PageGPT

PageGPT is an AI chatbot application that serves as a context-aware personal assistant installed as a Chrome extension. It utilizes the user's own OpenAI API Key to provide instant assistance tailored to the user's current task while ensuring privacy and security. PageGPT eliminates the need for copying and pasting content, offering effortless conversations and context awareness based on the webpage the user is browsing. The application offers features such as Saved Prompts for streamlined conversations, privacy-first approach, and endless possibilities for students, professionals, researchers, and curious individuals.

Me.bot is an AI-powered inspiring companion application that helps users break limits and get inspired in various aspects of their lives. It adapts to each user, providing proactive advice and personal models using frontier AI technology. Me.bot prioritizes privacy by protecting and segregating user data with the highest standards. The application offers features such as dumping and organizing anything, discovering life shapes and unexpected inspirations, saving life moments, generating inspiration, assisting with schedules, and summarizing key points. Me.bot also includes a set of privacy technologies called Me.Dome, ensuring complete anonymity, end-to-end encryption, data fortress, and confidential computing. Trusted by users worldwide, Me.bot is a versatile tool for mindfulness, organization, productivity, and personal assistance.

Typly is an advanced AI writing assistant that leverages Large Language Models like GPT, ChatGPT, LLaMA, and others to automatically generate suggestions that match the context of the conversation. It is designed to help users craft unique responses effortlessly, decode complex text, summarize articles, perfect emails, and boost conversations with sentence bundles from various sources. Typly also offers extra functions like a Dating Function to find matches on dating apps and Typly Translate for language freedom. The application aims to address the challenge of managing numerous messages and notifications by providing AI-generated responses that enhance communication efficiency and effectiveness.

DocsChat is an AI-powered document conversation tool that revolutionizes the way users interact with various types of documents. It leverages OCR-powered AI technology to streamline document interactions, making it easier to comprehend, exchange knowledge, troubleshoot, and navigate through different document types. With a focus on enhancing user experiences across reading, research, business, legal, and training domains, DocsChat offers a versatile platform for effortless and personalized document engagement.

Recall is an AI-driven application that allows users to summarize and save any online content to their knowledge base. It automatically organizes and interlinks the saved content for easy rediscovery. Users can summarize podcasts, YouTube videos, news articles, PDFs, and more, and the application categorizes the content based on its mentions. Recall also helps users discover connections between different pieces of content by saving them in a knowledge graph. The application is praised by professionals for its AI-driven summarization and storage capabilities, boosting productivity and facilitating easy access to key details.

Ubblu is an AI-driven note-taking application that aims to help users search less and create more by providing a seamless experience for capturing, organizing, and retrieving ideas and information. It offers features like note capture, card writing, tag categorization, instant knowledge retrieval, and 'Ask' functionality for quick access to stored information. Ubblu is designed to liberate users' minds from information retention, allowing them to focus on innovation and creativity. The application is desktop-based with a mobile version in development.

Edde.ai is an AI-powered academic writing assistant designed to streamline the academic journey of students and researchers. It offers a range of tools such as real-time suggestions, grammar checks, and stylistic improvements to enhance writing quality. Additionally, Edde.ai provides features like title and outline generation, research helper, citation manager, subject guides, and question solver to simplify the research process. With transparent pricing and a user-friendly interface, Edde.ai aims to empower users in creating high-quality academic content.

Yasna by Fastuna is an AI assistant designed for conducting interviews with people, regardless of the scale. It enables users to collect facts, opinions, and ideas from any audience without direct communication. Yasna is trained to act as a professional interviewer, providing detailed responses beyond traditional surveys. The platform supports multiple languages, adapts to various styles, and offers effortless analytics for interview analysis. It creates a safe and engaging environment for participants to express themselves freely.

Ansy.ai is an AI application powered by GPT-3 that serves as a self-learning chatbot for community platforms like Discord and Slack. It reads message history, provides contextual answers, and offers features like automating FAQs, sarcasm mode, and learning from user interactions. Ansy aims to save time, offer instant support, increase engagement, and boost productivity for community moderators.

QuizMate is a Chrome extension that utilizes advanced AI to enhance the learning process. It provides quick answers and summaries of complex material, reducing the time spent on searching, reading, and studying. With QuizMate, users can access instant assistance on any web page through its intuitive right-click tool. Additionally, the Snapshot feature allows users to capture questions and answer choices from any website for analysis. QuizMate seamlessly integrates with popular learning platforms like Canvas and McGraw Hill, ensuring secure and reliable support while maintaining user privacy.

Focal is an AI-powered tool that helps users summarize and organize their research and reading materials. It offers features such as AI-generated summaries, document highlighting, and collaboration tools. Focal is designed for researchers, students, professionals, and anyone who needs to efficiently process large amounts of information.

The website offers an AI-powered tool to help users generate personalized Statement of Purpose (SOP) for university applications. Users answer a series of questions about their academic and professional journey, and the AI generates a unique SOP tailored to their responses. The tool simplifies the SOP writing process by providing structured paragraphs covering introduction, academic history, work experience, extracurricular activities, university fit, and conclusion. It ensures that the SOP remains focused, impactful, and aligned with the user's qualifications and aspirations.

moyoNote is an AI-powered tool designed for organizing, managing, and structuring information into a comprehensive knowledge base. It offers features such as generating mind maps from text or files, interactive Q&A for maps, and customization options for personal expression. Users can easily share mind maps with others and control access permissions. The tool aims to simplify workflow, improve work efficiency, and enhance collaboration among users.

Supanote is an AI therapy notes application that offers HIPAA-compliant automated progress notes to help therapists save time and focus on their clients. The tool is designed for therapists, social workers, psychologists, and coaches to streamline the note-taking process. Supanote generates accurate notes in custom formats, ensuring data security and compliance with top-tier security measures. It is specifically trained for psychotherapy and coaching use-cases, providing responsible and high-quality notes while respecting client privacy. The application supports various session formats, including in-person, online sessions, dictation, and audio recordings.

Aspect is an AI interview notes tool designed to streamline the interview process for recruiters and hiring teams. It records, transcribes, highlights, and summarizes interviews, allowing users to focus on candidates. The platform seamlessly integrates AI into interviews, ensuring important details are not overlooked. Aspect is trusted by leading organizations worldwide and offers features such as automatic sync to ATS, scorecard autofill, and data-driven insights to enhance the hiring process.

GuidedTrack is a versatile platform that allows users to create apps, surveys, educational modules, studies, tools, and prototypes without the need to hire a programmer. It caters to various user groups such as agencies, marketers, researchers, educators, entrepreneurs, and anyone with an idea. The platform offers a range of features including advanced interactive study design, adaptive lessons creation, rapid prototype development, and more. GuidedTrack is praised for its user-friendly interface, flexibility, efficiency, and excellent customer support.

PageGPT is an AI chatbot application that serves as a context-aware personal assistant installed as a Chrome extension. It utilizes the user's own OpenAI API Key to provide instant assistance tailored to the user's current task while ensuring privacy and security. PageGPT eliminates the need for copying and pasting content, offering effortless conversations and context awareness based on the webpage the user is browsing. The application offers features such as Saved Prompts for streamlined conversations, privacy-first approach, and endless possibilities for students, professionals, researchers, and curious individuals.

Suggest AI is a website created by @KShivendu that provides AI-powered suggestions. The website aims to assist users by offering intelligent recommendations based on their input. Users can explore the demo video to understand how the tool works and how it can help them in various scenarios.

ChatGPT is an AI-powered chat application developed by reroom.ai. The app helps break down tasks into manageable steps and requires a sign up to use, with ChatGPT Plus being available as a premium feature.

AI Keywording is an AI-powered tool designed to streamline the process of image keywording and metadata generation. By leveraging advanced AI technology, the tool automatically analyzes uploaded images to produce accurate keywords, compelling descriptions, and titles in a matter of seconds. This innovative solution eliminates the need for manual input, saving users valuable time and enhancing productivity. With features like one-click CSV file generation and seamless integration with stock websites, AI Keywording offers a user-friendly experience for photographers and content creators looking to optimize their workflow and enhance the discoverability of their images.

Greptile is an AI tool designed to assist developers in code review processes. It integrates with GitHub to review pull requests and identify bugs, antipatterns, and other issues in the codebase. By leveraging AI technology, Greptile aims to streamline the code review process and improve code quality.

Triplo AI is an AI-powered assistant designed to enhance productivity by providing real-time assistance, content generation, context-aware translations, and personalized prompts. It supports over 200 languages, integrates with various tools and software, and offers training and automation functionalities. Users can access Triplo AI on Windows, Mac, Linux, Android, iOS, and Chromebook, making it a versatile and powerful tool for researchers, content writers, business professionals, and more.

DecodeAI is an experimental concept for an automatic blog about AI, generated by AI and curated by humans. The blog mainly focuses on AI-related GitHub open source repositories but is not limited to that. It offers insights, updates, and discussions on various AI topics to keep readers informed and engaged.

Kaba.ai is an open-source context engine and model facilitator that helps users create turnkey personal knowledge graphs in a verifiable, private, and secure manner. It allows users to manage their digital memories using zero-copy training, providing infinite context across networks and computers. Kaba.ai enables users to grow their graphs and build personalized experiences in productivity, shopping, research, entertainment, and more. The application emphasizes real product usage over marketing lies, ensuring data ownership and privacy. With multi-modal, multi-input, and multi-context capabilities, Kaba.ai aims to enhance user experiences and make them superhuman.

Comigo is an AI-powered mental wellness and productivity support application designed to help individuals with ADHD manage their symptoms and improve their daily lives. The app combines therapy and productivity tools to provide practical advice, support, and exercises tailored to the user's unique needs. Comigo offers features such as task planning, focus mode, life planner, evidence-based exercises, executive function coaching, and progress tracking. Users can access 24/7 support and guidance to develop long-term strategies for personal growth and self-regulation.

Lightfield is an AI-powered CRM application that offers a new approach to managing customer relationships. It creates a comprehensive customer memory by capturing and storing every interaction, from meetings to emails and support tickets. The AI algorithms analyze patterns and automate workflows to enhance productivity and focus on building meaningful customer relationships. Users can ask natural language questions to uncover insights and make data-driven decisions. Lightfield aims to streamline the CRM process and provide grounded answers to complex questions.

Figure is a pioneering AI robotics company that is revolutionizing the field by introducing a general-purpose humanoid robot to the market. The company is focused on developing robots that can think for themselves and perform a wide range of tasks autonomously, from household chores to end-to-end operations in various industries. By combining cutting-edge AI technology with the dexterity of the human form, Figure aims to address labor shortages and provide innovative solutions for both home and commercial environments.

Jamie is a personal AI note-taking tool designed to save time and enhance productivity by automatically taking detailed meeting notes, answering questions, and automating tasks. Trusted by over 20,000 professionals, Jamie is GDPR compliant, available in 20+ languages, and prioritizes privacy. It helps users summarize meetings, find answers instantly, and automate follow-up tasks seamlessly across various platforms.

The Visual Studio Marketplace is a platform where users can find and publish extensions for Visual Studio family of products. It offers a wide range of extensions to enhance the functionality and features of Visual Studio, Visual Studio Code, Azure DevOps, and more. Users can customize their development environment with themes, tools, and integrations to improve productivity and efficiency.

Frame is an Intelligent Company Workspace solution that offers a suite of AI-powered tools and AI employees to help businesses manage their product development, sales, employee productivity, and more. It provides features like building custom AI employees, cross-app search, cross-app linking, Chrome extension access, and real-time data awareness. Frame aims to streamline work processes by centralizing company knowledge, enhancing team productivity, and simplifying multi-channel interactions. The platform is trusted by world-class companies and is designed to revolutionize the way teams work by integrating AI seamlessly into daily workflows.

The website offers a variety of Notion templates and tools designed to enhance productivity and organization. Users can find templates for habit tracking, book tracking, mood tracking, and more. Additionally, the site provides resources for web developers, HR professionals, students, and freelancers to streamline their workflows and improve efficiency.

OneAudio is an AI-powered tool that allows users to summarize, transcribe, and convert audio files into notes. With features like recording, summarization, and language selection, OneAudio helps users organize and transform their ideas efficiently. The tool leverages OpenAI GPT-4 and GPT-4o models to provide accurate transcriptions and summaries. Users can choose from different pricing plans based on their needs, from a free tier to a premium plan with unlimited features. OneAudio is designed to streamline the process of converting audio content into written notes, making it ideal for students, professionals, and anyone looking to enhance their productivity.

Kel is an AI Assistant designed to operate within the Command Line Interface (CLI). It offers users the ability to automate repetitive tasks, boost productivity, and enhance the intelligence and efficiency of their CLI experience. Kel supports multiple Language Model Models (LLMs) including OpenAI, Anthropic, and Ollama. Users can upload files to interact with their artifacts and bring their own API key for integration. The tool is free and open source, allowing for community contributions on GitHub. For support, users can reach out to the Kel team.

Allclues is an AI-infused workspace designed for reading, writing, research, and productivity enhancement. It offers features like Clues AI for intuitive assistance, ClueReport for summarizing readings, and OmniMap for visualizing connections. The application aims to help users organize information, generate insights, and enhance knowledge exploration effortlessly.

Pragma is an AI-powered knowledge assistant application that helps organizations access and manage their knowledge sources efficiently. It offers features such as AI training on organizational data, instant information retrieval within Slack, multi-platform actions, personalized privacy options, and knowledge repository refinement through user feedback. Pragma empowers sales teams with CRM assistance, competitor website insights, and content generation capabilities. It also enables customer support automation through AI chatbots. The application is designed to enhance productivity, streamline workflows, and improve customer interactions.

AskRobert is an AI-powered virtual assistant that helps users with a wide range of tasks, from answering questions to providing personalized recommendations. The platform leverages natural language processing and machine learning algorithms to understand user queries and deliver accurate responses in real-time. With its user-friendly interface, AskRobert aims to simplify daily tasks and enhance productivity by offering quick and reliable assistance.

RoboCoder is an AI tool that leverages GPT-4 Turbo to convert specifications into code, making programming easier. By integrating with VS Code's APIs, RoboCoder can open and edit files, serving as an AI collaborator for developers. Users can access the VS Code extension for $5 per month and communicate directly with OpenAI by providing their API key. RoboCoder is designed to streamline the coding process and enhance productivity for programmers.

ArkiFi is a revolutionary AI finance workflow automation tool that leverages Generative AI to provide deterministic output, ensuring trustworthy results without 'hallucination.' It empowers finance professionals to focus on strategic thinking by automating grind work, formatting, and debugging. The platform reimagines productivity by saving time and enabling cross-platform functionality for faster decision-making. Arkifi is on a mission to disintermediate human labor in advanced finance and has garnered significant capital and partnerships with marquee financial institutions.

GetSound.ai is an instant deep-focus application designed to help users unleash productivity and minimize distractions by providing deep focus music, background music, and the best music for studying. The app utilizes revolutionary technology to create distraction-free soundscapes, offering users a novel and immersive audio experience to enhance focus, relaxation, and mindfulness sessions. With real-time soundscapes tailored to the user's environment, including weather-reactive features, GetSound.ai aims to transform the user's workspace into a tranquil and productive setting.

BeC is an AI-powered email management tool that revolutionizes the way users handle their inbox. By automatically organizing emails based on priority levels and providing personalized notifications, BeC helps users save time and stay focused. The tool integrates directly with existing email providers and clients, supporting multiple languages. With features like automatic email classification, priority-based notifications, and integration with various email services, BeC offers a seamless and efficient email management experience.

ChatBA is a generative AI tool designed for creating presentation slides effortlessly. It utilizes advanced AI technology to assist users in generating content for their slides by providing example prompts and suggestions. Due to high demand, the tool is currently reaching account limits of the OpenAI API, but users can still explore cached prompts. ChatBA aims to streamline the process of slide creation by offering a user-friendly interface and AI-powered assistance.

GPT Calculator is a free tool that helps you calculate the token count and cost of your GPT prompts. You can also use the API to integrate the calculator into your own applications. GPT Calculator is a valuable tool for anyone who uses GPT-3 or other large language models.

Whimsical is an all-in-one workspace that unites teams, tasks, and tools in one place. It offers integrated project spaces for tasks, documents, and communication, infinite canvas for diagrams and wireframes, clutter-free docs for team alignment, and mindful team communication. Whimsical helps achieve high levels of focus, productivity, and calm while maintaining a high quality of life. It is trusted by millions and provides a single shared space for ideas, docs, and projects, making work feel calm and focused.

VisionStory is an AI-powered video creation platform that allows users to transform images and text into captivating videos with lifelike avatars, natural voiceovers, and dynamic animations. With features like AI video creation, voice cloning, green screen effects, and support for multiple languages, VisionStory empowers content creators, marketers, educators, and YouTubers to produce high-quality video content effortlessly. The platform offers fast rendering, HD video output, and affordable pricing, making it a valuable tool for solo creators and teams alike.

SupremePlans AI is a comprehensive platform offering a wide range of free AI tools for various purposes. Users can generate business plans, lesson plans, rap song lyrics, marketing plans, travel plans, meal plans, educational lesson plans, study schedules, quizzes, multiple choice questions, FAQs, fill-in-the-blank questions, higher-order questions, similar questions, multiple answer MCQs, interview questions, onboarding checklists, career pages, job descriptions, and resume-to-job description conversions. The tools are designed to be user-friendly, efficient, and customizable, catering to different needs and industries.

DeepFiction is an AI-powered story, image, and role-play generator that allows users to unleash their imagination by creating narratives ranging from short tales to epic novels. The platform offers intelligent assistance, adaptive learning, and powerful customization features to enhance the writing process. Users can generate captivating stories, create stunning visuals, and interact with unique personalities for roleplay and companionship. DeepFiction aims to provide limitless storytelling possibilities and personalized entertainment experiences.

EasySell AI is an AI-powered tool that helps users sell more and stress less by automating the negotiation process on marketplace apps. It filters out lowball offers and only notifies users when they receive an offer that meets their desired price. The tool is designed to save users time and maximize their profits.

Vectara is an AI-powered conversational search tool that enables users to interact with the system using natural language queries. It leverages advanced AI algorithms to understand user intent and provide relevant search results in a conversational manner. Vectara simplifies the search process by allowing users to ask questions in a more human-like way, making information retrieval more intuitive and efficient. With its user-friendly interface and powerful AI capabilities, Vectara revolutionizes the way users search for information online.

Seth's Blog is a website featuring a collection of blog posts by Seth Godin, a renowned author and marketing expert. The blog covers a wide range of topics related to marketing, branding, storytelling, and personal development. Seth shares insights, advice, and reflections on various aspects of business and life, aiming to inspire and educate readers. The blog serves as a platform for thought-provoking content that challenges conventional wisdom and encourages readers to think differently.

ItaGPT is a service that connects ChatGPT and WhatsApp, allowing users to chat with ChatGPT and receive immediate answers to their questions directly on their phone. Users can access the service by sending a message on WhatsApp to ItaGPT, similar to contacting any other contact. ItaGPT can provide information on various topics, suggest recipes, answer math questions, and offer health advice. The service is free for 7 days, with 100 free messages available during this trial period. ItaGPT uses natural and intuitive language to respond to queries, making the user experience simple and straightforward.

Screen Story is a Mac screen recorder tool designed to capture and record screens with ease. It allows users to create high-quality videos, demos, GIFs, and tutorials without the need for video editing skills. The application offers features like automatic zoom, smooth cursor movement, offline recording, webcam and microphone support, and a simple editing interface. Screen Story is trusted by entrepreneurs, designers, marketers, and developers for its efficiency and user-friendly design patterns.

Unlost is a memory recall tool that allows users to instantly retrieve information with zero effort. It helps users never lose track or forget any details by recording and intelligently understanding their screen layout and content. Unlost operates privately and offline, respecting user space and copyright law. The tool offers quick access, powerful filtering, and familiar keyboard shortcuts for effortless searching. Users can search meeting transcripts, copy text from screenshots, and exclude capturing specific apps or websites. Unlost aims to delegate memory and enhance user capacity effortlessly.

Just Story It is a creative platform that allows users to easily create and share engaging visual stories. With a user-friendly interface and a wide range of customizable templates, users can bring their ideas to life in a fun and interactive way. Whether you're a marketer looking to create compelling content or a teacher wanting to engage your students, Just Story It provides the tools you need to make storytelling a breeze.

mymind is an AI-powered extension designed to help users organize and remember everything in one private place. It offers features like smart bookmarking, text recognition, and instant collections to streamline information management. The application aims to provide a clutter-free and personalized experience for users to save, organize, and access their notes, bookmarks, inspiration, articles, and images effortlessly.

The website is a platform that aims to make owning NFTs easy and affordable for everyone, including non-celebrities. It criticizes the trend of celebrities buying expensive NFTs and emphasizes democratizing NFT ownership. The platform allows users to mint their own NFTs and features artwork created by artists supporting the movement. It also provides a roadmap outlining phases for users to upgrade their NFT experience, participate in giveaways, and eventually reach a stage where everyone can own an NFT. The platform's mission is to empower individuals to own NFTs and challenge the dominance of corporations and influencers in the NFT space.

Puppetry is an AI tool that provides a comprehensive toolset for creating videos with talking faces. It enables video content creators, game artists, educators, and marketers to generate talking videos using AI puppets and craft compelling scripts with the power of ChatGPT. Users can create engaging and informative videos using AI technology, including features like AI puppet creation, realistic avatars, advanced technology, and intuitive user interface.

Vmake AI is an all-in-one talking head video solution that offers a range of AI tools to create stunning images and videos. Users can enhance video quality, remove watermarks and subtitles, reduce noise, remove backgrounds, and generate AI videos effortlessly. The platform is designed to cater to various needs, from content creators to e-commerce businesses, providing powerful tools to boost video quality and engagement. Vmake AI's mobile solution allows users to create and manage spoken videos directly from their mobile devices, offering flexibility and convenience in content creation. The platform also features customer stories from influencers, marketers, commercial staff, freelancers, online teachers, and religious promoters who have benefited from its efficient video editing capabilities.

Variart is an AI tool that allows users to upload images and generate similar images without any copyright restrictions. It is suitable for both commercial and personal projects, offering support for single or bulk uploads. Users can create unique visuals for digital or printed media, with unlimited usage and no time limits. Variart is a crucial tool for designers, marketers, bloggers, journalists, entrepreneurs, students, consultants, educators, event planners, photographers, and writers.

ToWords.io is an AI tool that allows users to convert YouTube videos or audio content into engaging SEO-friendly articles. It offers a platform to quickly generate content from various sources such as YouTube videos, audio books, Zoom/Google meetings, interviews, podcasts, and more. The application is designed to help users create articles efficiently and effectively by leveraging artificial intelligence technology. ToWords.io aims to simplify the content creation process and provide high-quality articles for a wide range of users, including content creators, marketers, and businesses.

Deciphr is an AI tool designed to automate podcast content workflow solutions. It can turn any audio, video, or text into unlimited B2B content in less than 8 minutes. Trusted by marketers across industries, Deciphr generates SEO articles, meeting minutes, webinar summaries, newsletters, and more with the help of AI technology. It offers a comprehensive solution for content creation and management, making the process efficient and seamless for users.

Boolvideo is an AI video generator application that allows users to turn various content such as product URLs, blog URLs, images, and text into high-quality videos with dynamic AI voices and engaging audio-visual elements. It offers a user-friendly interface and a range of features to create captivating videos effortlessly. Users can customize videos with AI co-pilots, choose from professional templates, and make advanced edits with a lightweight editor. Boolvideo caters to a wide range of use cases, including e-commerce, content creation, marketing, design, photography, and more.

ListenMonster is a free video caption generator tool that provides unmatched speech-to-text accuracy. It allows users to generate automatic subtitles in multiple languages, customize video captions, remove background noise, and export results in various formats. ListenMonster aims to offer high accuracy transcription at affordable prices, with instant results and support for 99 languages. The tool features a smart editor for easy customization, flexible export options, and automatic language detection. Subtitles are emphasized as a necessity in today's world, offering benefits such as global reach, SEO boost, accessibility, and content repurposing.

Lychee is an all-in-one data platform designed to streamline the data workflow process, from data collection to analysis, visualization, and sharing. It offers powerful features such as instant graph generation, AI data analysis, website deployment, social media sharing, and team collaboration. Lychee aims to simplify complex data tasks and help users make faster progress in their data-related projects.

Parroview is a revolutionary AI-powered user research platform that automates the process of conducting user interviews. It uses natural language processing (NLP) to engage with users in real-time conversations, asking follow-up questions and uncovering insights that would be difficult to obtain through traditional methods. Parroview is designed to be fully autonomous, allowing researchers to set up interviews and gather insights without the need for manual intervention. It supports multiple languages, making it accessible to a global audience. Parroview offers a range of features, including the ability to conduct interviews via text or voice, analyze insights in real-time, and generate detailed transcripts. It is suitable for a wide range of research needs, including product validation, consumer behavior analysis, post-purchase evaluations, brand perception studies, and customer persona development.