Gethookd

Gethookd is an AI-powered platform designed to elevate ad performance by centralizing research, planning, production, and analysis of ad creatives. It helps users scale profitably, optimize ad spend, and achieve confident scaling with minimal waste. The platform offers AI-powered ad research, UGC creation, seamless creative production, and is tailored for lean eCommerce teams.

Omneky is an AI-powered platform that helps users scale and optimize ad campaigns. It offers a range of tools for creative generation, brand management, and campaign optimization. With features like centralized asset management, automated ad generation, and smart ad creation, Omneky streamlines workflows, enhances collaboration, and boosts creative performance. The platform provides in-depth creative insights, strategic brief generation, and dynamic ad automation to help users turn data into high-performing ads. Omneky caters to agencies and brands looking to automate workflows, generate on-brand content, and drive real business outcomes.

Creatopy is an AI-powered creative automation platform that enables users to design, manage, scale, and deliver ad campaigns efficiently. With features like AI-powered ad generation, on-brand templates, multi-design changes, and real-time updates, Creatopy streamlines the creative production process for businesses of all sizes. The platform offers tools for templating, organizing multiple brands, generating ads at scale, and optimizing creative performance. Creatopy helps users accelerate ad creation using AI-powered workflows, such as generating ads from URLs, translating ad copy into multiple languages, and creating winning ad creatives with the AI banner generator.

Omnitrain is an AI-powered ad creation tool that revolutionizes the way marketers create high-quality ads at scale. With cutting-edge AI technology, Omnitrain enables users to craft compelling, high-converting ads in minutes, without the need for design skills. The platform combines the expertise of a graphic designer, marketer, copywriter, and storyteller into one, generating hundreds of ad variations with just a click. Omnitrain offers advanced customization options, scalability, AI copy generation, versatile ad formats, and marketing frameworks to empower users in creating resonant ads effortlessly.

Adsby is an AI-driven platform that serves as your co-pilot for Google Ads, transforming search ads for businesses seeking growth and efficiency. It simplifies digital marketing for beginners and experts alike, offering tools for campaign optimization, keyword suggestions, ad content creation, and multi-language ad creation. With features like high ROAS strategies, AI-generated keywords, and ad copy mastery, Adsby aims to maximize ad performance and reach a global audience. The platform provides easy budget control, auto bidding, and precise targeting, making advertising campaigns straightforward and powerful. Users can leverage the AI marketing assistant for instant answers and insights, ensuring efficient and effective marketing strategies.

KeywordSearch is an AI-powered platform that supercharges ad audiences for Google and YouTube by providing advanced keyword research, audience building, and ad spying capabilities. It helps marketers, businesses, and agencies elevate their content, fuel business growth, and unlock superior targeting for clients. With features like AI Audience Builder, Keyword Research, Keyword Topic Auto Expansion, YouTube Ad Spy, and more, KeywordSearch simplifies audience discovery and targeting best practices. Trusted by top leaders, it offers automated audience creation and expansion to boost conversions and ROI effortlessly.

Fresho is an AI-powered marketing assistant designed to help next-gen brands and marketing agencies optimize their Google Ads campaigns effortlessly. By automating ad creation, publishing, and ongoing campaign management, Fresho saves users time and resources while delivering high-performing ads that align with the brand's unique voice. With features like one-click integration with Google Ads, automatic ad creation based on URLs, and continuous optimization, Fresho simplifies Google Ads management for busy marketing teams, agencies, e-commerce stores, and non-profits.

Foreplay is an AI-powered tool designed to help marketers and advertisers save, organize, and analyze ads from platforms like Facebook Ad Library and TikTok. It offers features such as saving ads from anywhere, creating briefs with AI assistance, competitor ad spying, collaborative moodboards, and automated insight reports. With Foreplay, users can streamline their creative process, track competitors' ads, access a vast ad library, and generate actionable asset requests with the help of AI. The tool aims to enhance ad creativity, efficiency, and competitive edge for brands and agencies.

Fyx.ai is a cutting-edge AI-powered SaaS platform that revolutionizes the advertising landscape by enabling marketers to create, test, and optimize ads through virtual audience simulations. The platform offers features such as custom virtual audience creation, ad simulation and testing, comprehensive analytics, AI-powered optimization, and integration with major ad platforms. Fyx.ai helps users save millions in ad spend by identifying and targeting responsive audience segments, optimizing campaign performance, and achieving higher ROI. The platform's user-friendly interface provides real-time updates and insights to stay ahead of the competition.

Madgicx is an AI-powered marketing platform that offers solutions for ad optimization, data analysis, tracking, automation, creatives, targeting, and marketing analytics. It provides users with tools to improve their advertising performance on platforms like Facebook and Google by leveraging AI technology. Madgicx helps users create converting ads, target profitable audiences, manage ad campaigns autonomously, and track attribution accurately. The platform also offers features like ad library search, creative insights, ad copy analysis, audience insights, bid testing, and automated reporting. With a focus on AI-driven optimization, Madgicx aims to help businesses maximize their ROI and streamline their digital marketing efforts.

Persuva is an AI-powered platform designed for businesses to create persuasive, high-converting ad copy to maximize their revenue and growth. It offers features such as audience research, unmatched customization, impactful ad copy across multiple platforms, and project organization. Persuva is trusted by over 1000 users globally and has received positive reviews for its effectiveness in boosting conversions.

MagicBrief is the world's most advanced tool for creative research and analytics, empowering teams to launch winning ad campaigns. With features like MagicAI powered ad search engine, powerful AI search, theme filters, and AI scripts, MagicBrief helps users cut creative research time, monitor competitor activity, and identify top-performing ads. The application provides insights into ad account performance, automates reporting, and offers AI scoring framework for creative benchmarks. Trusted by over 5,000 teams, MagicBrief enhances creative output, speeds up work, and enables efficient collaboration between media buyers and creative teams.

The AI Admaker is an innovative AI application that allows users to create winning ads in minutes by leveraging artificial intelligence technology. The platform streamlines the ad creation process, replacing manual tasks with automated solutions to save time and resources. With features like AdGPT for ad creation and AdCut for editing, users can generate high-quality ads efficiently. The AI Admaker is trusted by over 4224 brands with $10B+ revenue, offering a comprehensive solution for ad creation and optimization.

Atria is an AI-powered ad workflow platform that helps users create winning ads 10x faster. It offers features such as analytics, research, ad inspiration, ad ideation, and quick insights. Atria is trusted by over 2500 teams and provides a seamless experience for market research, competitor analysis, and creative work. The platform leverages AI to tailor searches, boost ad creation, and provide actionable suggestions for ad campaigns. With a vast ad library, powerful AI features, and customizable templates, Atria is a comprehensive tool for ad professionals and creative strategists.

Spicytool is an AI-powered tool designed to optimize and manage Google Ads campaigns intelligently. It uses artificial intelligence to create effective ads, optimize ad texts, analyze metrics, and continuously improve campaign performance. With Spicytool, users can easily launch ads in less than a minute, target the ideal audience, and save time and resources by automating the advertising process. The tool offers various subscription plans tailored to different business needs, providing features such as AI-generated ads, automatic campaign management, keyword improvements, and personalized customer support.

Promoted is an AI-powered platform that simplifies newsletter sponsorships for publishers. It offers features like instant ad creation, easy scheduling, and secure payment processing, all in one place. With Promoted, publishers can connect with advertisers and monetize their newsletters effectively.

Dicer.ai is a performance marketing SaaS platform that helps clients optimize their ad creatives and campaign strategies to drive more conversions. Our platform is built by expert marketers and powered by AI, bridging the gap between creative, analytics, and media buying.

Pencil is an AI-powered advertising platform that helps businesses create high-performing ads. It offers a range of features to help users generate fresh ideas, edit and collaborate on ads, and understand the impact of their campaigns. Pencil is trusted by over 5,000 brands and agencies, and has generated over 1,000,000 AI ad creatives.

Newor Media is a programmatic ad management company that provides publishers with a full suite of ad monetization solutions to maximize their earnings using the industry’s most advanced AI-driven tech stack. With algorithmic real-time bidding, machine-learning, and a team of Ad Ops experts, Newor Media helps publishers increase their ad revenue while balancing user experience. The company has partnerships with all major networks and agencies, ensuring that publishers have access to the most diverse and quality-driven demand in the market.

AdGen AI is an AI-powered creative generator that helps businesses create high-performing ad copy and visuals for multiple ad channels. It uses machine learning models to analyze product data and generate a variety of ad creatives that are tailored to the target audience. AdGen AI also allows users to publish ads directly from the platform, making it easy to launch and manage ad campaigns.

Clickmoat is an AI-based ad fraud and click-fraud detection software. It protects Google Ads and Facebook campaigns by using industry-leading detection algorithms to block fraudulent IPs automatically. Clickmoat's services include identifying worthless clicks, providing full control over protection, offering extensive analytics, and ensuring a user-friendly interface. With its reasonable pricing and 24/7 support, Clickmoat helps businesses safeguard their advertising campaigns and maximize their return on investment.

Fyx.ai is a cutting-edge AI-powered SaaS platform that revolutionizes the advertising landscape by enabling marketers to create, test, and optimize ads through virtual audience simulations. The platform offers features such as custom virtual audience creation, ad simulation and testing, comprehensive analytics, AI-powered optimization, and integration with major ad platforms. Fyx.ai helps users save millions in ad spend by identifying and targeting responsive audience segments, optimizing campaign performance, and achieving higher ROI. The platform's user-friendly interface provides real-time updates and insights to stay ahead of the competition.

Gethookd is an AI-powered platform designed to elevate ad performance by centralizing research, planning, production, and analysis of ad creatives. It helps users scale profitably, optimize ad spend, and achieve confident scaling with minimal waste. The platform offers AI-powered ad research, UGC creation, seamless creative production, and is tailored for lean eCommerce teams.

AdSpyder is an AI-powered ad intelligence tool that provides strategic competitor insights, performance analytics, and AI-assisted optimization for digital ad campaigns. It supports 15+ digital ad platforms and 100+ countries, helping users track competitors, generate compelling ad copies, and achieve marketing goals faster.

Blobr is an AI tool designed to optimize Google Ads spending by providing real-time insights and best-in-class PPC practices. It maximizes the return on every dollar spent in Google Ads by offering optimization recommendations through AI agents. Users can automate keyword identification, reduce costs, improve ad quality scores, and experiment with control. Trusted by industry leaders, Blobr helps users save time from repetitive tasks and focus on strategy and innovation.

Ad Morph AI is an AI tool designed to enhance and optimize ad images with just one click. Users can upload JPEG, JPG, PNG, and WEBP files up to 10MB to instantly improve their ad creatives. The tool aims to unlock the power of AI for ad perfection, providing a quick and efficient solution for advertisers looking to enhance their visual content.

BrightBid is an AI-powered performance marketing engine that offers ad optimization solutions for businesses. It provides tools for keyword management, campaign optimization, insights, and protection. The platform enables users to automate bids, optimize keywords, monitor competitors, and gain powerful insights to make data-driven decisions. BrightBid aims to help businesses boost their advertising performance, save time, and improve ROI through AI-driven strategies and automation.

Markopolo is an e-commerce growth platform that helps businesses increase sales, improve ad efficiency, and enhance marketing outcomes. It offers a range of solutions for agencies, e-commerce businesses, and enterprises, including data unification, analytics, ad optimization, and reporting. Markopolo leverages AI to provide precise targeting, optimization, advanced attribution, and seamless automation, enabling businesses to maximize their marketing ROI.

Quickads is an AI-powered ad generator that helps businesses create high-performing ads in seconds. With Quickads, you can easily create ads for social media, Google, and other platforms, without any design or coding skills. Quickads also provides a library of professionally designed templates and AI-powered tools to help you create ads that are both visually appealing and effective.

AI Genius Writer (AIGW) is an AI-powered writing tool that supports a wide range of writing tasks, including product descriptions, ad optimization, email personalization, social media content creation, and SEO enhancement. It effortlessly generates high-quality content for various purposes, tailored to user needs. With multilingual capabilities and user-centric approach, AI Genius Writer is a game-changer for content creation and marketing efforts.

Ezoic is a technology platform designed for creators and web publishers to optimize ad monetization, content creation, and SEO strategies. It offers a suite of AI tools such as HUMIX Video Network, Flickify AI Video Creator, NicheIQ AI SEO, and Writio AI Writer. Ezoic helps creators sustainably grow revenue and traffic by using data-driven technologies to enhance user experience and increase ad value. With features like video monetization, content creation tools, and SEO optimization, Ezoic aims to empower digital publishers to succeed in the competitive online landscape.

Junbi.ai is an AI-powered insights platform designed for YouTube advertisers. It offers AI-powered creative insights for YouTube ads, allowing users to benchmark their ads, predict performance, and test quickly and easily with fully AI-powered technology. The platform also includes expoze.io API for attention prediction on images or videos, with scientifically valid results and developer-friendly features for easy integration into software applications.

BrightBid is an AI-powered advertising optimization tool that helps users maximize the performance of their ad campaigns. By leveraging AI and automation, BrightBid enables users to make data-driven decisions, automate bids, find keywords, create ad copy, and allocate budgets easily. The tool provides intuitive dashboards for tracking ad performance, monitoring targets and metrics, controlling budget spend, and gaining competitive insights by tracking competitors. BrightBid aims to supercharge ads and boost ROI by utilizing AI technology to optimize advertising strategies and increase return on investment.

Shown is a powerful AI tool designed to run and optimize online ads across major platforms like Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, and more. It allows users to effortlessly launch ad campaigns, watch them get optimized automatically, and achieve the best results for their business. With features like automated ad creation, 24/7 ad optimization, all-in-one dashboard, and integrations with various apps, Shown simplifies the process of creating and managing profitable ad campaigns. The platform is suitable for both beginners in online advertising and experienced marketers looking to streamline their ad operations.

Madgicx is an AI-powered marketing platform that offers solutions for ad optimization, data analysis, tracking, automation, creatives, targeting, and marketing analytics. It provides users with tools to improve their advertising performance on platforms like Facebook and Google by leveraging AI technology. Madgicx helps users create converting ads, target profitable audiences, manage ad campaigns autonomously, and track attribution accurately. The platform also offers features like ad library search, creative insights, ad copy analysis, audience insights, bid testing, and automated reporting. With a focus on AI-driven optimization, Madgicx aims to help businesses maximize their ROI and streamline their digital marketing efforts.

Neurons is an AI tool designed to help marketers and designers optimize their creatives and improve campaign effectiveness. It provides instant visual feedback, data-driven insights, and scalable attention predictions rooted in neuroscience. The platform is built on the latest advances in cognitive neuroscience, machine learning, AI, and psychology, ensuring scientific validity in its methods and metrics. Neurons aims to reduce guesswork, increase impact, and enable users to make better decisions faster.

Prishal.ai is a premier digital marketing company offering cutting-edge AI-driven solutions to revolutionize businesses. With a strong presence in the United States and a new office in Patna, Prishal provides services such as digital marketing, SEO, social media marketing, web development, and more. The company is committed to delivering innovative solutions with a 95% satisfaction rate, aiming to be a trusted partner in growth and innovation globally.

PrimeLSA is an AI-driven Google Local Services Ads management agency that specializes in boosting local visibility for small and medium-sized businesses. They offer expert management services for various industries, including plumbing, HVAC, electrical, law, and more. PrimeLSA conducts comprehensive analyses of Local Services Ads accounts, identifies gaps, and implements tailored strategies to optimize campaigns for increased visibility and lead generation. The agency utilizes AI technology for lead dispute resolution, sales script analysis, and ad scaling to enhance the effectiveness of Local Services Ads. With a focus on maximizing revenue and improving customer service, PrimeLSA helps businesses stand out in local search results and attract high-quality leads.

Omneky is an AI-powered platform that helps users scale and optimize ad campaigns. It offers a range of tools for creative generation, brand management, and campaign optimization. With features like centralized asset management, automated ad generation, and smart ad creation, Omneky streamlines workflows, enhances collaboration, and boosts creative performance. The platform provides in-depth creative insights, strategic brief generation, and dynamic ad automation to help users turn data into high-performing ads. Omneky caters to agencies and brands looking to automate workflows, generate on-brand content, and drive real business outcomes.

GPT-me | Vana Chat is an AI tool that allows users to have conversations with themselves in the future, set in the year 3023. By leveraging the VNA technology and the Vanaverse, users can engage in dialogues with their future selves, offering a unique and futuristic experience. The platform serves as a portal to interact with a version of oneself from a distant future, enabling users to reflect, plan, and explore possibilities in a futuristic setting.

Atria is an AI-powered ad workflow platform that helps users create winning ads 10x faster. It offers features such as analytics, research, ad inspiration, ad ideation, and quick insights. Atria is trusted by over 2500 teams and provides a seamless experience for market research, competitor analysis, and creative work. The platform leverages AI to tailor searches, boost ad creation, and provide actionable suggestions for ad campaigns. With a vast ad library, powerful AI features, and customizable templates, Atria is a comprehensive tool for ad professionals and creative strategists.

Alison.ai is an AI-powered platform that revolutionizes creative workflows by providing advanced analytics and insights to drive performance. It offers features such as AI-generated briefs, competitive intelligence, and data-driven creative optimization across various industries like fashion, finance, gaming, eCommerce, and B2B. The platform helps users streamline their creative processes, maximize results, and minimize costs by leveraging AI-driven recommendations and insights. Alison.ai aims to enhance user engagement, boost ROI, and deliver visually compelling ads through its innovative AI tools.

Gethookd is an AI-powered platform designed to elevate ad performance by centralizing research, planning, production, and analysis of ad creatives. It helps users scale profitably, optimize ad spend, and achieve confident scaling with minimal waste. The platform offers AI-powered ad research, UGC creation, seamless creative production, and is tailored for lean eCommerce teams.

The AI Art Magazine is a platform that celebrates the fusion of human creativity and intelligent machines, showcasing the evolution of art in the digital age. It brings AI art into print, crafting a shared narrative and highlighting the creative ways artists engage with AI. The magazine invites artists and non-artists to explore the intersection of art and technology, providing a central point for submissions and a platform for contributors to share their AI art and stories. With a jury that includes an AI member, the magazine selects artistic works that challenge and inspire, aiming to spread knowledge and passion for AI art to new audiences.

ContentBot is an AI content automation tool that offers a suite of features to streamline content creation processes. It provides AI-driven workflows, an AI blog writer, and tools for generating various types of content such as blog posts, landing pages, marketing copy, and more. ContentBot aims to simplify content creation by leveraging AI technology to help users generate high-quality, engaging content efficiently.

Proddy.io is an AI-powered product development assistant that serves as a co-pilot to boost productivity and save time. It offers expert guidance in product management best practices, turning basic instructions into formal documentation. With Proddy.io, users can create product briefs, write user stories, generate release notes, and analyze customer feedback efficiently.

Genji is an AI Browser Assistant that aims to revolutionize the way users interact with their web browsers. By leveraging artificial intelligence, Genji acts as a virtual sidekick, capable of automating various tasks and actions within the browser environment. Users can delegate tasks to Genji using plain language commands, allowing them to focus on more important matters while Genji handles the rest. With features like task automation, voice input commands, and task scheduling, Genji offers a seamless browsing experience for both personal and professional use.

SquadGPT is an AI-powered platform designed to help startups streamline their hiring process by creating accurate job descriptions and screening candidates efficiently. The tool allows users to generate job descriptions with AI assistance, share them on various platforms, and then sit back while the AI screens candidates in parallel. SquadGPT aims to revolutionize the recruitment process by providing personalized and conversational screening experiences, ultimately accelerating the hiring process for startups.

Ycmentor is an AI tool designed to assist founders in building their startups the YC way. It offers an AI-powered YC Application Helper that provides guidance and feedback on Y Combinator applications. With easy sharing options and support from other founders, Ycmentor aims to streamline the application process for aspiring entrepreneurs. The platform is built and maintained by @dqnamo.

Elsa by M1-project is the ultimate AI marketing assistant tool designed to revolutionize marketing strategies for businesses. It offers a comprehensive range of features to help users from strategy generation to campaign execution. Elsa leverages advanced AI technologies to identify ideal customers, provide marketing strategies, and create engaging content for social media. With a focus on cost-effectiveness and founder-friendly guidance, Elsa aims to streamline marketing processes and accelerate business growth. The tool is user-friendly, lightning-fast, and backed by a 7-day money-back guarantee, ensuring customer satisfaction and confidence in its services.

AI Cartel is an AI hiring solution designed for founders and small businesses to streamline the candidate sourcing and interviewing process. By delegating interviews to AI Cartel, founders can focus on business-sensitive tasks while the AI tool finds and interviews candidates. The platform offers features such as AI-voice pre-interviews, candidate ranking, full audio interview transcripts, and referral bounty options. AI Cartel aims to save time and energy for founders and businesses by automating the hiring process.

ReDoc is an AI tool that provides an alternative to ChatGPT for writers seeking a human-like tone and conversational writing style. It offers a minimalistic design and is loved by over 100 writers worldwide, including employees at major companies like Facebook, Google, and YouTube. ReDoc helps users streamline their writing process, save time, and overcome writer's block by generating creative content ideas. With simple pricing plans and a user-friendly interface, ReDoc aims to enhance the quality of written content while acknowledging that AI cannot replace the creative human brain.

Decktopus AI is a powerful presentation generator that uses artificial intelligence to help you create professional-looking presentations in minutes. With Decktopus AI, you can easily add images, videos, and other multimedia to your presentations, and you can even get help with writing your scripts. Decktopus AI is perfect for anyone who wants to create stunning presentations without spending hours on design and formatting.

Bardeen AI is a workflow task automation software that helps users automate repetitive tasks in apps and websites they use for work. It offers a no-code builder, pre-built workflow templates, and integrations with popular apps like Salesforce, Slack, and Google Sheets. Bardeen AI is designed to be easy to use, even for non-technical users, and it can help users save time and increase productivity.

Finta is the world's first GPT powered CRM, built explicitly for creating meaningful investor interactions and automatically driving your funnel forward with AI personalized email scripts. It is a tracker CRM with AI automation at its core, designed to help founders and investors connect and close deals. Finta uses AI to prospect the best investors for your company's offering, provides a shareable deal link for investors to commit and send funds, and automates your fundraising workflow end to end.

Question Base is an AI-powered autoresponder for Slack that helps businesses automate repetitive questions and improve operational efficiency. It uses AI to generate answers based on chat history, and allows users to verify and control the content to ensure accuracy. Question Base is designed to save time for managers and support teams by eliminating the need to answer the same questions repeatedly, and by providing instant answers to employees within 3 seconds.

Betafi is a cloud-based user research and product feedback platform that helps businesses capture, organize, and share customer feedback from various sources, including user interviews, usability testing, and product demos. It offers features such as timestamped note-taking, automatic transcription and translation, video clipping, and integrations with popular collaboration tools like Miro, Figma, and Notion. Betafi enables teams to gather qualitative and quantitative feedback from users, synthesize insights, and make data-driven decisions to improve their products and services.

Pitchleague.ai is an AI-powered pitch deck coach that provides slide-by-slide feedback on how to improve your startup's pitch deck. It also scores your deck's investability and allows you to compare your deck to other startups. Pitchleague.ai is used by over 3000 founders and has helped many startups to improve their fundraising success.

Product Hunt is a website that allows users to discover and launch new tech products. It features a variety of products, including apps, websites, hardware, and more. Product Hunt also has a community of users who share their thoughts on new products and vote on their favorites. The site is a great way to find new and innovative products, as well as to get feedback on your own products.

Tome is an AI-powered storytelling tool that helps businesses create persuasive presentations. It uses AI to generate content, design layouts, and provide analytics. Tome is designed to be easy to use, even for those without design experience. It offers a variety of templates and features to help users create presentations that are both visually appealing and engaging.

Metaforms is an AI-powered form builder that helps businesses create personalized and engaging forms. It uses AI to automatically generate conditions, logics, and branching, which can save businesses up to 85% in setup time. Metaforms also uses AI to provide real-time question framing and acknowledgements, which can increase completion rates by up to 30%. Additionally, Metaforms' AI can ask follow-up questions based on other user responses in a cohort, which can provide businesses with more insights about user behavior, intent, and preferences.

Decktopus AI is a powerful AI-powered presentation generator that helps you create professional-looking presentations in minutes. With Decktopus AI, you can easily add images, videos, and other multimedia to your presentations, and you can even get help from AI to write your scripts and design your slides. Decktopus AI is perfect for anyone who wants to create stunning presentations quickly and easily.

DocsHound is an AI automated documentation platform that revolutionizes knowledge base software by offering a purpose-built solution for the AI era. It simplifies the process of creating manuals by automating the output based on user input. With a focus on product managers, founders, engineers, writers, and customer success professionals, DocsHound provides a modular editing interface with a suite of AI features, efficient publishing workflow, on-brand styling options, and an adaptive AI engine calibrated to user interactions.