Phrasee
More Clicks, Conversions, and Customers with AI Content
Description:
Phrasee is a generative AI platform that helps enterprise marketers create and optimize marketing messages across various channels, including email, SMS, push notifications, web and app, and social media. It uses AI to generate billions of marketing messages tailored to specific audiences and brands, ensuring consistent experiences and maximizing customer engagement. Phrasee's platform provides marketers with tools for testing, optimizing, and personalizing content, enabling them to improve performance, conversions, and ROI.
For Tasks:
For Jobs:
Features
- Generates billions of marketing messages using AI
- Optimizes content for better performance and conversions
- Protects and amplifies brand voice and tone
- Predicts best-performing content based on data
- Automates experimentation and optimization at scale
Advantages
- Increased content output by 60x
- Time to generate an experiment reduced to 5 seconds
- Increased average engagement rates by 24%
- Drives purchase completion by reducing abandoned carts
- Optimizes promotional content for increased clicks, opens, and conversions
Disadvantages
- May require some technical expertise to fully utilize the platform
- Pricing may not be suitable for all businesses
- Reliance on AI-generated content may limit creativity
Frequently Asked Questions
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Q:How does Phrasee work?
A:Phrasee analyzes audience personas, product lines, and brand guidelines, and uses AI to generate and optimize copy unique to your brand and audience. -
Q:How can AI-powered content enhance marketing performance?
A:Phrasee’s content AI platform helps marketing teams increase clicks, conversions, customer retention, and loyalty. We do this by generating and optimizing content such as subject lines, push notifications, and CTAs that are data-backed to engage and convert our customers’ audiences. -
Q:How is Phrasee different from publicly available large language models and other generative AI tools?
A:Tools such as OpenAI’s ChatGPT and numerous other content generators that have built a solution on top of OpenAI’s models have been hitting the headlines and social media feeds. And hats off to them. It’s pretty impressive stuff. But the content it generates needs to be vetted and tweaked. And, if you’re a marketer, how do you know if it’s good ? That’s where Phrasee comes in. Phrasee goes beyond pure copy generation, helping enterprise marketers increase customer engagement and revenue through content optimization across their digital channels and campaigns. While content creation is a part of our solution, we realized early on that content generation is only part of the puzzle. And that’s precisely why we focus on content creation AND optimization through performance prediction, testing, and insights to ensure that your customers receive engaging and relevant marketing messages that are always on-brand. -
Q:Does it sound like it’s been written by a human?
A:Not only does it sound like it’s written by a human, Phrasee can be configured to sound like your brand. -
Q:What channels does Phrasee support?
A:Phrasee supports email (including email subject lines and CTAs), SMS, push, web/app, and social media.
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