NextGenAI

NextGenAI is an AI application focused on the financial services industry. It aims to challenge the current perception of AI and its role in banking and financial institutions. The platform explores innovative ways to augment human intelligence and propel the financial sector into the next generation of AI. Through a combination of keynotes, panels, demos, and workshops, NextGenAI facilitates discussions on AI regulations, industry best practices, and collaboration opportunities.

FPOV is an AI application that helps businesses transform into digital leaders by providing services in leadership, technology operations, people/culture, and artificial intelligence. The application offers workshops, strategies, analysis, support, and advisory services to help organizations succeed in the digital age. FPOV aims to be world-class thought leaders in navigating the constantly changing digital dynamics that impact organizations and people.

AI for Business Advisory is a platform designed to help Kiwi companies in New Zealand leverage Artificial Intelligence. It offers practical workshops, advice, and events to inspire curiosity, upskill teams, and discover opportunities for businesses to thrive with AI. The platform provides independent and practical advice, showcases compelling use cases, and helps businesses scale their capabilities with AI. AI for Business Advisory aims to inform leadership teams, identify where to leverage AI, and enable practical solutions to solve business problems. The platform also hosts AI events and shares insights through articles and case studies.

Benjamin S Powell is a leading AI consultant specializing in implementing powerful AI tools and strategies to help businesses reduce operational costs, boost productivity, and enhance workforce performance. With over 20 years of experience in entrepreneurship and product leadership, Benjamin has successfully founded multiple companies and steered them to profitable exits, taking on several C-Level roles along the way. His expertise lies in auditing and optimizing workflows, designing secure, impactful AI-driven tools, and sharing deep insights into emerging AI technologies through public speaking engagements.

All-In on AI is a comprehensive guide by Tom Davenport and Nitin Mittal that explores how organizations can become AI-fueled to transform their products, processes, strategy, customer relationships, culture, and talent. The book provides insights, strategies, and best practices for adopting AI tools across business processes, driving new offerings and business models, and increasing organization-wide fluency in AI. It offers a rare inside look at leading adopters and equips leaders with the tools to place AI at the core of their organizations.

OrangeSlices AI is a platform focused on providing timely, actionable, and responsible information and data products for the competitive marketplace, particularly in the Government Contracting (GovCon) sector. The platform aims to make data available and accessible to organizations of all sizes, assisting Federal government and industry IT and consulting leaders in identifying and engaging with each other effectively. OrangeSlices AI also highlights leaders and companies that excel in their fields, promoting a culture of excellence and innovation.

The AI in Finance Summit is a leading conference that brings together experts in artificial intelligence and finance to discuss the latest trends and developments in the field. The summit features a variety of speakers, including researchers, practitioners, and investors, who share their insights on how AI is being used to transform the financial industry. The summit also provides a platform for attendees to network and learn from each other.

ICAI, the Innovation Center for Artificial Intelligence, is a collaborative platform in the Netherlands that brings together knowledge institutes, industry, and governmental partners to develop talent and technology in the field of artificial intelligence. The center offers opportunities for working on real-world challenges with access to real data, joint appointment programs, public events, and a focus on supporting the AI ecosystem and talent retention.

LITIC.AI is a leading innovative technology and intelligence company specializing in artificial intelligence applications, consultancy, and education. Established in Antwerp in 2009, the company has a strong foundation in IT services and advanced software for internet platforms. LITIC.AI focuses on developing functional AI applications for sectors such as law, real estate, mortgage, and e-commerce. In addition to AI solutions, the company offers consultancy services and educational workshops to empower clients with AI knowledge and tools. LITIC.AI also provides a range of free AI tools designed for practical applications, making AI accessible to everyone, regardless of their experience level.

Wizeline is an AI application that offers practical AI solutions for various industries such as media & entertainment, finance, healthcare, and retail. The application provides AI marketing, AI broadcast, and AI core services to help businesses boost revenue, enhance operational agility, and drive growth through AI-powered solutions. Wizeline excels in consultative thinking, AI innovation, and scaling operations with AI. The application is known for its deep industry expertise, real-world solutioning, and partnership with global tech leaders.

The OR Society is a professional membership body that supports the development of people working in operational research, data science, and analytics. The society provides a range of services to its members, including access to world-class journals, events and conferences, training courses, and pro bono opportunities. The OR Society also works to promote the use of operational research in all areas of industry, business, government, the community, and the third sector.

Potato.trade was a service that has been closed down as the company evolved into an AI Finance solutions company called Telescope. The website is no longer active, and users are encouraged to explore the new direction in AI-powered financial solutions at telescope.co.

Benjamin S Powell is a leading AI consultant specializing in implementing powerful AI tools and strategies to help businesses reduce operational costs, boost productivity, and enhance workforce performance. With over 20 years of experience in entrepreneurship and product leadership, Benjamin has successfully founded multiple companies and steered them to profitable exits. His expertise lies in auditing and optimizing workflows, designing secure, impactful AI-driven tools, and sharing deep insights into emerging AI technologies through public speaking engagements.

The website page provides detailed information on AI CERTs, focusing on Google Cloud AI Security and AI Sustainability Strategies. It discusses the importance of AI in cybersecurity, sustainability, and government services. The content covers various topics such as the role of AI in preparing for cyber threats, the significance of AI in shaping a greener future, and the impact of AI on public sector operations. Additionally, it highlights the advantages of AI-driven solutions, the challenges faced in AI adoption, and the future implications of AI security wars.

YOURIKA is an AI-powered platform that offers personalized support for nurses and advisory services for businesses looking to leverage artificial intelligence. The platform is designed to provide immediate and tailored assistance to nurses, helping them learn, study, and perform their job more efficiently. YOURIKA Labs, the company behind the platform, is a leading AI research and development company founded by top AI experts. They focus on empowering healthcare professionals and businesses to achieve their strategic objectives through advanced AI solutions.

Kahoa is an AI consulting service that helps businesses integrate cutting-edge technology to solve their biggest challenges. With over 28 years of experience, Kahoa provides clear, actionable AI solutions tailored to align with business goals. They simplify the complexities of AI, offering guidance from strategy to execution, ensuring measurable results and a competitive edge.

Rationale is a cutting-edge decision-making AI tool that leverages the power of the latest GPT technology and in-context learning. It is designed to assist users in making informed decisions by providing valuable insights and recommendations based on the data provided. With its advanced algorithms and machine learning capabilities, Rationale aims to streamline the decision-making process and enhance overall efficiency.

Talpa.ai is an AI-powered platform that offers advanced solutions for data analytics and automation. The platform leverages cutting-edge artificial intelligence technologies to provide businesses with valuable insights and streamline their operations. Talpa.ai helps organizations make data-driven decisions, optimize processes, and enhance overall efficiency. With its user-friendly interface and powerful features, Talpa.ai is a reliable partner for businesses looking to harness the power of AI for growth and success.

The website Zobi is a web application that allows users to create a counter mode. Users can increment and reset the count using the provided functions. The interface is designed with a modern and user-friendly layout, making it easy for users to interact with the application.

Unlearn.ai is an AI-powered platform that streamlines clinical trials by leveraging digital twins of patients. The platform replaces traditional siloed workflows with a unified workspace for trial design, planning, and analysis. By utilizing digital twins, data, and AI, Unlearn.ai helps teams achieve alignment faster, test assumptions earlier, and move forward with confidence in clinical development.

Promptly is a generative AI platform designed for enterprises to build custom AI agents, applications, and chatbots without any coding experience. The platform allows users to seamlessly integrate their own data and GPT-powered models, supporting a wide variety of data sources. With features like model chaining, developer-friendly tools, and collaborative app building, Promptly empowers teams to quickly prototype and scale AI applications for various use cases. The platform also offers seamless integrations with popular workflows and tools, ensuring limitless possibilities for AI-powered solutions.

BlockSurvey is an AI-powered survey assistant that offers a comprehensive platform for creating, analyzing, and optimizing surveys with advanced AI capabilities. It prioritizes user data privacy and security, providing end-to-end encryption and compliance with industry standards. The platform features AI survey creation, analysis, thematic analysis, sentiment analysis, adaptive questioning, and sample responses generation. It also offers features like data encoding, survey optimization, secure surveys, anonymous surveys, and customization options. BlockSurvey caters to various industries and functions, ensuring privacy-first surveys with zero knowledge and decentralized survey capabilities.

Baseboard is an AI tool designed to help users generate insights from their data quickly and efficiently. With Baseboard, users can create visually appealing charts and visualizations for their websites or publications with the assistance of an AI-powered designer. The tool aims to streamline the data visualization process and provide users with valuable insights to make informed decisions.

Gestualy is an AI tool designed to measure and improve customer satisfaction and mood quickly and easily through gestures. It eliminates the need for cumbersome satisfaction surveys by allowing interactions with customers or guests through gestures. The tool uses artificial intelligence to make intelligent decisions in businesses. Gestualy generates valuable statistical reports for businesses, including satisfaction levels, gender, mood, and age, all while ensuring data protection and privacy compliance. It offers touchless interaction, immediate feedback, anonymized reports, and various services such as gesture recognition, facial analysis, gamification, and alert systems.

Strategy-First AI is an AI tool designed to help businesses elevate their brand using artificial intelligence technology. The tool focuses on implementing strategic AI solutions to enhance brand performance and competitiveness in the market. With a user-friendly interface and advanced AI algorithms, Strategy-First AI provides businesses with valuable insights and recommendations to optimize their branding strategies and achieve business goals.

iListingAI is the UK's leading inventory software designed to streamline property inspection reports using AI technology. The application offers a user-friendly interface that combines vision, voice, and video to generate professional and legally compliant inventories 10x faster. With features like AI analysis, instant report generation, voice-first workflow, and ghost mode comparison, iListingAI revolutionizes the property inspection process for independent clerks and agencies.

Microsoft Azure is a cloud computing service that offers a wide range of products and solutions for businesses and developers. It provides tools for AI, machine learning, databases, analytics, compute, containers, hybrid cloud, and more. Azure enables users to build, deploy, and scale AI-powered applications and agents faster, with a focus on data security and flexibility. The platform offers a pay-as-you-go model and a free trial period of up to 30 days, with no upfront commitment required. Azure aims to empower businesses to innovate and modernize their applications and infrastructure in a secure and scalable environment.

GetOData is an AI-based data extraction tool designed for small-scale scraping. It allows users to discover and compare over 4,000 APIs for various use cases. The tool offers Apify Actors for extracting structured listings from any website and a Chrome Extension for seamless data extraction. With features like AI-based data extraction, side-by-side API comparisons, and automated scrolling for data collection, GetOData is a powerful tool for web scraping and data analysis.

Thirdai.com is an AI-powered platform that offers a range of tools and applications to enhance productivity and decision-making. The platform leverages advanced algorithms and machine learning to provide insights and solutions across various domains such as finance, marketing, and healthcare. Users can access a suite of AI tools to analyze data, automate tasks, and optimize processes. With a user-friendly interface and robust features, Thirdai.com is a valuable resource for individuals and businesses seeking to leverage AI technology for improved outcomes.

Wizu is an AI-powered platform that offers conversational surveys to enhance customer feedback. It helps businesses collect meaningful feedback, analyze AI-powered insights, and take clear actions based on the data. The platform utilizes AI technology to drive engagement, deliver better response rates, and provide richer insights for businesses to make data-driven decisions.

SimpliTerms is an AI-powered browser extension that simplifies and summarizes the complex terms of use and privacy policies found on websites. By just clicking on its icon, SimpliTerms provides users with a quick overview of what they are agreeing to, saving time and avoiding legal issues. The extension offers real-time summaries, protects user privacy, and ensures a safe online environment by highlighting important information in a clear and concise manner.

Chatsheet is an AI-powered spreadsheet platform that leverages artificial intelligence to enhance data analysis and decision-making processes. It offers advanced features such as predictive analytics, natural language processing, and automated insights generation. With Chatsheet, users can easily manipulate and visualize data, collaborate in real-time, and derive valuable insights from complex datasets. The platform is designed to streamline workflows, improve productivity, and empower users with actionable intelligence.

Socialvar Ltd is a leading marketing platform offering a full-stack social media solution, email and SMS marketing services, and WhatsApp automation. The platform helps businesses automate their marketing efforts, reach more customers, and drive sales by simplifying social media post scheduling, email campaigns, and SMS marketing. With user-friendly interfaces and flexible pricing plans, Socialvar caters to businesses of all sizes, providing tools for efficient communication and customer engagement.

ChatCSV is your personal data analyst that allows you to interact with your spreadsheets in a conversational manner. Simply upload a CSV file and start asking questions to get insights through visualizations. It is designed to assist users across various industries such as retail, finance, banking, marketing, and more, making data analysis more accessible and intuitive.

Lime is an AI-powered data research assistant that helps users with data research tasks. It offers advanced capabilities to streamline the data research process, providing valuable insights and recommendations. Lime is designed to assist users in making informed decisions based on data analysis and research findings. With its intuitive interface and powerful algorithms, Lime simplifies complex data research tasks and enhances productivity. Whether you are a business professional, researcher, or student, Lime can be a valuable tool to support your data research needs.

OpenAI is an artificial intelligence research laboratory consisting of the for-profit OpenAI LP and the non-profit OpenAI Inc. The organization focuses on creating and promoting friendly AI for the benefit of humanity. OpenAI conducts research in the field of AI and aims to ensure that artificial general intelligence benefits all of humanity. The organization is known for its research in natural language processing, reinforcement learning, and other areas of AI. OpenAI also develops and releases AI models and tools to advance the field of artificial intelligence.

Airwiz is an AI data analyst tool designed to revolutionize the data analysis experience for Airtable users. It offers intuitive AI data analysis without the need for coding skills, providing instant, actionable insights by simply asking questions. Airwiz seamlessly integrates with Airtable, unlocking Python-level data insights and empowering professionals to make informed decisions effortlessly. The tool simplifies complex data analysis tasks, making it a must-have for Operations Coordinators, Financial Analysts, and Product Managers.

Synthreo is an AI tool that empowers businesses to streamline operations, reduce costs, and drive growth through intelligent AI agents. It provides cutting-edge AI agent solutions that automate routine tasks, enhance decision-making, and create seamless collaboration between human teams and digital labor. Synthreo offers transformative advantages for businesses of all sizes, enabling operational efficiency and strategic growth. The platform implements advanced security measures, complies with industry standards, and upholds ethical AI usage. Businesses can leverage AI-powered digital labor to achieve unprecedented efficiency, innovation, and growth.

Rapid Editor is an advanced mapping tool that revolutionizes map editing by integrating cutting-edge technology and authoritative geospatial open data. It empowers OpenStreetMap mappers of all levels to quickly make accurate and fresh edits to maps. The tool saves effort by tapping into open data and AI-predicted features to draw map geometry, provides AI-analyzed satellite imagery for a high-level overview of unmapped areas, and displays open map data and machine learning detections in an intuitive user interface. Rapid Editor is designed to help map the world efficiently and is supported by a strong community of humanitarian and community groups.

RestoGPT AI is a Restaurant Marketing and Sales Platform designed to help local restaurants streamline their online ordering and delivery processes. It acts as an AI employee that manages the entire online business, from building a branded website to customer database management, order processing, delivery dispatch, menu maintenance, customer support, and data-driven marketing campaigns. The platform aims to increase customer retention, generate more direct orders, and improve overall efficiency in restaurant operations.

Kavita Ganesan's website offers a range of resources and services related to AI, including AI strategy books, tips for AI success, data science and NLP tutorials, speaking engagements, workshops, AI consulting, and more. The site aims to help businesses leverage AI to gain a competitive advantage and maximize success through proven strategies and frameworks.

Mantra Labs is an AI tool that specializes in CX transformation, product engineering, and technology modernization. They offer services such as AI strategy and implementation, web and mobile application development, robotic process automation, and testing. Mantra Labs aims to build intelligent experiences that matter, catering to consumer-facing brands and enterprises with business-critical stacks. They focus on domains like BFSI, digital health, and consumer internet, providing cognitive capabilities and AI-driven solutions. The company's expertise lies in engineering interactive digital touchpoints, gamified customer journey roadmap, cloud strategy and execution, tech stack migration, product consulting, and technology consulting.

Dan Rose AI is a platform focused on applied artificial intelligence, providing insights and strategies on how AI can be utilized in the present time for real value. The website features blog posts, speaking engagements, and consulting services related to AI applications and strategies. Dan Rose Johansen, the founder, emphasizes practical approaches to AI implementation and its strategic use.

ML6 is an AI strategy and services provider that partners with organizations to leverage innovative AI technology for business transformation. They offer tailored AI solutions to drive efficiency, innovation, and growth, with a focus on autonomous AI agents as collaborative tools. ML6 specializes in shaping AI strategies, building custom AI solutions, and ensuring data and AI governance. With over 10 years of AI expertise and a team of 200+ AI experts, ML6 works with global clients across various industries to create value through AI.

BrightBid is an AI-powered advertising optimization tool that helps users maximize the performance of their ad campaigns. By leveraging AI and automation, BrightBid enables users to make data-driven decisions, automate bids, find keywords, create ad copy, and allocate budgets easily. The tool provides intuitive dashboards for tracking ad performance, monitoring targets and metrics, controlling budget spend, and gaining competitive insights by tracking competitors. BrightBid aims to supercharge ads and boost ROI by utilizing AI technology to optimize advertising strategies and increase return on investment.

Aptitude8™ is an AI tool that offers services in marketing, sales, CMS implementation, HubSpot integration, and various other areas. The tool leverages AI to provide solutions for revenue operations, web operations, custom CRM development, and more. It features podcasts with industry experts discussing AI in sales, marketing, and business operations. Aptitude8™ aims to help businesses optimize their operations and drive growth through AI-powered strategies and tools.

The website is an AI tool focused on providing news, insights, and updates on the application of artificial intelligence in the healthcare industry. It covers a wide range of topics such as digital transformation, care delivery, and AI regulations. The platform aims to educate and inform healthcare professionals, industry watchers, and stakeholders about the latest trends, challenges, and opportunities in leveraging AI for improving patient care and healthcare operations.

Decidr is an AI-first business platform that offers grants for product or service ideas. It integrates AI specialists into workflows to outperform traditional companies. Decidr enables businesses to automate processes, scale, and optimize efficiency by assigning knowledge tasks to AI roles. The platform empowers users to reserve or purchase complete AI-first businesses, leading the pack in AI features and exclusivity. With Decidr, businesses can connect with other AI businesses to supercharge functions like marketing, accounting, HR, and admin. The platform leverages generative AI to power and automate around 80% of tasks, freeing up human talent for strategic roles.

NextGenAI is an AI application focused on the financial services industry. It aims to challenge the current perception of AI and its role in banking and financial institutions. The platform explores innovative ways to augment human intelligence and propel the financial sector into the next generation of AI. Through a combination of keynotes, panels, demos, and workshops, NextGenAI facilitates discussions on AI regulations, industry best practices, and collaboration opportunities.

FPOV is an AI application that helps businesses transform into digital leaders by providing services in leadership, technology operations, people/culture, and artificial intelligence. The application offers workshops, strategies, analysis, support, and advisory services to help organizations succeed in the digital age. FPOV aims to be world-class thought leaders in navigating the constantly changing digital dynamics that impact organizations and people.

YOURIKA is an AI-powered platform that offers personalized support for nurses and advisory services for businesses looking to leverage artificial intelligence. The platform is designed to provide immediate and tailored assistance to nurses, helping them learn, study, and perform their job more efficiently. YOURIKA Labs, the company behind the platform, is a leading AI research and development company founded by top AI experts. They focus on empowering healthcare professionals and businesses to achieve their strategic objectives through advanced AI solutions.

The Marketing Artificial Intelligence Institute is a platform dedicated to providing resources, insights, and training on the intersection of marketing and artificial intelligence. It offers a comprehensive guide to understanding how AI is transforming the marketing landscape, with a focus on practical applications and strategies for marketers to leverage AI technologies effectively. The platform covers a wide range of topics such as AI-powered analytics, personalized marketing, chatbots, and predictive modeling, aiming to empower marketing professionals with the knowledge and tools needed to stay ahead in the rapidly evolving digital marketing ecosystem.

Bot Resources is an AI application that helps companies define a vision for Generative AI, set up governance frameworks, design solutions for unique challenges, and automate business processes using agentic systems. The application offers tailored solutions, expertise in advanced language models, and strategic consulting for successful AI implementation.

Kodora AI is a leading AI technology and advisory firm based in Australia, specializing in providing end-to-end AI services. They offer AI strategy development, use case identification, workforce AI training, and more. With a team of expert AI engineers and consultants, Kodora focuses on delivering practical outcomes for clients across various industries. The firm is known for its deep expertise, solution-focused approach, and commitment to driving AI adoption and innovation.

All-In on AI is a comprehensive guide by Tom Davenport and Nitin Mittal that explores how organizations can become AI-fueled to transform their products, processes, strategy, customer relationships, culture, and talent. The book provides insights, strategies, and best practices for adopting AI tools across business processes, driving new offerings and business models, and increasing organization-wide fluency in AI. It offers a rare inside look at leading adopters and equips leaders with the tools to place AI at the core of their organizations.

BRACAI AI Consulting Services is a platform that offers AI consulting services to businesses looking to leverage artificial intelligence to improve productivity, reduce costs, and boost efficiency. The platform helps companies identify AI use cases, develop AI solutions, and provide training to ensure successful AI transformation. With a focus on simplifying AI for businesses, BRACAI aims to help organizations navigate the path to AI adoption and implementation.

Davidburr.ai is an AI tool designed to help businesses unlock the full potential of artificial intelligence management. The tool is led by David Burr, a visionary executive with expertise in driving operational efficiency and customer satisfaction. Davidburr.ai offers transformative achievements, strategic planning, process optimization, and leadership to navigate the modern business landscape. With a focus on AI-driven strategies, the tool aims to revolutionize operations and secure a competitive edge for businesses.

Innovation Acceleration is an AI-powered platform that empowers organizations to unlock their creative potential through the integration of advanced AI technologies and structured innovation frameworks. The platform offers a systematic and repeatable approach to creative thinking using Systematic Inventive Thinking (SIT) and Natural Language Processing (NLP) tools such as Large Language Models (LLMs) and generative AI (GenAI). Innovation Acceleration aims to accelerate the innovation process by guiding users through creating customized, industry-leading products, processes, strategies, and marketing innovations.

AI Summit Sarajevo 2025 is a comprehensive two-day event representing the most ambitious AI conference in southeastern Europe. Organized by Blum Institut, the summit brings together 40+ leading experts from over 25 international companies to discuss the theme 'The End of Hype. The Start of Impact.' The event features multiple specialized venues offering premium keynotes, technical workshops, and practical AI applications in business contexts. Attendees can expect insights from C-suite executives, hands-on experience with AI tools, and networking opportunities with industry leaders and investors.

The AI Marketing Agency | Matrix Marketing Group is a global AI marketing agency that focuses on transforming complex omnichannel environments into streamlined powerhouses by embedding AI into the core of marketing strategies. The agency offers a wide range of AI-powered services and tools to help businesses achieve predictable, accelerated growth. With a strong emphasis on AI-native intelligence, the agency delivers cost-effective and rapid results through innovative marketing solutions.

Gruve.ai is an AI application that specializes in turning AI strategy into real enterprise outcomes. The platform offers services in data & AI solutions, AI infrastructure, cybersecurity advisory, design & enablement, managed security services, customer experience, and Salesforce services. Gruve.ai empowers businesses with AI-driven solutions that drive growth, security, and digital success, providing expertise in Enterprise AI, Large Language Models (LLMs), Advanced Analytics, cybersecurity, customer experience, network automation, and workload migration.

Eilla is an AI-native M&A advisory platform designed for small and medium businesses (SMBs) looking to sell their companies. By combining top-tier M&A advisors with advanced AI algorithms, Eilla aims to deliver faster and higher-value outcomes for its clients. The platform automates manual tasks, surfaces hidden buyers, drives valuation, and creates competitive tension to push offers higher. Eilla provides expert advisory services, market intelligence, and a frictionless preparation process to make the selling experience efficient and effective. With decades of expertise backed by technology, Eilla has executed transactions worth over $100 billion and is trusted by numerous funds and banks.

Collective[i] is an AI-powered platform that helps businesses optimize their operations by leveraging data and AI technology. The platform offers solutions for sales forecasting, data cleansing, insights generation, and community building. Collective[i] focuses on revenue optimization, productivity improvement, and growth through AI-driven decision-making processes. The platform is designed to provide enterprise-level security and privacy to ensure the confidentiality and integrity of business information.

Bandofacile is an AI-powered platform designed to simplify the process of accessing and applying for funding opportunities in the financial sector. It offers services for companies and consultants to streamline the process of participating in funding calls by leveraging artificial intelligence technology. Users can create an account, search for available funding opportunities, respond to questions, and receive completed documentation ready for submission. Bandofacile aims to provide a stress-free approach to engaging with funding opportunities, making it easier for users to navigate the complexities of the application process.