic is designed to be simple to set up, easy to maintain, and accelerates team productivity by creating and deploying tests faster with its intuitive low-code editor. The tool adapts to applications, saves time with automated test maintenance, and allows testing anywhere, anytime using cloud, local, or CI/CD pipelines.

Inspect is an open-source framework for large language model evaluations created by the UK AI Safety Institute. It provides built-in components for prompt engineering, tool usage, multi-turn dialog, and model graded evaluations. Users can explore various solvers, tools, scorers, datasets, and models to create advanced evaluations. Inspect supports extensions for new elicitation and scoring techniques through Python packages.

Clickable is an AI-powered tool that enables users to generate ads in seconds, creating beautiful, brand-consistent, and highly converting ads for all marketing channels without the need for design experience. It supports various marketing channels, ad formats, and sizes, allowing users to generate hundreds of ads effortlessly. Clickable leverages the latest advancements in AI to drive sales and build brand awareness while ensuring that users remain in full control. The tool is easy to use, allowing users to input keywords from existing campaigns or websites to generate graphics and copy, which are fully editable for customization.

Audio.co is an AI-powered platform that enables users to create high-quality audio content effortlessly. Formerly known as RadioNewsAI, Audio.co offers tools for producing news, ads, weather reports, and traffic updates with the help of AI technology. Users can customize voices, add backing music, and generate content ready for broadcast. The platform is user-friendly, affordable, and trusted by radio stations worldwide.

Airpost is an AI-powered platform that offers automated UGC video ad creation for growth marketers. It provides a seamless experience for creating high-quality video ads by combining user-generated content with pre-filled templates. The platform aims to streamline the video ad production process, saving time and resources for businesses looking to enhance their marketing strategies.

Wondercraft is an AI-powered audio studio that allows users to create various audio content such as ads, podcasts, audiobooks, and meditations without the need for recording. The platform offers features like AI voices, audio editor, collaboration tools, AI sound effects, and royalty-free music. It caters to a wide range of users including marketers, advertisers, creatives, publishers, educators, and more, providing them with a seamless audio content creation experience. Wondercraft aims to revolutionize audio production by leveraging AI technology to simplify the process and enhance creativity.

Firebay Studios is an AI-powered platform that enables users to create high-quality radio ads in seconds. The tool helps companies and organizations of all sizes to automate production processes, streamline ad creation, and ultimately boost revenue. With features like AI & Cloned Voices, Editing & Production, Script Writing, SFX & Music, and support for 29 languages, Firebay Studios offers a comprehensive solution for creating captivating audio-based advertisements effortlessly.

StyleAI is an all-in-one AI marketing platform that offers AI-driven SEO and Google Ads solutions. It provides tools to build and manage websites, optimize SEO, and run ad campaigns effortlessly. With StyleAI, users can save money, reach more customers, and enhance their digital presence without the need for expensive marketing agencies or expert skills.

Admaker by Picsart is an AI-powered ad creation tool that allows users to generate high-quality ads for various social media platforms. The tool offers customizable templates, background removal, AI-generated copy and visuals, and user-friendly features to help users create captivating ads quickly and easily. With Admaker, users can upload product images, generate unique visuals, add text, and create ad copy effortlessly. The tool is designed to simplify the ad creation process and enable users to produce professional-looking ads without the need for extensive marketing knowledge or a large budget.

Promoted is an AI-powered platform that simplifies newsletter sponsorships for publishers. It offers features like instant ad creation, easy scheduling, and secure payment processing, all in one place. With Promoted, publishers can connect with advertisers and monetize their newsletters effectively.

WZRD is an AI-powered music visualizer that allows users to create immersive videos for their music. It uses audio analysis and machine learning to generate visuals that are driven by the music's rhythm and harmony. WZRD is designed for creators of all levels, from musicians and advertisers to event planners. It is easy to use and can be used to create videos in a matter of minutes.

CreatorKit is an AI-powered platform that helps businesses create high-performing images, videos, and ads in minutes. With CreatorKit, you can create product photos, product videos, ads, and more, all without the need for expensive photographers or videographers. CreatorKit is used by over 35,000 businesses, from small brands to some of the biggest agencies.

Aiter is an AI-powered platform that helps businesses create and manage their digital marketing campaigns. With Aiter, businesses can create high-performing ads, generate engaging content, and develop effective marketing strategies. Aiter's AI-powered tools make it easy for businesses to get started with digital marketing, even if they don't have any prior experience.

Smartly.io is an all-in-one AI-powered advertising platform that helps businesses achieve more by working smarter. It offers a suite of solutions for creative development, media planning and optimization, and campaign analysis. Smartly.io's AI-powered tools help businesses automate tasks, improve efficiency, and drive better results. With Smartly.io, businesses can create personalized ad experiences at scale, optimize campaigns across channels, and gain actionable insights to improve future performance.

Clickable is an AI-powered tool that enables users to generate ads in seconds, creating beautiful, brand-consistent, and highly converting ads for all marketing channels without the need for design experience. It supports various marketing channels, ad formats, and sizes, allowing users to generate hundreds of ads effortlessly. Clickable leverages the latest advancements in AI to drive sales and build brand awareness while ensuring that users remain in full control. The tool is easy to use, allowing users to input keywords from existing campaigns or websites to generate graphics and copy, which are fully editable for customization.

Generated Photos is an AI-powered application that allows users to create unique, worry-free model photos using advanced AI-generated faces and full-body human generators. With a vast database of pre-generated diverse faces and realistic full-body images, users can enhance their creative works with high-quality photos. The application is perfect for various purposes such as ads, design, marketing, research, and machine learning. Users can search the gallery, create unique models in real-time, and even modify their own photos using the Face Generator and Human Generator tools. Generated Photos offers bulk download options, datasets, and API integration for large projects, making it a versatile tool for businesses and individuals seeking generative media solutions.

Zocket is an AI native advertising stack designed for explosive growth in digital marketing. It offers high return on ad spend (ROAS) campaigns across various social and search platforms in seconds, powered by Agentic AI. Zocket combines premier whitelisted ad infrastructure, a proprietary Agentic AI suite, and a team of creative and marketing strategists to deliver comprehensive growth solutions. The platform is trusted by over 1500 businesses across 40+ countries and has over 4 years of experience in the industry.

ClicKarma is an AI-driven defense tool designed to protect Google Ads from click frauds. It maximizes ROI by ensuring authentic interactions and eliminating wasted spend from bots and dishonest competitors. The tool offers advanced AI features to analyze and block disruptive click fraud in real-time, safeguarding ad campaigns and enhancing traffic quality. ClicKarma is trusted by over 10,000 advertisers, agencies, and businesses, providing a user-friendly interface for easy setup and operation.

BrightBid is an AI-powered performance marketing engine that offers ad optimization solutions for businesses. It provides tools for keyword management, campaign optimization, insights, and protection. The platform enables users to automate bids, optimize keywords, monitor competitors, and gain powerful insights to make data-driven decisions. BrightBid aims to help businesses boost their advertising performance, save time, and improve ROI through AI-driven strategies and automation.

Firebay Studios is an AI-powered platform that enables users to create high-quality radio ads in seconds. The tool helps companies and organizations of all sizes to automate production processes, streamline ad creation, and ultimately boost revenue. With features like AI & Cloned Voices, Editing & Production, Script Writing, SFX & Music, and support for 29 languages, Firebay Studios offers a comprehensive solution for creating captivating audio-based advertisements effortlessly.

PromptAds.ai is an AI tool designed to provide native text ads tailored specifically for conversational AI platforms. It offers precision targeting for Generative AI platforms, ensuring highly relevant and personalized ads that blend seamlessly into chatbot conversations. The platform allows AI startups to monetize their chatbots by accessing a diverse pool of advertisers, thereby maximizing revenue potential. With advanced prompt analysis and straightforward integration processes, PromptAds.ai aims to redefine advertising in the AI chatbot space.

Peachly AI is an all-in-one AI advertising solution that helps businesses create, target, and optimize their advertising campaigns. It uses a combination of AI technology and human expertise to ensure that campaigns are effective and error-free. Peachly AI is affordable and easy to use, with plans starting at just $8 per month.

Streamr.ai is an advertising platform that makes it easy for businesses to advertise on streaming TV. With Streamr.ai, businesses can create and launch their own commercials in just two minutes, and they can reach a large audience of local customers for just $0.02 per view. Streamr.ai is a great option for businesses of all sizes, and it is especially beneficial for businesses that are looking to reach a local audience.

AdAstra is an AI-powered advertising automation platform designed to streamline and optimize advertising processes for businesses of all sizes. With intuitive AI bidding, auto campaigns, profit maximizers, and ads automation, AdAstra helps users increase efficiency, reach their goals faster, and unlock the potential of their brand through AI-driven ad strategies and machine learning insights. The platform offers innovative brand growth strategies, effortless marketing solutions, and a comprehensive suite of tools to automate advertising tasks and generate actionable insights.

Playborg.ai is a cutting-edge online magazine and marketing agency specializing in featuring AI-generated models. The platform offers unparalleled exposure for AI models and connects brands with innovative advertising opportunities to enhance their visibility and engagement. Playborg.ai focuses exclusively on high-quality, AI-generated models, providing a unique blend of art and technology. The services cater to a broad range of clients, including brands, advertisers, and creators interested in leveraging cutting-edge AI in their marketing efforts.

Deep Clue is an AI Chatbot designed to streamline ad campaign setup. It leverages insights from numerous ad campaigns to provide data-driven recommendations for optimizing ad strategies. Whether creating a new campaign or refining an existing one, Deep Clue offers personalized guidance to help achieve marketing goals efficiently.

Neuwo is a leading contextual AI engine for content classification and automated tagging. It advocates that organizations of any size should have access to cutting-edge yet cost-effective contextual AI technology for meaningful automated content categorization and customization. The platform enables users to transition seamlessly from Oracle Grapeshot to Neuwo, offering advanced AI-driven algorithms for more precise targeting and increased engagement. Neuwo's technology ensures reaching the right audience at the right time, without the need for contracts. The platform enriches valuable data through intelligent content processing, brand safety, and suitability, and content activation, adding value to digital properties and businesses.

Falcon AI is an AI-powered platform that offers advanced solutions for social media marketing. It utilizes artificial intelligence to optimize ad campaigns, analyze performance metrics, and provide actionable insights for businesses. With Falcon AI, users can streamline their social media strategies, enhance engagement with their audience, and drive better results. The platform is designed to help businesses of all sizes improve their online presence and achieve their marketing goals effectively.

Atria is an AI-powered ad workflow platform that helps users create winning ads 10x faster. It offers features such as analytics, research, ad inspiration, ad ideation, and quick insights. Atria is trusted by over 2500 teams and provides a seamless experience for market research, competitor analysis, and creative work. The platform leverages AI to tailor searches, boost ad creation, and provide actionable suggestions for ad campaigns. With a vast ad library, powerful AI features, and customizable templates, Atria is a comprehensive tool for ad professionals and creative strategists.

Kolors AI is a cutting-edge text-to-image synthesis tool that offers state-of-the-art photorealistic image generation with advanced comprehension of both English and Chinese texts. It revolutionizes the way images are created from text, setting new benchmarks in visual appeal and detail rendering. The tool is developed by the Kolors Team at Kuaishou Technology and is freely available for use. Kolors AI utilizes a General Language Model (GLM) for bilingual text comprehension and employs an enhanced training strategy to ensure exceptional visual quality. With a focus on high-resolution image generation and category-balanced benchmarking, Kolors AI stands out as a powerful AI image generator.

GoAudience is a custom audience platform that leverages AI to help brands find new customers based on their credit card spending history. It integrates easily with Meta and is effective across all categories. The platform offers features such as AI-powered audience creation, real-time consumer spending data, plug-and-play simplicity, enterprise precision at SMB pricing, and the ability to pause subscriptions anytime. GoAudience enables users to create top-performing custom audiences, track performance, measure ROI, and present results easily. It aims to provide targeting that is always on target by building custom audience lists from real-time consumer spending data. The platform prioritizes user privacy by securely transmitting data and deleting raw data after transmission.

Claravine is an AI tool that creates shared language and standards for marketing data. It eliminates flawed data, conflict, and the blame game by ensuring data accuracy, improving accountability, and building trust. The platform helps enterprise brands and agencies deliver on the promise of modern marketing by consistently creating and applying data standards. With features like defining standards, applying standards, and connecting standards, Claravine maximizes campaign and technology investments to drive better results. Customers report significant improvements in return on ad spend, data compliance, and time spent on manual data processes. The platform enables global collaboration, automates data flows, and adapts quickly to changing business needs. Trusted by global brands, Claravine provides visibility into campaign performance, data consistency across organizations, and a single source of truth for marketing data.

Quizzly.ai is an AI-powered quiz widget designed to elevate website success by redefining engagement, loyalty, and data for publishers. It utilizes advanced AI algorithms to create interactive quizzes that captivate users, increase engagement rates, and provide valuable insights into audience preferences and behaviors. The application offers customizable quiz sponsorships, incremental monetization opportunities, and seamless integration to enhance user experience and optimize revenue.

WeAreHumain is a full-service AI production company that offers intelligent production solutions for the advertising industry. They specialize in fast and cost-effective production of stills and moving images by harnessing the best of human creativity and cutting-edge AI technology. The company collaborates with a roster of experienced AI artists to deliver creatively excellent work for high-end brands and agencies. WeAreHumain aims to create transparent, impactful campaigns that prioritize environmental stewardship and social responsibility, fostering a future where technology, creativity, and sustainability thrive in harmony.

AudioStack is an AI-powered audio production solution that revolutionizes the way companies create professional audio content. It offers cost and time efficiencies by seamlessly integrating AI technology into audio production workflows, enabling users to generate high-quality audio at scale in seconds. With features like text-to-speech conversion, voice cloning, and speech generation, AudioStack empowers users to create studio-quality audio content with ease. The platform caters to various industries, including advertising, media, and content creation, by providing innovative solutions for audio production needs.

Prescient AI is a media/marketing mix modeling (MMM) tool that revolutionizes media analytics with advanced AI solutions. It maximizes ad campaign revenue by providing industry-leading MMM insights at channel- and campaign-level. The tool is built on cutting-edge machine learning, AI, and statistical expertise, offering AI-powered simulation for profit optimization. With Prescient AI, users can pinpoint optimal spend for each campaign, achieve the highest possible ROI, and receive critical insights from seasoned experts in just 10 minutes of onboarding.

FLUX.1 is an open-source image generation model developed by Black Forest Labs. It excels in rapid image generation, exceptional prompt adherence, and superior capabilities across various metrics. Users can input detailed descriptions to generate high-quality images quickly, with options for different versions offering varying speeds and features. FLUX.1 outperforms competitors in visual quality, prompt adherence, and versatility, making it suitable for diverse applications from creative projects to commercial use.

DataTower.ai is an AI tool that offers a comprehensive platform for the measurement of advertising effectiveness and data analysis. It provides solutions for user acquisition success, accurate ad performance tracing, optimization of ad performance, precise audience targeting, around-the-clock strategy adjustments, and transformation of user journey insights into actionable business guidance. The platform integrates data analysis, attribution monitoring, event forwarding, and more features to empower enterprises in making efficient and accurate decisions.