Fullpath
The AI-Powered Dealership Company
Description:
Fullpath is an automotive-centric Customer Data and Experience Platform (CDXP) that helps dealerships unify their first-party data, gain deep insights into their customers, and create personalized marketing campaigns. Fullpath's CDXP is designed to help dealerships improve their marketing ROI, increase sales, and build stronger customer relationships.
Fullpath's CDXP is a cloud-based platform that integrates with a dealership's existing systems, such as their CRM, DMS, website, and advertising platforms. Once integrated, Fullpath's CDXP collects and cleanses all of the dealership's data, creating a single, unified view of each customer. This data is then used to create personalized marketing campaigns that are tailored to each customer's individual needs and interests.
Fullpath's CDXP offers a number of features that can help dealerships improve their marketing efforts, including:
- Data unification: Fullpath's CDXP unifies all of a dealership's first-party data into a single, unified view. This data can then be used to create more accurate and targeted marketing campaigns.
- Customer segmentation: Fullpath's CDXP allows dealerships to segment their customers based on a variety of factors, such as demographics, purchase history, and behavior. This segmentation can then be used to create more targeted marketing campaigns.
- Personalized marketing: Fullpath's CDXP allows dealerships to create personalized marketing campaigns that are tailored to each customer's individual needs and interests. These campaigns can be delivered through a variety of channels, such as email, direct mail, and social media.
- Marketing automation: Fullpath's CDXP automates a number of marketing tasks, such as sending emails, creating social media posts, and tracking customer behavior. This automation can help dealerships save time and improve their marketing efficiency.
- Reporting and analytics: Fullpath's CDXP provides dealerships with detailed reporting and analytics that can help them track the performance of their marketing campaigns. This data can then be used to make informed decisions about future marketing efforts.
Fullpath's CDXP is a powerful tool that can help dealerships improve their marketing ROI, increase sales, and build stronger customer relationships. If you're looking for a way to improve your dealership's marketing efforts, Fullpath's CDXP is a great option.
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Features
- Data unification
- Customer segmentation
- Personalized marketing
- Marketing automation
- Reporting and analytics
Advantages
- Improved marketing ROI
- Increased sales
- Stronger customer relationships
- Time savings
- Improved marketing efficiency
Disadvantages
- Can be expensive to implement
- Requires a significant investment of time and resources to get started
- May not be suitable for all dealerships
Frequently Asked Questions
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Q:What is a Customer Data and Experience Platform (CDXP)?
A:A Customer Data and Experience Platform (CDXP) is a technology-driven platform designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper. -
Q:How do Customer Data and Experience Platforms differ from Customer Data Platforms?
A:Customer Data Platforms (CDP) collect and manage customer data from various sources, creating a unified customer profile for every shopper. The goal of a CDP is to provide a centralized and comprehensive view of customer data to support marketing, sales, and customer service activities. Customer Data and Experience Platforms (CDXP) take this technology to the next level with activation capabilities. CDXPs take your dealership’s first-party data and, leveraging AI and machine learning, activate your data to create a holistic customer experience through personalized, effective, highly engaging, omni-channel targeted marketing campaigns designed to drive sales and loyalty for your dealership over time. -
Q:Why does my dealership need a Customer Data and Experience Platform (CDXP)?
A:The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments. -
Q:What are the benefits of using a CDXP for my dealership?
A:There are several clear benefits for dealerships using a CDXP: * Eliminate Data Silos – Fullpath’s CDXP unifies your siloed first and third-party data sources to create a clear picture of the goings on at your dealership and to establish a single source of truth for all metrics and insights. * Compile 360° Shopper Views – Trace every customer touch point with Fullpath’s CDXP – from your customer’s first ad or website click, to a vehicle purchase, to their next service appointment, by bringing together your website, CRM and advertising data. * Provide Personalized Customer Experiences – Fullpath’s CDXP leverages your unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s needs and interests. * Optimize Your Marketing Efforts – Fullpath’s CDXP leverages identity resolution technology to clean and normalize your data, eliminating duplicate leads and creating unified shopper profiles so you can stop marketing to the same lead twice. * Engage Your Entire Sales Funnel – Fullpath’s CDXP works to engage every shopper at every point of the sales funnel using highly targeted messaging designed to create extended customer journeys and capture more of their lifetime value (LTV). * Comply with Data Privacy Regulations– Your dealership is required to be fully compliant with the FTC safeguard rules. Fullpath’s CDXP uses top level encryption technology to ensure your data is safe and that you can avoid any legal trouble. -
Q:Which data sources can be connected to Fullpath’s CDXP?
A:Fullpath’s CDXP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s Public API you can also integrate data from other automotive technology providers.
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