Creative Copilot
Goodbye AdMaker, hello Creative Copilot
Description:
Creative Copilot is an AI-powered tool that helps businesses optimize their creative content for better performance and branding. It provides high-accuracy creative pretesting, allowing users to predict the impact of their ads and get improvement recommendations. The tool also offers creative analytics, enabling users to see what creative elements drive impact for their brand on each channel.
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Features
- High-accuracy creative pretesting
- Creative analytics
- Predictive impact analysis
- Improvement recommendations
- Unlimited testing
Advantages
- Increased ROAS
- Improved creative performance
- Reduced time and budget spent on testing
- Data-driven decision-making
- Ability to test new ideas quickly and affordably
Disadvantages
- May require some technical expertise to use effectively
- Can be expensive for some businesses
- May not be suitable for all types of creative content
Frequently Asked Questions
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Q:How is Memorable better than other pretest solutions?
A:Memorable has the highest accuracy and tests assets based on real behavior, not self-reported data. In addition, Memorable tests assets in seconds, at no extra cost per test. -
Q:How long does it take to receive the results?
A:Once you upload your assets to the platform, it only takes seconds until you have all of the predictive results as well as recommendations of what to do to increase impact. -
Q:How do we stay innovative if we pretest with AI?
A:First, we are different from other AI companies in that we don’t propose a fixed set of rules to apply blindly in all assets, simply because they don’t exist: context matters, and the impact of each creative strategy varies depending on the other creative elements in the asset. That’s why our pretesting models predict the success for each asset, instead of running the same “compliance” checks for all of them. Second, innovation requires mechanisms to test many ideas quickly and affordably—even the crazy ones. We enable precisely that by allowing our users to test unlimited creatives in only seconds. This is how teams can de-risk their assets before spending a single dollar on media.
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